Host Bill Mitchell sits down with Eric Lund, CEO of S&L Hospitality and a driving force behind Great Wolf Resorts, the brand that reinvented family vacations with the indoor water park. Eric shares how Great Wolf grew from a clever idea into a nationwide phenomenon, the hurdles of financing a brand-new resort model, and why a people-first culture still drives success. He also looks ahead at the future of hospitality: tech, personalization and keeping family experiences at the core. In this episode, we explore: (00:00) Birth of Great Wolf Lodge (04:53) First indoor water park success (06:40) Family-centric water park culture (11:30) Family fun at Great Wolf Lodge (14:29) Entrepreneurial journey and business culture (19:26) Building a smart, leisure-driven culture (21:05) Sharing unique experiences (26:57) Adapting to next generation needs (28:04) Passion for hospitality industry Links mentioned in this episode: Connect with Eric Lund on LinkedIn S&L Hospitality Great Wolf Lodge
