The Salon Scoop

Whether you’re a seasoned stylist or a growing spa owner, this is your roadmap to what’s next in marketing for salons and how to stay ahead of the curve. In this Digital Debrief episode, Scott and Sarah break down...

We are SO excited to have the amazing Candy Shaw, also known as The BalayLama®, once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Under-Promise, Over-Deliver: The...

Today’s salons are more than places for haircuts and highlights, they’re community anchors. Clients are looking for brands that not only make them look good but do good. In this Digital Debrief episode, we explore how...

In this episode of The Salon Scoop, we’re joined by award-winning colorist, educator, and Studio Sage owner Erica Keelen. Known for her transformational color work, editorial artistry, and powerful digital presence...

The Loyalty Program Collab is a fresh, innovative take on loyalty program best practices for salons, one that combines social media and local partnerships to help you attract new audiences while rewarding the loyal ones...

For the first time ever, we’re seeing real numbers that reveal how salons across the country are truly performing... and the results might surprise you. In this episode of The Salon Scoop, Scott sits down with Alain...

Feeling stuck on what to post on your salon or spa social media? You’re not alone. Many salon owners and salon professionals struggle with creating content that feels consistent, engaging, and purposeful without...

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What is the most rewarding part of being a salon professional?!” Their insights will help you connect with your own WHY and remind you of why you...

Few things disrupt a salon or spa day faster than a no-show. Lost time, lost income, and a schedule that suddenly falls apart—it’s frustrating and costly for every salon owner and service provider. While you can’t...

We sat down with the amazing Morgan Thomas in her episode "The Blueprint to Blowing Up on Instagram" to discuss her amazing career in our industry and the important role that social media plays. If you haven't listened...

Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online...

Social media CAN be the fastest path to a fully booked chair…IF you know how to use it! In this episode of The Salon Scoop, Scott sits down with industry legend Michael Cole to uncover proven social media strategies for...

Your salon’s Instagram isn’t just for posting pretty hair pics anymore, it’s your digital storefront. In this Digital Debrief episode, Scott and Sarah break down the rise of social media commerce for salons and how it’s...

What if you could serve 25 clients a day and still have time to grow a thriving business? In this episode of The Salon Scoop, we sit down with the legendary Candy Shaw, also known as The BalayLama®. As NAHA’s Educator...

In 2025, the most powerful marketing tool for salons isn’t an ad or even a trendy reel on Instagram, it’s your clients! User-Generated Content (UGC) is transforming social media marketing for salons, building trust...

We could not be more excited to have the amazing Sarajane Maples back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Booked, Busy, and Building a Brand on...

A thriving salon doesn’t just attract clients, it attracts the right people to join your team. In this Digital Debrief episode, Scott and Sarah dive into why a strong salon culture is more than just “good vibes”, it’s...

Ready to take your salon’s Instagram from zero to hero? In this episode of The Salon Scoop, Scott chats with the incredible Morgan Thomas, who shares the exact Instagram strategies for hairstylists that helped her go...

While digital marketing for salons is essential for attracting new clients, it’s not the whole story. In this Digital Debrief episode, Scott and Sarah pull back the curtain on one of the most common mistakes stylists...

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What’s the most underrated skill that every salon professional should have?!” Their responses might surprise you and inspire all salon pros, new...

Gone are the days of cookie-cutter career paths in the salon world. In this episode, we’re diving into the evolution of salon career models and why the old “commission salon forever” approach just isn’t cutting it...

We're SO excited to have the incredible Robert Sugden back once again for our Rapid Fire segment! Robert shared SO much insight and information on his episode "Influencing the Influence: Turning followers into clients"...

As a salon professional, your to-do list is never short, between running a team, delivering amazing guest experiences, managing inventory, and staying ahead of trends, it’s easy to let marketing slide down the priority...

Tired of posting and hoping for the best? In this episode, we sit down with Wray Bokitch — co-owner of one of our featured Top 10 Salon IG pages, Hedkandi, to spill the secrets behind building a scroll-stopping salon...

Have you asked yourself this question, salon pros, “are hashtags STILL necessary and relevant in 2025?!”. Well, the answer isn’t as simple as YES or NO. As social media evolves, your digital marketing strategy needs to...