In this week's mini-episode, we discuss the race to the bottom: a pricing phenomenon where we drive prices so low that they become unsustainable. This concept is critical to understand for any Jiu-Jitsu business. Get our Intro to Mechanics audio course, normally $79, FREE: https://bjjmentalmodels.com/freeintro ⬆️ LEVEL UP with BJJ Mental Models Premium! The world's LARGEST library of Jiu-Jitsu audio lessons, our complete podcast network, online coaching, and much more! Your first week is free: https://bjjmentalmodels.com Need more BJJ Mental Models? Get the legendary BJJMM newsletter: https://bjjmentalmodels.com/newsletter Learn more mental models in our online database: https://bjjmentalmodels.com/database Follow us on social: https://instagram.com/bjjmentalmodels https://threads.com/@bjjmentalmodels https://bjjmentalmodels.bsky.social https://youtube.com/@bjjmentalmodels ⚠️ NEW course from BJJ Mental Models! MINDSET FOR BETAS, our new Jiu-Jitsu audio course with Rob Biernacki, is now available on BJJ Mental Models Premium! For a limited time, get your first month FREE at: https://bjjmentalmodels.com/beta
