Pet Marketing Unleashed Podcast

🎧 Quick Recap Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet...

Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful...

🎧 Quick Recap Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in...

🎧 Quick Recap Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business. 🔍 You'll learn: Why throwing business cards at every local business doesn't work...

🎧 Quick Recap Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business...

🎧Quick Recap Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays...

🎧Quick Recap This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions. 🔍You'll...

Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take...

In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest...

Things feel a little weird out there right now. Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us...

Feeling overwhelmed by your pet business numbers? GIRL, same. Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts. But boy, let me tell you this...

While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this...

Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil...

Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some...

In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of...

What if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries? What if building authentic community connections is the missing piece that could elevate both your...

Stop writing blog posts like… "Why You Should Hire a Professional Pet Sitter.” No one reads those! 👇 What if we told you that strategic blogging isn't about random pet tips but about creating specific content that...

In this value-packed episode, Pet Marketing Unleashed is thrilled to welcome Collin from Pet Sitter Confessional as our special guest. After transitioning from scientists to pet business owners, Collin and his wife...

Have you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘bad for SEO?’ or ‘doesn’t have the functionality you need?’ What if I...

Remember when you started your pet business dreaming of freedom and flexibility? Yet somehow you ended up working longer hours than ever before. If you're feeling trapped in the day-to-day operations of your business...

Ever googled "SEO tips" only to feel overwhelmed by technical jargon and endless to-do lists? You're not alone! While most of us know SEO is important for business, figuring out where to start can feel like solving a...

Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one...

Are you stuck in the cycle of posting, engaging, and trying to keep up with social media trends, but not seeing results? We feel ya!! Here’s the reality: Less than 3% of your followers are even seeing your Instagram...

Think branding is just about a logo? 👀 Think again. Your brand is more than colors and fonts—it’s the heart and soul of your pet business. It’s what helps you stand out in a sea of other dog walkers, pet sitters, and...

The new year is the perfect time to refresh your pet business website! Whether you're setting new goals or just looking for a fresh start, a quick website update can work wonders to boost business and build momentum. In...