In this throwback episode, we have Anne and Mark Lackey. Entrepreneurs that has a series of ventures that each emerged from a real‑world problem they faced themselves. When a valued employee abruptly quit, they recognized the hidden cost of staff churn and the difficulty of finding reliable “drudgery” workers—people willing to handle repetitive, phone‑based tasks. Their answer was to create HireSmart Virtual Assistants. HireSmart’s model combines two core services: rigorous recruiting that matches the right talent to the right role, and a one‑week certification boot‑camp that trains virtual assistants in both technical skills and cultural communication. They also act as an ongoing HR partner, handling issues that arise after placement. The result is a seamless experience for clients—calls sound as if they’re coming from the U.S., tasks are completed efficiently, and companies enjoy significant cost savings. The founders also note the broader social impact: they now provide health care to thousands of Filipino families, a benefit many Fortune 500 call centers don’t offer. Facebook: HireSmartVAs Anne – www.facebook.com/AnneLackey Mark – www.facebook.com/markslackey LinkedIn: Anne – www.linkedin.com/in/annelackey Mark – www.linkedin.com/in/markslackey Previous Episode: iam390-business-partners-help-businesses-scale-by-providing-top-notch-virtual-employees Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE . I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3 . Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
