In this episode, we're joined by Nicolas O’Connell – an influential coffee and business expert and a former Partner at La Colombe Coffee Roasters . Nicolas joined La Colombe in the mid-1990s as a barista and quickly rose through the ranks, playing a key role in launching the brand’s pioneering wholesale programme. Though he’s often worked behind the scenes, Nicolas' business acumen and strategic vision were instrumental in transforming La Colombe into the international powerhouse it became. In this candid conversation, Nicolas shares his insights on how La Colombe maintained its brand authenticity while growing across multiple sales channels. He also highlights the key strategies and partnerships that helped to forge a strong company culture and achieve long-term success. Credits music: "Natures Hands" by Flo Perlin in association with The Coffee Music Project and SEB Collective Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
