The Opportunity Podcast

Buying an online business can feel overwhelming, especially if you are new to acquisitions. In this week's podcast episode, we sit down with Matt Raad, a seasoned digital business buyer and coach who has helped...

Buying a business is one of the biggest financial decisions most entrepreneurs will ever make. For many first-time buyers, it's terrifying. You're putting a meaningful chunk of your net worth on the line and hoping...

If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen. We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth...

If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves. In this episode, Greg breaks down his simple but powerful "before and...

Your revenue may be rising… but your business value might not be. And for founders planning an exit, that's the only number that matters. In this week's podcast, Greg is joined by Mark Osborne, author of Are Your Leads...

What you do after buying a business determines whether it becomes a winner or a money pit. The best way to ensure success? Copy what private equity does. After all, they're the most experienced post-acquisition growth...

If you're thinking about selling your online business, there's one part of the process that can make or break your deal: due diligence. Many sellers underestimate how important it is, and how much control they actually...

Note: In this episode, Greg is interviewed on the SirLinksalot's SEO Podcast. We're sharing the interview here so that you don't miss out on the useful M&A insights that Greg shares. Greg returns to the SirLinksalot's...

Amazon is more competitive than ever. Between rising fees, tariff hikes, and a flood of new sellers, standing out takes more than just great products. Few people understand this reality better than Jason Boyce. An...

Affiliate marketing is far from dead. In fact, it's evolving faster than ever. While many have written it off as an outdated model, the smartest affiliates are quietly cashing in by adapting to shifts in algorithms, AI...

Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what's keeping your business from scaling, or worse, from...

For years, many agency owners mistakenly believed that marketing agencies couldn't be sold. But that myth is fading fast, and buyers are hungrier than ever to acquire agencies. In this episode, Greg Elfrink explains why...

Note: In this episode, Greg is interviewed by Matt and Liz Raad for the Digital Investor Show podcast. We're sharing the interview here so that you don't miss out on the useful M&A insights that Greg shares. Enjoy!...

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode...

Traditionally, headcount equals scale. But in the age of AI, is this still true? In this episode, we're joined by Amos Bar Joseph, the co-founder of Swan AI, the first autonomous business. Their goal? Reaching $30...

The rules of selling on Amazon have changed, and sellers who don't adapt are paying the price in time, revenue, and sometimes, their entire account. In this episode, we're joined by John Cavendish, the founder of Seller...

Not every SaaS success story starts with a multi-million-dollar seed round. While flashy headlines highlight startups raising big in Silicon Valley, most founders are left asking a far more practical question: Should I...

What if scaling your SaaS didn't require burning out or selling your soul to venture capital? In this episode, Greg sits down with seasoned SaaS founder, author, and startup mentor Rob Walling for a candid conversation...

As Benjamin Franklin famously said, " In this world, nothing is certain except death and taxes." But for online business owners, taxes aren't always so certain, especially when it comes to sales tax. In this episode...

The golden age of affiliate sites may be behind us, but can affiliate sites still make good money? And are websites in general still a good investment? In this episode, Greg speaks with Nathan Hamilton, a former equity...

AI is changing SEO as we know it. But what does this mean for SEO agencies? That is what Jerry Chen, Founder of ECF Marketing, joins us to discuss. Jerry brings his experience in SEO and marketing to unpack how AI is...

If you've ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be. That's why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers...

Most entrepreneurs are so busy chasing new opportunities that they overlook the goldmine sitting right inside their own business. That's where eCommerce growth expert Sabir Semerkant comes in. With 25 years of...

Many people talk about personal branding like it's the golden ticket to success. But is it really the best way to grow a business? There's no doubt that having a strong personal brand can open doors. It helps you stand...

Is the AI boom just another bubble waiting to burst, or is it the start of a power wave of business opportunities? Well, that depends on how sustainable AI-driven businesses are in the long run. In this episode, Greg...