The Podcasters Podcast

Do your TikTok videos tend to get stuck at a certain number of views? Today, we're going to look at the statistics and the back end of TikTok to see how to master the algorithm, take control and get the views that you truly, truly deserve. This is the first of two episodes on TikTok. Louie looks at the statistics, the back end, and analyses everything TikTok is telling you about your video. Then, explains how to apply that information to the content that you create, so you can hack the algorithm and get out in front of everyone. Let's get into it. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways TikTok isn’t “shadow banning” you: it’s testing you - Your video gets sent to a small sample first; if the metrics don’t impress, TikTok simply doesn’t push it further. Often, that is what is behind your views stalling. New vs returning viewers really matters: You want a healthy mix of new people discovering you as well as familiar faces coming back for more. Play time and % watched are the real gatekeepers: If people don’t stick around, your TikTok reach will stall. Aim for 80%+ completion. To achieve this, publish short, tight videos that people can easily accidentally loop. Your analytics are a goldmine, not a graveyard: Don’t just peek at the numbers - put them to use. Learn who’s watching, where they come from, where they go next, and tweak your content accordingly. Louie explains how. BEST MOMENTS “There's a whole world of statistics waiting for you to deep dive into that can unlock secret, hidden things about your content.” “TikTok does not limit the amount of viewers that you go out to based on your followers …. TikTok doesn´t treat you unfairly if you don´t have a lot of followers.” “Remember, the point of looking at all these statistics is to then grow and evolve and change what you're doing.” "What we're going to talk about in the next episode is what we can do to really harness that watch time and create something that people want to stick around for until the end. " VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

So, you're looking for a sponsor, or you've got one, and you don't know what to do next. How can you incorporate sponsorship into your YouTube videos to make sure that you are representing them well enough and that you're cutting a good enough deal so that they can be on your platform? Well, look no further… Today, Louie shows you all the tips and tricks that you can deploy to make sure that you are baking sponsorship in well enough into your show to get a deal in the first place or to do them justice. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways Choose sponsors that align with your podcast’s audience and values. Create partnerships that resonate authentically with your listeners. Use logos, links, banners, and pop-ups in your episodes and descriptions to drive awareness without disrupting your content. Louie shares how. Strategically position sponsor messages and dedicated segments at moments of peak listener attention to maximize impact and the value you provide for sponsors. Share your audience analytics and total platform reach to demonstrate value to potential sponsors. For podcast only platforms, use dynamic ad insertion. BEST MOMENTS “Make it so that your promotion and your sales pitch to the audience doesn't come across as too forced or too contradicting to your podcasts vibe.” “Harness pop ups… the movement the it coming up will draw their attention, and people will see it a little bit clearer.” "Remember, this is your platform. You own it. It's your show. " “Think about that, the timeline and where the advert is. It has more value depending on where it goes.” EPISODE RESOURCES Previous episode on sponsorship - https://podcasts.apple.com/lb/podcast/the-secret-to-landing-your-first-sponsor/id1592722911?i=1000738203125 Analytics and demographics episode - https://podcasts.apple.com/lb/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

So, you've grown your YouTube channel, or you're just beginning, but you're already thinking about sponsorships. Who is likely to sponsor your channel, and how do we prove to them that you are worth sponsoring? Louie explains how to leverage your analytics, tweak your content, identify the brands who will like your channel and create a standout pitch they won´t be able to resist. Tune in to quickly learn how to turn your podcast content and analytics into a magnet for sponsorship. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways To showcase the true reach of your podcast to sponsors - combine views, subscribers, for all of your content, including your shorts, across every platform. Deep dive into your audience analytics, including age, gender, and location. This will enable you to identify the brands that fit in with those demographics. Use your audience’s interests and demographics to guide the content you create, particularly your subscribers. At the same time, work to align your content with the sponsors your audience is likely to attract. Build yourself a standout “one-sheet” and pitch with confidence. Know your numbers and make your podcast impossible to ignore. Sponsors want to know where they fit in – so show them. BEST MOMENTS “Through all of these analytics, these top-level ones, you need to assess what kind of content is doing well.” “Smush it all together into one massive number that looks great for your sponsors.” “Creating this one-sheet that boasts about your best figures .. it's a great way to attract sponsors to you.” "Impressions, that can be a really big number that shows, “Hey, I get exposure. Your brand could be exposed to so many people.”" EPISODE RESOURCES YouTube analytics episode - https://podcasts.apple.com/us/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 Retention episode - https://podcasts.apple.com/es/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 One Sheet templates - https://www.canva.com/templates/s/one-page VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Spotify is pairing with Netflix in 2026 as a brand-new podcasting distribution platform. What does that mean for creators like us? And does it spark the end of all things podcast, or is this actually an exciting new venture that we could eventually tap into? Louie takes a look. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways In 2026, a selection of Spotify Studios and The Ringer video podcasts are coming to Netflix. At first, for USA subscribers. Initially, only shows that are already growing on Spotify and a curated set of The Ringer podcasts will get a bigger stage via Netflix. It's unlikely that small indie podcasts will join them, but a show that grows might. Most people consume their podcasts on the go, rather than sitting on the sofa, so their switching to consuming via Netflix is far from a sure thing. The podcast game is changing - stay flexible and keep an eye out for new opportunities. Work out if it is for you, add your content and carefully monitor how many extra views you get compared to the extra time spent. BEST MOMENTS “It will give more fans more ways to connect with the stories and voices they love.” “Being uploaded to Netflix, it lends itself to your content being more dynamic, more creative, more long form.” “It's yet to be seen whether this will limit creativity and distribution or properly enhance it. “ “ As you know, as part of the agency, we're always looking at new distribution platforms.” EPISODE RESOURCES https://newsroom.spotify.com/2025-10-14/netflix-partnership-the-ringer-spotify-studios-video-podcasts VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Today, Louie is talking about YouTube Analytics. YouTube provides a lot of different tools and abilities to dissect every element of your views, watch time, audience, all of that jazz, but what does it actually mean? And what can you do to improve upon these things? Louie is here today to make sure you don´t get lost in the weeds to break down the key metrics that you can use to define and ensure your success on YouTube. As well as some tips and tricks to help you to improve fast. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways The way YouTube reports views and engaged views differs between long and short form content. Understanding the difference is important if you want to interpret this data correctly. Louie tells you all you need to know. Track watch time and retention for each video you produce, and you can use that information, alongside what viewers say in the comments, to inform what kind of content you make in the future. YouTube SEO matters. Louie explains how to optimise your titles, thumbnails and descriptions. In particular, how to make them keyword rich so you rank well. Use YouTube´s A/B testing to help you to get your SEO right and boost your chances of people clicking on your content. Engage with your audience, encourage comments, connect with subscribers, and let their feedback help shape your video topics and style. BEST MOMENTS “Think about the first 30 seconds and how you're going to keep people hooked.” “If you’ve got a call to action, that's five minutes into the video, 10 minutes into the video, a lot of people won't get there.” “Try something new and see if it sticks. Honestly, no one's going to remember it if it's rubbish.” VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Did you know that you don't need 1000s of views to monetise and make money from your podcast? In this episode, Louie looks at the seven main ways that you can monetise your podcast. Methods he 100% knows work because his podcast clients are currently using them. Surprisingly, one of the methods Louie shares can be used to monetise your podcast before you have even published your first podcast. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways There is no easy, short way to get monetisation, it will involve talking to people, reaching out to people, and putting the effort into making high quality content. It is possible to monetise a podcast before you publish your first episode. Some podcast and video platforms pay you for ad insertion, subscribers, views and more. Louie highlights the best. Publish widely and repurpose your content to increase the number of revenue streams you have. Earn from your listeners when they buy your coaching, courses, via contributions, merch or affiliate payouts. Regularly review where you are at and add new monetisation methods as you go. BEST MOMENTS “There are some methods that you can do right now today, even before you've pressed record.” “Lots of brands offer affiliate links that you can add into your show notes or in the description or in the video itself.” “No matter which way you spin it, monetisation is a process that takes lots of effort and time on your part.” EPISODE RESOURCES How to repurpose your content - https://podcasts.apple.com/es/podcast/the-easiest-way-to-10x-your-content-without-re-recording/id1592722911?i=1000729186762 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Did you know that most podcasters don't actually get past episode 10? In this episode of The podcasters podcast, Louie talks about why most people give up before they've even started. He breaks down the real reasons behind this and explains how to make sure you avoid the same fate.Louie shares how to set realistic expectations, stay consistent, beat burnout, and keep your content fresh and engaging. Whether you’re just starting out or looking to level up, this episode gives you the tools and motivation you need to keep going and succeed.Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Takeaways Set realistic goals and just keep going. Be consistent. Growing a loyal podcast audience that keeps you at the top of the charts takes time. Batch record your episodes. It is more efficient and ensures you have a bank of recordings to fall back on. Don´t underestimate the work involved. Editing, marketing, socials and dealing with sponsors is time consuming. Hiring help ensures everything always gets done to a high standard and makes it much easier to be consistent. Regularly review how your podcast is performing and don´t be afraid to make changes and try new things to keep things fresh and attract a bigger audience. BEST MOMENTS“Podcasting is a slow burn.”“Set realistic goals and just keep going.”"Another way to avoid burnout is to outsource your content."“When people join the agency, we try and get them to number one in the charts and with a lot of our podcasts, we manage to do that.”“Do not be afraid to just completely tear it apart, start again, regenerate yourself into something new … you’re giving yourself another shot at what people might be interested in.”EPISODE RESOURCESThe Easiest Way to 10x Your Content (Without Re-recording).Here's an Apple link to it: ⁠https://podcasts.apple.com/gb/podcast/the-easiest-way-to-10x-your-content-without-re-recording/id1592722911?i=1000729186762⁠VALUABLE RESOURCES⁠Website⁠ - ⁠https://disruptivemedia.co.uk⁠Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] THE HOSTLouie Riderhttps://www.linkedin.com/in/louie-rider1403/CONNECT & CONTACT⁠Instagram⁠ - https://www.instagram.com/disruptivemedia⁠LinkedIn⁠ - ⁠https://www.linkedin.com/company/disruptive-media-uk⁠⁠YouTube⁠ - https://www.youtube.com/@disruptivemediaukEmail: [email protected]

Today, Louie talks through creating show notes and descriptions - what they are, what you need to include, how long they should be and more. He shares some of the insider tips and tricks podcast agencies use when writing show notes for their clients. When written well, show notes are a powerful SEO tool that feeds the algorithm with keywords and relevant information, helping your podcast get discovered by new listeners. Well-crafted show notes not only tempt your audience to tune in but also drive engagement and make it easy for people to connect with and learn to trust you, so you can turn them into fans, subscribers, and buyers. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways Include all of the information your viewers or listeners need to understand the episode´s message, take action and connect with you and your guests – e.g. links to sponsors, social media, products, offers, guest links etc. Show note SEO catches the attention of the algorithm and attracts more viewers. Don´t use clickbait titles, it erodes trust. But do channel that clickbait energy. Make yours catchy, but truthful. If you publish on YT make sure your account is verified. If it isn’t, your links won’t be clickable. Use time codes for the best moments to improve navigation and engagement. BEST MOMENTS “The show notes can contain lots of keywords, descriptive words that really give the algorithm a feel for what's going on in the episode.” “Titles should be catchy, ask a question or make people excited to click on the video.” “The video is the most important thing, and the show notes can help.” "Make sure you reach out to your guests. Remember, if they’re on your show, they will probably want to promote something. " “If you are going to use AI, just read it.” EPISODE RESOURCES How to set up Linktr.ee - https://linktr.ee/help/en/articles/5434134-creating-your-linktree Riverside show note features - https://riverside.com/product https://www.swellai.com/ai-podcast-show-notes VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting - but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Louie talks through how to grow your podcast. How to take it from humble beginnings with one view, 10 views, 100 views, to getting 1000s and millions of views. Including a podcast you have already launched which has not yet got as much traction as you want. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways The algorithms reward consistency. Audiences love it too, it builds trust. Enjoying your content becomes a part of their weekly rituals and you become an integral part of their life. Be authentic. People are naturally wired to turn away from those they don´t think are honest. Employ “real world” marketing methods, they are effective and, often, easy. Louie shares several during this episode. On social media, post in a way that gives the algorithms what they want. Invite guests with strong followings, and make it easy for them to share your show and collaborate. When you do this well, their audience becomes your audience too. Create content with really high, rich keywords e.g. famous names or trends. You can piggyback off of them, feed the algorithms and get more of an audience. BEST MOMENTS “You might feel like you don't want to scream and shout about this thing that you've made, but ultimately you´ve got to bite the bullet and put yourself out there. ” “Think about who you're trying to get in touch with. Think about what platforms they might exist on.” “Make sure that you equip your guests with all the links, all the clips, all the things that they need in order to share your show.” "Even if they don't subscribe right away, they'll constantly have a stream of you, and eventually they might subscribe, or they'll just keep watching. " EPISODE RESOURCES Repurposing your content - https://podcasts.apple.com/gb/podcast/the-easiest-way-to-10x-your-content-without-re-recording/id1592722911?i=1000729186762 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Louie is an editor at Disruptive Media, so repurposing media content is his jam. There really is nothing he doesn´t know about turning a single episode into dozens of pieces of compelling content for you to post across multiple platforms, so you can build your audience. So, strap in and let Louie tell you about every last nugget that you can get out of a single podcast episode to enable you to maximise your reach. This approach enables you to record once, then profit endlessly from every single episode. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways Cut-down snippets released throughout the week on platforms like TikTok and Instagram tempt people to listen to the full episode. Plan some of your snippets beforehand and include them when you record an episode. Finding snappy moments in an interview episode can be tricky, but Louie provides some great ways to create and find those golden nuggets. Ensure your camera framing provides enough headroom and chin room and that you are centred in the frame—this makes it much easier to create high-quality, engaging social clips. Check your guests' positioning too. Keep at it, keep feeding the algorithm - some things will fail, others will go viral. Add subtitles to your clips, transitions, glitches, pattern interrupts and graphics. You have seconds to grab and hold someone´s attention, all of these elements help with that. BEST MOMENTS “At the agency, when someone sends in a full length, 20-minute-long episode, we will create 7 social media clips out of that.” “Look at your favourite YouTubers or podcasters to see how they do it and try and copy their style and emulate certain elements.” “Consider what your content looks like, and think, would I watch this myself? .” "Try and plan them (snippets) into your recording. As I write the script for this episode, I will think about what my end content needs to be.” EPISODE RESOURCES Rob Moore´s channel - https://www.youtube.com/channel/UCLtKal0qTf3klDUr7JS_L9Q VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

So, you've spent weeks, maybe months, recording your podcast. You've put time, sweat, blood, tears into it, and now it's finally ready to be released into the world. What on earth do you do, and will anyone even listen? In today's episode, Louie explores what to do before, during and after launch to make sure that you get the most traction and momentum possible. He shares how to guarantee your first episode has an audience, the power of engaging with niche communities, how to maintain momentum, collect reviews and attract the right guests. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways - Your pre-launch matters more than you think. Be sure to invest some time in this stage. - Re-purpose your content so you can reach out via a range of platforms. - - Focus on the ones your audience typically hangs out on. - Reach out with the help of online communities e.g. Facebook groups - Creating a bank of episodes really helps you to lock in listeners. - Make sure your guests help you build hype and share. Their audience is where many of your listeners will come from. - Celebrate every milestone and thank your audience. - Don´t give up, just learn and evolve to grow your podcast. - Tell people in the real world about your podcast and how to listen. BEST MOMENTS “Getting a big launch is all about the setup. You want people with their eyes and ears on your show before it goes live.” “Ride the algorithm a little bit. Find trends, find keywords, and make sure that you're staying hot on what is hot.” “There isn't a perfect day to launch, a better day of the week. The more important thing is that you stick to that schedule and that you are consistent.” EPISODE RESOURCES How to Create Effective Calls to Action Episode -https://podcasts.apple.com/gb/podcast/podcast-growth-hacks-creating-winning-calls-to-action/id1592722911?i=1000722569561 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Are you struggling to find your voice as a podcast host and fully engage your audience? In this episode, Louis shares five essential tips to help you become a great podcast host. He explains how to build confidence, engage your audience, and manage guests like a pro. Discover how to prepare effectively, create a welcoming environment for your guests, master active listening, deliver your podcasts with the right level of energy and fully engage your audience. Louie’s practical strategies will help you overcome nerves and deliver compelling episodes—whether you’re flying solo or hosting with a guest. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways Your energy is important. If you speak in a monotone, in a low tone most people will automatically switch off mentally and click away. On the other hand, being over the top will also turn people off. Louie explains how to keep your energy high enough. Train yourself to be an active listener. Louie explains how to do that and react when your guest says something you want them to elaborate on. Preparation is vital. It helps your confidence and creates the mental head space to actively listen to your guest. It enables you to be truly present instead of constantly thinking about what you are going to say next. Pause briefly each time your guest stops speaking. If they have something else to say they will be able to do so without your talking over them. It also gives you and your audience time to think. BEST MOMENTS “Tip number one is all about energy, tone and pacing. Make sure, as a host, that you are constantly thinking about how your energy is coming across.” “Listen back to yourself and see how you feel or get some feedback from a listener and then react accordingly.” “Try and be as quiet as humanly possible whilst the other person's speaking, so you're not disrupting the airwaves.” "Make sure that they (your guests) are comfortable, make sure they know that they can pause. Make sure they know that you can edit things out. Make sure that you guide them through it. " EPISODE RESOURCES Rob Moore episode – https://www.youtube.com/watch?v=KK7YqVdZjSY How to Handle Your Guests episode - https://www.youtube.com/watch?v=MWoIGMKI28Q VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Today, Louie talks about podcast structure - what a podcast should sound like, how it should be formatted, and how to ensure each element of your podcast is delivered in an engaging way. Louie explains how to prepare an introduction that will tempt people to listen, followed by a main body that covers the points you have in mind and an outro that makes a lasting impact. He does this for both guest and solo episodes and explains the extra elements you need to add when publishing on video platforms. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] EPISODE TAKEAWAYS If you've got a guest, maybe save recording the introduction until the end of the conversation. To make the main body of your podcast compelling, structure it with clear segments, maintain a lively pace, and keep the energy high. Break up the content with transitions, games, CTAs or quick-fire questions to keep listeners engaged. Take inspiration from other successful shows. BEST MOMENTS “Having some sort of structure will allow you to pace things properly but will also allow you to keep the energy high.” “Don't drag it out. If you feel like it's coming to a natural end, end it.” "They have three very clear sections that they move between via subtle audio transitions along the way. It really keeps the pace going." “For your outro, you might want to deliver some key points where you readdress certain things or remind people of those call-to-action points.” EPISODE RESOURCES https://www.offmenupodcast.co.uk How to add video chapters - https://www.youtube.com/watch?v=pvkTC2xIbeY VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: [email protected]

In this episode, Louie explains how to get the most out of your podcast guests and create shows audiences can´t resist. He explains how to prepare guests before the show, including helping them get their tech set up right, making them comfortable on air, and maximizing post-interview promotion. Whether you’re a seasoned podcaster or just starting out, discover actionable strategies to create engaging interviews and grow your audience through effective guest collaboration. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways Prepare your guests early. Explain the format, share some of your questions, and make sure they understand how to set their room up to make a good quality recording or have directions to the recording studio. On the day, check that they are framed properly on the screen and that their sound is good. Help your guest to relax by having a brief chat before starting the recording. Your podcast interviews will be much more interesting. Begin the conversation with an engaging question instead of their backstory. Promote your guest’s services throughout the episode, not just at the end. Keep in touch and encourage them to share the episode by sending them clips and asking if they know any other potential guests. BEST MOMENTS "Anything, I promise you, anything, will be better than the inbuilt microphone in their laptop or webcam." “There is nothing worse than having to end a podcast early because your guest wasn't prepared for how long they were going to be there.” "Remember you are the host, and you know the most. You need to coach them through this process." "Make sure that they're sat up straight, that they're looking into the camera, that there's no weird angles or anything like that." "Promote their stuff so they feel like it was worth it." VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: [email protected]

#286 TPP – The Top Mistakes Podcasters Make and How to Avoid Them DESCRIPTION Louie talks about the top mistakes he has seen clients make during the 6 years he has spent working as a podcast editor. Some of these are mistakes that even his most amazing clients make. In some cases, episode after episode. With this in mind, Louie shares some simple ways to avoid them. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Using email: [email protected] Episode Takeaways  The space you record your podcast in affects how you feel and come across to your audience, as well as the sound quality.  Your moving creates noise and vibration. Louie shares several tips to help you prevent this from ruining your podcast episodes.  Angle your microphone towards the corner of your mouth. This eliminates the plosive sounds audiences find so off putting.  A teleprompter will help you to look in the right direction and fully engage with the audience.  Wear headphones, so you can spot if your recording fails mid-episode. Make a note for the editor if you make a mistake.  Be concise. Audiences hate rambling. Working with a few bullet points helps with this issue. BEST MOMENTS “The space that you record a podcast in is very important to the sound quality and how you feel when recording.” “Imagine that the lens is a portal to your audience, and you've really got to try to look right down the lens at people.” "Avoid all costs those like sippy cup things, that's disgusting. No one wants to hear that." “At the very least, create some bullet points of where you want to start, where you want to go, in the middle, and where you want to end.” “I've even had someone do a podcast next to a runway.” VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! using email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: [email protected]

Louie talks through how to turn listeners into loyal fans and buyers by creating calls to action (CTAs) that actually get clicked on and grow your audience and pool of regular buyers. He explains exactly how to create and record simple, engaging CTAs that get your audience to take the action you need them to, whether that is subscribing, reviewing, booking an event, buying a course, coaching, or something else. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways The simpler the action is, the more likely it is people will do it. Subscribing, rating, or visiting a website are examples of quick and easy actions. Think about what it is that you're doing and what it is you want your audience member to do, then make it easy for them to take that action. Your CTA needs to be short, simple and give people a reason to do it. Tailor your CTA to the platform (s) you are using. Louie explains how. Put your CTA in the first third of your content. Creating a flawless CTA may take you several takes, so put aside enough time to get the job done. BEST MOMENTS “A call to action is asking someone to do something. It's a call to do an action - this can be as simple as liking, subscribing, following, rating, any of that jazz.” “With the CTAs, you can’t ask them to do too much. You've got to make it easy, clickable, one thing - one simple step.” “Like and subscribe is more of a video thing. Rating and reviewing is more of a podcast thing. So, think about what platform you want to be on and just record something.” "You want this advert to come in early, to get the most people possible. " VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details – email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: [email protected]

Louie talks through why visuals define your podcast. He talks about why the appearance of your podcast matters through branding, identity and more. He shares tips on how to make your podcast appealing and stand out across different platforms, and the things you need to consider when creating podcast visuals and branding. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected] Episode Takeaways • Spend some time thinking about your branding and how you want to come across visually to your audience. • Do you already have branding, and if so, consider if this still works for you and your podcast and if it is something you want to change. • If you want to be the forefront of your brand then you need to spend some time thinking about how that will look, including quality photography of yourself. • When designing your branding, you need to think about scalability, that is that it will work larger and smaller than originally designed. • Thumbnails are one of the first things your audience will see when they are suggested your content, so it's important these look professional. BEST MOMENTS “You must avoid using any low-quality photos.” “That’s why it’s really important to get a professional to create your artwork.” “Thumbnails are on of the first things your audience sees.” "Branding is literally everywhere" VALUABLE RESOURCES Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Louie shares how to set up your first recording for your podcast. He gives a step by step guide on what you need to do and how to get a great podcast recording, whether that’s a solo episode or you are interviewing. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected] Episode Takeaways • Suggested Equipment You Will Need: Samsung Q2U microphone, a recorder like the Zoom PodTrak P4, Batteries, SD Card, 4GB SanDisk, XLR cable if using multiple microphones, Microphone stand and Headphones. For more detail on equipment head to episode ‘PODCAST EQUIPMENT 101: WHAT YOU NEED & WHY’ • Think about the positioning of your microphone as this is key to the quality of your sound. • Always wear your headphones at all times, unless you have someone listening to the recording for you. • The ‘gain’ of the microphone is essentially its sensitivity; the higher the dial, the more sensitive it is. Check that it is at a comfortable level by listening through your headphones. • It is better to be too quiet than too loud, as if you are too loud, you will distort your recording and it cannot be saved in post-production. BEST MOMENTS “You’re going to listen to it, so make sure it sounds good to you” “Listen to the recording and change dials appropriately to make sure we are coming through clearly” “We’re trying to avoid peaking or being too loud in the microphone” “If this is your first time plugging everything in, do expect some changes and tech faults” VALUABLE RESOURCES PODCAST EQUIPMENT 101: WHAT YOU NEED & WHY: https://traffic.megaphone.fm/USVL7437414704.mp3?updated=1753924125 Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

In this episode, Louie tells you everything you need to know about equipment when recording your podcast. He shares what he would personally recommend to just get started, what provides value for money and what things you absolutely do not need for a beginner to intermediate set up. There are no affiliations here; this is just what we would recommend after working with hundreds of clients across many different types and styles of podcasts! Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected] Episode Takeaways • Samsung Q2U microphone. This sometimes will come in a kit. This microphone is very good value for money and can be used in any podcasting set up. • Zoom H4n and the Zoom PodTrak P4 are both good options for a recorder, but consider what input you need before deciding. • There are a lot of other things to consider with a recorder. Keep a close eye on the podcast for an episode Louie is recording on exactly this! • Batteries are important for recording; you will need more than you expect. • SD card options are almost endless, but Louie recommends a relatively high speed and large option, such as the 4GB SanDisk. • If you have multiple people speaking then you need multiple microphones. You will need an XLR cable to be able to plug them all in, you need one XLR cable per microphone. Consider the length of cable you might need. • Microphone stands will vary depending on your type of set up. Its main purpose is to get the microphone away from any surfaces that might vibrate or create unwanted feedback and noise. • Headphones are forward, you can use almost anything you have already, it’s about monitoring the recording, so anyone who is being recorded needs to be wearing headphones. BEST MOMENTS “Think about what kind of podcast you are making.” “The worst thing that could happen is you guys run out of battery mid interview and don’t realise it and don’t have back up” “If you’ve got something that works, get it out, plug it in, see if it sounds ok. You don’t have to go away and spend loads of money if you don’t need to, use something if you’ve got it” VALUABLE RESOURCES Microphone: https://www.amazon.co.uk/Samson-SAQ2U-Microphone-Recording-Pack/dp/B001R747SG?th=1 Recorder: https://www.guitarguitar.co.uk/product/200806360890025--zoom-podtrak-p4?gad_source=4&gad_campaignid=17601953470&gbraid=0AAAAAD76p-1ub2Ja6py32W1LsdqRLx5bn&gclid=CjwKCAjwv5zEBhBwEiwAOg2YKNRDfzEkrcAWQ7Sw8ARzMOFBF1rtT_FSr9j77LnVeYfe1iUNC1KlKBoCnFIQAvD_BwE SD Card: https://www.amazon.co.uk/SanDisk-MicroSDHC-Card-Label-Change/dp/B001C0DJL4 Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Louie talks about how you can attract the right listeners to your podcast. He explains why attracting the right listener matters, sharing tips and tools on how you can figure out your audience and niche and get the right people listening to your show. ⁠https://rephonic.com/graph⁠ Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected] Episode Takeaways If you try and attract everyone, you won’t attract anyone. It’s important that you niche down your podcast enough to find the right audience. Are you a business or working on behalf of a business, do you need to take into consideration who you as a personality will attract -vs- the business Connection and relationships are built on common ground so think about what you can say that people will want to listen to. Think about who your target audience are, what are their hobbies, interests and desires? Then tailor your content and delivery to them. Don’t underestimate things like forums and Facebook groups to reach your audience. If you find yourself in a rut, then pivot, you don’t have to keep doing the same thing just because that’s what you started with. BEST MOMENTS “What do you give and how can you connect with someone?” “What are their hobbies, interests, desires? All that psychoanalytical stuff!” “Who you’re aiming for depends on what you’re making and where you put it” “People underestimate places like forums and Facebook groups, everyone is obsessed with TikTok” “Experiment with platforms and with people” VALUABLE RESOURCES https://rephonic.com/graph Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Why start a podcast? Join Louie in this episode to discover why now is the perfect time to start podcasting, including the many benefits of podcasting and how to figure out your own ‘why’. He also shares how you can get started in podcasting and a bit about his own journey into the media and podcasting space. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected] Episode Takeaways • Podcasting was initially audio only, but has developed to be so much more, and video is now a key element to any successful podcast • Before starting your podcast, figure out what it is you want to get from podcasting and what you are passionate about. • Being passionate about the topic of your podcast is essential to maintain content and your own interest! • Think about the formatting and structure of your show, including how to keep it engaging to your audience. • Podcasting gives you the opportunity to create a community and bring your audience into in person meet-ups and events. • Branding matters, whether that is a personal brand based on who you are or more of a business brand, it’s important to plan and think about what this will look like. BEST MOMENTS “You want to be part of the podcasting zeitgeist” “You’ve got to be passionate about whatever you choose to do” “You’ve got to find your space” “It’s very valuable to have something that has a reputation behind it” VALUABLE RESOURCES Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Want to join Disruptive Media, the same editing agency that works on all of Rob’s content? send us an email! - [email protected] Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Follow Disruptive Media on Linkedin - https://www.linkedin.com/company/disruptive-media-uk/posts/?feedView=all Follow Louie! - https://www.linkedin.com/in/louie-rider1403/ In this episode of The Podcasters Podcast, host Louie Rider interviews Rob Moore on how he DISRUPTED the podcasting industry with his show Disruptors. Rob reflects on his extensive experience in podcasting, sharing insights on maintaining consistency, generating ideas, and the importance of passion in creating engaging content. He emphasises the value of having a clear vision for your podcast and the necessity of adapting to audience preferences. The conversation also touches on the significance of having a supportive team behind the scenes, the role of production quality, and the art of interviewing, highlighting how to respect guests while navigating challenging conversations. With plans for the next 100 episodes, Louie aims to revamp the podcast by incorporating diverse perspectives from the Progressive Media team, ensuring that the show continues to provide valuable insights for aspiring podcasters. Episode Takeaways • What’s next for The Podcasters Podcast • The many benefits of Podcasting • What Rob attributes his Podcast success to • How to be successful in Podcasting • What Rob has learnt from Podcasting for over a decade • What Disruptive means to Rob BEST MOMENTS “Podcasting's one of the greatest things you can do in your life. You meet amazing people. It doesn't feel like work.” “ I've got too many stupid ideas. Um, so I have to do the opposite of what a lot of people do is, is be a bit more selective. 'cause I just get excited.” "Number one is you, you want to have a podcast on the subject that you're passionate about, because we all stay consistent about things, we're passionate about. When it gets hard, the interest, the passion, the curiosity keeps you going. " VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane interview Jason Graystone, a financial expert who made £12 million from a single YouTube video in just 10 months. Jason shares his philosophy of giving away everything for free, revealing how his approach built trust with his audience and led to great opportunities. From starting as an electrical engineer to becoming financially free by age 29, Jason talks to Ash and Kane about content creation, building communities and why business opportunities aren’t just about pure financial gain. KEY TAKEAWAYS Jason's content strategy focuses on complete transparency. He shares his entire methodology for free, which created trust and led to millions in revenue as viewers sought his implementation guidance rather than just information. Jason maintains an exclusive community with 18,000 people on a waiting list while only accepting 30 new members monthly, creating a scarcity model that increases perceived value and ensures engagement among members. He achieved financial independence at 29, covering his living costs without relying on others and by 35 reached true financial freedom that would continue without his day to day involvement. His 2.5 hour YouTube videos attract committed learners, with many telling Jason they specifically chose his content because of its length, serving as an effective filter for serious audience members. Despite generating £1.8 million annually from his personal brand, Jason has never run paid advertising, relying entirely on organic content distribution and word of mouth. Jason created sophisticated multi step funnels that gradually introduce paid offerings after providing free value. After achieving financial security, Jason experienced a mental shift from accumulation to contentment, now evaluating opportunities based on whether they bring fulfilment rather than just financial gain. While Jason has managed a £50 million property portfolio, he considers his audience relationships his most valuable asset, opening doors to celebrity partnerships, speaking engagements and other business opportunities. BEST MOMENTS "From that one video, because of the funnel in the back end of that, we did 12 million in 10 months and that is direct proof that if you just give all of the information away, people wanna work with you even more." "Don't try and be profound. Understand how much value you've got inside you and think the person listening is five years behind or a year behind or a paragraph behind." "Information's a commodity for a start, but the mind shift comes when you realise that it's just about getting people to spend longer with you because the longer they spend with you, the more they trust you." "I've got people who've had tattoos of my logo on their skin. When they're sitting in a coffee shop and someone says, what's that? They're not gonna slag my thing off. They're gonna overtalk it so they don't feel like an idiot for having a tattoo." "I think people get imposter syndrome when they're lying. People get imposter syndrome when they're getting out of their lane and they start trying to be profound." VALUABLE RESOURCES Jason Graystone Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss whether podcasting is better for brand building or lead generation. They share examples of how podcasting is great for both but also explain that while podcasting can generate high quality leads, its real power lies in building trust and creating long term opportunities. KEY TAKEAWAYS Podcasting builds a brand better than it generates leads, it generally creates more value through indirect opportunities than direct monetisation. Authenticity is essential as overly sales focused content isn’t good for audience trust and long term brand value. Tim Ferriss leveraged his podcast brand to invest early in Uber, Facebook, Shopify, Duolingo and Twitter, showing how brand benefits can outweigh direct revenue. Podcast listeners often skip typical marketing funnel stages, converting directly to high ticket purchases. Podcast leads are typically fewer but higher quality so listeners are more likely to buy expensive products and services. Interview established names in your industry to build credibility by association, especially when you are first starting out. The podcasting opportunity hierarchy is to brand build first, lead nurturing second and lead generation third. BEST MOMENTS "If you overly focus on lead gen, that will affect your brand. The longer you can go without asking, the more you can ask for." "The more human you are and the more you share opinions and what you believe in, that's what builds brand. Essentially it's like trust and when you build brand, you get loads of opportunities." "Tim Ferris is one of the OG podcasters. It's been around like a decade, more than a decade, almost 15 years, really strong brand and because of his really strong brand, he was given the opportunity to invest in some of the biggest companies at a really early stage." "I think it is not the best vehicle for your top of funnel... Anybody who normally reaches out to us from the podcast, they're buying our training or they're working with the agency. They're not doing like discovery calls, webinars, let me get on your email list." "The podcast, I might get like less than 10 leads a month, but like they're buying really expensive products.” "The brand you get isn't just through posting content and getting views, it's by being sat next to somebody who's already really respected and leveraging other people's brand." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane share creative ways podcasters and creators can partner with brands. Podcasters and brands don't need to settle for a boring pre-roll ad when there are so many interesting and productive ways to partner and collaborate. KEY TAKEAWAYS Brands can create content that the podcaster takes part in, so it becomes an association between podcaster and the brand. Creators speaking at brand events is a creative way to embed a brand partnership and build authenticity too. Product placement is a simple but effective way for brands to partner with podcasts. Think about alternative ways you have a presence as a podcaster/creator and utilise that as an avenue with brands. BEST MOMENTS "I wanna be Jordan to Nike but it’s Ash and Kane and Riverside” “Product placement is one” “Doing things that have the creator involved with the brand in person, you can create content for both channels” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]