Max interviews creative director, writer, director, production company-owner Tony Fulgham of All is Well (www.alliswellstudios.com) about how to create a truly creative-first production company.
Tony shares a huge amount of great advice here for anyone looking to make their production company creative-first, like:
* The importance of writing
* The importance of getting paid for creative
* Tony talks about getting work and the state of industry
* Setting the tone with clients about how you work
* Only way to stay creative is to do things that "are not for sale"
* How to work with the client and share the process of "how you're getting there"
* How to go from the Pitch Creative to the Actual "Shot" Creative
* Talking about "Experiments" (stuff you and your team creates on the side to explore creativity)
* What you have to go through to get what you want to see made
It's a fabulous episode where you get to learn from a soft-spoken master who you normally would never have access to. Take a moment, and listen...
