팟캐스트//The Dave Gerhardt Show
The Dave Gerhardt Show

The Dave Gerhardt Show

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Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). Join the top community for B2B marketers at exitfive.com
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How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong

How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong

Dec 18, 2025·

#312 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1...

How to Do Better Email Marketing

How to Do Better Email Marketing

Dec 15, 2025·

#312 | Jess Lytle (Head of Marketing at Exit Five) hosts a roundtable with a group of email experts on what’s actually working in email, SMS, and in-app messaging right now. They dig into AI’s impact on the inbox, how...

Five Marketing Principles That Matter More Than AI

Five Marketing Principles That Matter More Than AI

Dec 11, 2025·

#311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quick November breakdown from real life - recapping the Exit Five team...

How to be Irreplaceable in B2B Marketing (with Josh Lowman)

How to be Irreplaceable in B2B Marketing (with Josh Lowman)

Dec 8, 2025·

#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong, and how the best brands...

How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)

How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)

Dec 4, 2025·

#309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). April pulls from working with 300+ tech companies to unpack the real...

How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)

How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)

Dec 1, 2025·

#308 Sales Alignment | In this session from Drive 2025 titled “ Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of...

Should You Invest in Community?

Should You Invest in Community?

Nov 27, 2025·

#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move the Needle. She did an interview with Dave focused on community...

What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor

What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor

Nov 24, 2025·

#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CMO, UserGems), and Natalie Taylor (Head of Marketing, Capsule) for a...

The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

Nov 20, 2025·

#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays...

The B2B Buying Experience With AI: What Changes?

The B2B Buying Experience With AI: What Changes?

Nov 17, 2025·

#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io ), and Aditya Vempaty...

The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)

The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)

Nov 13, 2025·

#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Examples and one of the best copywriters on the internet, shared a...

From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo

From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo

Nov 10, 2025·

#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used...

Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)

Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)

Nov 6, 2025·

#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it’s like leading marketing at one company for six years (and why most of her team has been there just as long). We got...

What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)

What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)

Nov 3, 2025·

#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a...

GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners

GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners

Oct 30, 2025·

#299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-founder and CEO of GTM Partners and expert in GTM strategy. He shared...

I Answered 15 Questions About Work and Life from the Exit Five Team

I Answered 15 Questions About Work and Life from the Exit Five Team

Oct 27, 2025·

#298 Q&A | OK I asked my team for some questions; a bit of a mailbag type of episode. So I sat down solo for this one and answered 15 questions from the Exit Five team about work, life, marketing, and everything in...

From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast

From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast

Oct 23, 2025·

#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she’s built and scaled Goldcast’s marketing org, the shift from PLG to sales-led, and...

Live from LGA my NYC Recap

Live from LGA my NYC Recap

Oct 20, 2025·

Hey it's me live from the airport, LGA to be exact. Sorry for the poor audio, my AirPods make it way worse than just talking into the phone, now I know. But we cleaned it up a bit. Recapping our NYC event if you missed...

Mastering Messaging, Copy, and Clarity with Emma Stratton

Mastering Messaging, Copy, and Clarity with Emma Stratton

Oct 20, 2025·

#295 Messaging | Dave is joined by Emma Stratton, founder of Punchy, where she helps B2B tech companies sharpen their positioning and write messaging that actually connects. Emma’s worked with hundreds of teams to cut...

Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon

Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon

Oct 16, 2025·

#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual...

Email vs. Real Mail

Email vs. Real Mail

Oct 15, 2025·

#293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct mail, the Dream 100, and a smart lesson from a non-B2B marketer. Join...

Traveling and The ROI of Events

Traveling and The ROI of Events

Oct 14, 2025·

#291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning before heading to NYC for the Exit Five meetup...

Beyond Copy: How To Use AI to Build GTM Systems That Scale

Beyond Copy: How To Use AI to Build GTM Systems That Scale

Oct 13, 2025·

#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that...

Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2

Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2

Oct 9, 2025·

#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust...

Marketing in the Age of AI: CMOs Separating the Hype from What’s Real

Marketing in the Age of AI: CMOs Separating the Hype from What’s Real

Oct 6, 2025·

#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly...

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