When fitness influencer Ashton Hall’s absurd morning routine went viral a few weeks ago, I was… moved. The hours-long skincare, gym, and journaling ritual felt like an American Psycho-inspired metrosexual fever dream — one peppered with shocking misogyny and profound loneliness. Hall’s viral moment felt like a tipping in point in “alpha male” influencer culture, or the content ecosystem of men teaching boys what it means to be men. The further down the rabbit hole I went, the weirder it got — and between scammy financial incentives and an authoritarian take on gender, I began to understand why so many of these influencers are Trump supporters, and how they’re teaching their viewers to follow suit. Most disturbing is the message that underpins almost all alpha male content: a life well-lived is one lived alone. COME SEE A BIT FRUITY LIVE! Tickets are on sale here. Listen to bonus episodes on Patreon! Thanks to today’s sponsors! Start managing your money better and cancel unwanted expenses at https://www.rocketmoney.com/fruity. Get 15% off a cuter, more sustainable way to clean at https://www.blueland.com/fruity. Subscribe to Ryan Broderick’s newsletter, Garbage Day. Follow Ryan on Bluesky. Me on Instagram. A Bit Fruity on Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices
