Search Off the Record

In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look...

Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google's mobile-first...

Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall...

Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and...

In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and...

Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo...

Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of...

Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, The...

In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into...

In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present, and future. Through their humorous and thoughtful...

In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and...

In this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the...

Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape...

As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything...