The Google Ads Podcast

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down to make smart...

In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make it more...

Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless, and continually...

Stuck at a 3–6% conversion rate and wondering why your paid ads aren’t profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mistakes businesses make...

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail...

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understanding Meta Ads...

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a...

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your quick client...

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the HUGE errors digital...

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He...

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent...

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips on how to create...

Paid Social Managers Emily Hlavac and Emma Nold reveal how to craft scroll-stopping creatives that convert! Learn how to spot-on brand consistency across all platforms (Facebook, Instagram), connecting emotionally with...

Unlock higher Google Ads conversions with the power of "message match" and ad-to-landing page relevance. In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share how message match creates a...

Are your Google Ads clicks costing you a fortune without conversions? Discover the mistake that’s often overlooked: a poor ad-to-landing page match! In this video, Account Manager Kayla Anderson and Paid Media Manager...

Is your client unhappy with results? Learn how to rebuild trust, realign expectations, and set the right communication frequency for every client relationship in digital marketing and Google Ads. Watch this video now as...

Our Account Manager, Tressy Dsouza, reveals her approach to onboarding new clients. With our Marketing Director, Bryan Caranto, Tressy also shares how to set clear performance expectations, adapt your communication...

Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital...

With the massive changes in digital marketing giving us less control than before, is funnel marketing still relevant? Our Meta Ads Manager, Jonathan Paquin, shares his insights on the topic. He also shares how the heavy...

Starting a new business is exciting, but getting your first customers can be tough. In this quick video, our Meta Ads Manager, Jonathan Paquin, will explain how to reach new people, what kind of ads to show those who...

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results. Our...

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your...

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs...

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if...

Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical...