To learn more about Breakthrough Academy, click here: https://trybta.com/EP229 Have you ever felt like you’ve hit a wall when it comes to marketing? You’re not alone. You can’t get someone to impulse buy a new deck, air conditioner, or new roof. Instead, you have to sell trust, reliability, and a rock-solid reputation. So why are most contractor and construction marketing strategies built like they’re selling sneakers? Today, I’m joined by Ryan Chute, partner at Wizard of Ads and international sales strategist, to unpack how trades and home service pros can rewire their approach to brand, advertising, and messaging. You’ll learn: How to create a brand message that actually sticks in your customer’s mind so you can stand out from your competition The biggest branding mistake contractors make in their marketing strategies (and how to fix it) Why your “satisfaction guarantee” is useless How to improve your marketing with the right approach and boost lead generation 00:00-Intro 01:23-About Ryan and Wizard of Ads 03:12-What's unique with contractors in marketing? 10:32-The 2 ingredients of brand: empathy and competence 14:56-How to identify your own powerful brand stories 21:07-How to distribute your brand stories 24:10-How to avoid messaging that misses the mark 31:47-Using a North Star Promise in your marketing 35:24-The case for returning to traditional media 41:48-Getting the copy right 46:07-Adapting and re-adapting your media mix 51:34-Easy ways to level up your contractor marketing 56:49-Quick win for contractor marketing
