In this episode, Cole chats with Luke Thorkildsen , COO of Weatherby, and discusses the importance of storytelling in marketing. Since 1945 the brand has been defined by its stories. Today the brand produces podcasts and films to engage a younger audience while maintaining its heritage. Luke talks about ROI, how Meta and Google's restrictions on firearm companies create freedom in marketing, and much more. Key Takeaways Authenticity is crucial for brand connection. Weatherby has a rich heritage that informs its storytelling. Content creation can be done in-house for authenticity. YouTube serves as an important platform for brand storytelling. Timing is essential for content release to maximize impact. About the Backcountry Marketing Podcast If you like what you're hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let's help everyone learn together. This podcast is produced by Port Side Productions . We're a video production outfit that believes great marketing is great storytelling. If you need help bringing your next video project to life check out our website to learn more. Enjoy this episode and discover other resources below: Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?
