Standard Deviation Podcast

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. Latest content from Simo Ahava Run Server-side Google Tag Manager On Localhost Article Latest content from Juliana Jackson The sin, the oil, the crack and the crisis Article Sign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing. Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time. TRKKN Analytics Summit This podcast is brought to you by Juliana Jackson and Simo Ahava .

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/ Latest content from Juliana & Simo: Subscribe to Juliana's newsletter: https://julianajackson.substack.com/ Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/ Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysis Also mentioned in the episode: Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/ GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon) Analytics Summit - https://www.analytics-summit.com/ Measure Summit - https://measuresummit.com/ Measurecamp Helsinki - https://helsinki.measurecamp.org/ Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manual sGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheon Arben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/ This podcast is brought to you by Juliana Jackson and Simo Ahava .

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. Latest content from Juliana & Simo: Subscribe to Juliana's newsletter: https://julianajackson.substack.com/ Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/ Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explained Connect with Tim Ceuppens Linkedin: https://www.linkedin.com/in/timceuppens/ Also mentioned in the episode: Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/ This podcast is brought to you by Juliana Jackson and Simo Ahava .

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. Latest content from Juliana & Simo Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/ Latest from Simo: Basic Consent Mode Guide Latest from Juliana: Don't use LLMs to do Data Analysis Connect With Barbara Galiza Linkedin: https://www.linkedin.com/in/barbara-galiza/ Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off ) 021 Newsletter: https://www.021newsletter.com/ Also mentioned in the episode: David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product. This podcast is brought to you by Juliana Jackson and Simo Ahava .

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. Latest content from Juliana & Simo Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/ Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events Latest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience Connect With Dave Cain Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava .

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. Latest content from Juliana & Simo Juliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/ NEW content from Juliana : You are not switching analytics tools. You are switching the way you work. #GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava #GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo Ahava Mentioned in the episode Free AI Agents Course from HuggingFace Replit AI Connect with Nicola Strand Linkedin: https://www.linkedin.com/in/nicolastrand/ This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Latest content from Juliana & Simo #GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo Ahava Send App Data To Server-side Google Tag Manager by Simo Ahava How to Nail Client Discovery using 10 Behavior Science Principles by Juliana Jackson How to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. PS: Huge BlackFriday discounts on courses are available until November 30th. Latest content from Juliana & Simo Cookie Access With Shopify Checkout And SGTM by Simo Ahava Cookie Status Project by Simo Ahava Five AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana Jackson How to Measure AI ROI in CX: The Value Chain Framework by Juliana Jackson Also mentioned in the Episode CRAP Talks by Bhav Patel Causl A/B Testing Calculator People in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35J Connect with Bhav Patel Bluesky Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: Cookie Access With Shopify Checkout And SGTM by Simo Ahava Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson Also mentioned in the Episode Stape's blog: https://stape.io/blog Stape website: https://stape.io Measure Slack: https://www.measure.chat/ Connect with Denis Golubovskyi This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo Ahava Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson Also mentioned in the Episode Kick Point Playbook content consumption tracking recipe from Dana Kick Point Playbook Newsletter - The Huddle Dana's LinkedIn Learning Courses Google Developers Academy Connect with Dana DiTomaso Dana's Linkedin Kick Point Playbook website This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo New Piwik PRO Templates In Server-side Google Tag Manager by Simo Ahava Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson Also mentioned in the Episode Piwik PRO Server Side Webinar with Simo and Piwik PRO GTM Tools Stape.io Google Algo Leak explained Generative Engine Optimisation Google Satisfaction Score Paper SMX London Connect with Michael King Linkedin https://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Ahava Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson Also mentioned in the Episode Conversion Jam 2024 - https://www.conversionjam.com/ John Ekman - https://www.linkedin.com/in/johnekman/ Firefox Devtools doc - https://firefox-source-docs.mozilla.org/devtools-user/ Superweek Analytics Summit - https://superweek.hu/ Connect with Michael Aagaard Linkedin https://www.michaelaagaard.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Ahava Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson Also mentioned in the Episode Juliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEA GA4Bigquery Conversion Jam 2024 Also Asked Tool : AlsoAsked Connect with Jordan Peck Linkedin Snowplow This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by Simmer Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Ahava Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson Also mentioned in the Episode Juliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEA Book: Write Useful Books - Rob Fitzpatrick Piwik PRO's blue hoodies Connect with Erin Weigel + buy her book . Thank us later! Get the book and learn more about Erin Connect with Erin on LinkedIn This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Ahava What's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana Jackson Connect with Jill Quick Website LinkedIn This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode Jenn Kunz's tweet re Consent Mode Zack Edwards Twitter Myles Younger on IABs shenenigangs IAB's Tweeting re defeating allegations on data breach Simo's article: Consent Granted Reprocesses Previously Denied Hits Connect with Els Aerts Els's Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava .

From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode - Learn more about mobile app optimisation on Juliana's blog - Learn more about the latest in digital analytics on Simo's blog - PWA, iOS17, and the DMA Connect with Krista Seiden - Twitter - Linkedin - Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout. - Her blog This podcast is brought to you by Juliana Jackson and Simo Ahava .

🚀 Resources 1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases. 2. Check out Simo's latest articles from his blog: Monitoring Your Server-side GTM Setup Consent Mode V2 for Google Tags 3. New Team Simmer video about how to monitor your server-side setup 4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson 5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there. Also, make sure you check out Jason's blog . He is working on a cool article about 3P cookies right now. This podcast is brought to you by Juliana Jackson and Simo Ahava .

Episode Resources: Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases. Latest from Juliana Jackson: Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for success Data Contracts Explained - by Doug Hall and Arman Didandeh Mastering the Art of Adaptability in Marketing and Analytics - article by Juliana Jackson Outsider Thinking in the Age of AI - article by Jason Packer featuring Juliana Jackson Latest from Simo Ahava and Simmer: Sign up for the Simmer newsletter for industry updates and technical marketing news How Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo Ahava JOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben Kqiku Connect with Charles Farina on Twitter or Linkedin The book mentioned in the episode: Code: The Hidden Language of Computer Hardware and Software Tools and vendors mentioned: PiwikPro Amplitude Customer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava .

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases. >> Articles and content mentioned in the episode NEW Server Side Course by TeamSimmer (super super updated) Listen to Josh Silverbauer's album "Universal Sunset" here Join MeasureSlack U of Digital Newsletter Connect with Myles on Linkedin or on Twitter This podcast is brought to you by Juliana Jackson and Simo Ahava .

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases. >> Articles and content mentioned in the episode NEW Server Side Course by TeamSimmer Juliana's latest article: Introduction to Natural Language Processing and its business applications Hugging-Face Zero-Shot Classification Check out MeasureSummit 2023 to hear Juliana and Simo speak about Natural Language Processing and, respectively, Server Side Tagging in 2023 Connect with Timo Dechau (LinkedIn) The book that tells you everything you need to know about Event Data - by Timo Dechau DeepSkyData Courses about event tracking and more Timo's Substack What is beyond event data - article by Timo Dechau Timo Dechau's Youtube Channel This podcast is brought to you by Juliana Jackson and Simo Ahava .

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases. >> Articles and content mentioned in the episode Team Simmer's latest article: How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4? NEW Server Side Course by TeamSimmer GA4 BigQuery Course by TeamSimmer Juliana's latest article: Introduction to Natural Language Processing and its business applications Learning resources for Google Cloud (with LABS) GA4 BigQuery Resources Mode Analytics SQL course Connect with Khrystyna Grynko Khrystyna's Grynko's Medium This podcast is brought to you by Juliana Jackson and Simo Ahava .

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases. >> Articles and content mentioned in the episode Simo's latest article: Just breathe Server Side Course by TeamSimmer Customer Retention Masterclass in Copenhagen with Juliana (Early bird tickets available) Technical Marketing Guide by Juliana Tackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis by Adrian Grigore The Bridge Danish TV Series GA4 Academy This podcast is brought to you by Juliana Jackson and Simo Ahava .

- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases. Articles mentioned: Transformations in GTM Dear Google Analytics 4 Connect with Talia: LinkedIn Twitter: @TaliaGw YouTube: @TaliaWolf CRO Training Newsletter This podcast is brought to you by Juliana Jackson and Simo Ahava .

Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.com Dear Google Analytics 4 article by Simo Ahava Server-Side Articles from Simo Ahava GA4 Discord Community Growth Savvy Website Join the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use. Connect with Magda on LinkedIn This podcast is brought to you by Juliana Jackson and Simo Ahava .