I think we're entering a world where the market for fractional design is about to explodeโฆ So this week's episode is with one of my favorite people in the industry, Gabe Valdivia . We're going to explore his independent journey โ how he made the jump, how he's evolved the practice in year two, and all of the lessons he's learned along the way. Some highlights: Gabeโs three-phase client model How to sell a client on fractional design Gabeโs rules of thumb for pricing himself How Gabeโs new apprenticeship program works How Gabe vibe-coded his personal Freelance OS How he has redefined success from year 1 to year 2 Gabeโs journey to figure out how to position himself as an independent a lot more Charlie Sutton who he worked with on VR team at Facebook Team Human book by Douglas Rushkoff