Wharton Marketing Matters

This “Best of 2025” episode highlights insights from Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo; Toby Espinosa, Vice President of Ads at DoorDash; Adam Kornblum, Chief Creative...

Highlights from Barbara & Americus' conversations with Connor Blakley, founder of Youth Logic, about effective Gen Z engagement, and Matt Abrahams, Stanford Graduate School of Business lecturer and author of Think...

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand...

Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural...

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn and Dr. Americus Reed, II to discuss emotional branding through authenticity and creativity, while Matt...

L’Oréal’s Chief Creative Officer, Adam Kornblum, joins Barbara Kahn and Dr. Americus Reed, II to share how storytelling and experimentation fuel innovation across top beauty brands. Merill Hollander, founder of the...

Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across...

Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, joins Barbara Kahn and Dr. Americus Reed, II to discuss how AI’s rapid evolution is transforming industries—not by replacing humans, but...

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new...

Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to...

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from...

Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and Host of Think Fast, Talk Smart: The Podcast, joins Barbara Kahn and Dr. Americus Reed to explain how professionals...

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that...

Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company’s origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its...

Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns...

Toby Espinosa, Vice President of Ads at DoorDash, joins Dr. Americus Reed to discuss his journey from the company’s early days to its rapid growth into a global marketplace, offering lessons on sales, scaling complex...

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this...

Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, joins Barbara Kahn to share how her team leverages technology, partnerships, and curated experiences to connect diners with top restaurants...

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic...

Chris Kelly, Senior Reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns—from Sprite’s culturally nuanced partnership with Jalen Hurts to...

Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, joins Barbara Kahn and Americus Reed to discuss how she entered the traditionally insular jewelry industry to create a bold, identity-driven...

Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global...

A highlight from Barbara Kahn and Americus Reed's conversation with Damian Valdes, Global Consumer Product Marketing Lead at Spotify, discussing how the company designs personalized, tech-driven listening experiences...

Damian Valdes, Global Consumer Product Marketing Lead at Spotify, joins Barbara Kahn and Americus Reed, to explore how Spotify designs personalized, tech-driven listening experiences, the evolution of music consumption...

Lauren Sudworth, Head of Brand and Content at PhotoRoom, joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more. They are also joined by Annie...