7 Secrets to Explode Your Profits with Upselling

Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beauty, CPG, and supplement industries, they break down how to effectively implement pre-purchase, mid-purchase, and post-purchase upsells—including bundling, subscribe-and-save options, thank-you page offers, and value-driven incentives—without disrupting the customer journey. You'll learn how brands like Amazon, Apple, and Dollar Shave Club use upsells to increase profits by 35% or more, and how to apply these same tactics to your business in time for Q4. Whether you're an e-commerce operator, digital marketer, or service provider, this episode is your upsell playbook for adding more value, converting smarter, and scaling revenue fast—all without selling “a bunch of crap. Chapters: 00:00:00 - Welcome to Perpetual Traffic: Let’s Talk Profit 00:00:26 - What Is nAOV and Why It Changes Everything 00:01:47 - Q4 is Coming—Are Your Nets Fixed? 00:04:45 - Unlock More Revenue with Strategic Upsells 00:04:55 - The Cross-Sell vs. Upsell Showdown 00:06:17 - Real Upsell Examples That Actually Work 00:15:38 - Why Subscription Upsells Are Profit Goldmines 00:19:51 - Incentives That Get Customers to Say “Yes!” 00:21:22 - Beauty Brand Deep Dive: Mascara That Converts 00:22:14 - What Makes a Great Cross-Sell Strategy? 00:22:56 - Bundles That Boost AOV Instantly 00:23:42 - High-Impact Upsell Techniques You Can Steal 00:24:47 - Overcoming Common Upsell Roadblocks 00:26:06 - Inside Tier 11’s Client Wins 00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here’s How 00:34:22 - The Art of Post-Purchase Upselling 00:38:30 - Final Takeaways to Maximize Your Profit LINKS AND RESOURCES: Marketing Performance Indicators Checklist New Customer Acquisition Cost Calculator Get Your nCAC Calculator Now Tier 11 DataSuite 5 Forces Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on