/Outsmart the Hustle

Outsmart the Hustle

Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.

Acerca de

Episodios

English

Idioma

Suscriptores

Reproducciones

Episodios25

Invertir orden de reproducción

#041 How Systems Give You Freedom—Not More Work (ft. Wendy Kidd)

Dec 9, 2025·—

—

If you’ve ever felt like systems are suffocating or “too corporate,” this episode is about to flip that belief on its head. I sat down with Wendy Kidd, founder of Boss Level Engaged and The Nonprofit Nook, to talk about...

#040 Why I Pivoted the Workshop (And What It Means for You)

Nov 25, 2025·—

—

Today’s episode is a little behind-the-scenes moment about the Booked by Strategy Workshop. I’m sharing why the dates shifted, why the styled shoot is no longer part of the experience, and how these changes actually...

#039 When Good People Give Bad Advice

Nov 4, 2025·—

—

When people you respect tell you to quit your business dreams, what do you do? Short answer: you keep going. But not blindly! Definitely in discernment and discipline. In this episode, I'm breaking down what to do in...

#038 What We’ve Learned from Saying Yes (ft. Jai Long)

Sep 16, 2025·—

—

Ever wondered what it really takes to build a thriving creative business that lasts? On this episode of Outsmart the Hustle, I sit down with Jai Long, creative business coach, award-winning photographer, and host of the...

#037 Don’t Die Without This Folder (ft. Julie Fried)

Sep 9, 2025·—

—

Ever thought about making a “Death Folder”? No? Well, maybe you should. On this episode of Outsmart the Hustle, I sit down with Julie Fried, founder of the Death Folder and co-founder of Dallas Girl Friday, to talk...

#036 Burnout, Boundaries, and Building a Life You Love (ft. Laylee Emadi)

Sep 2, 2025·—

—

If you’ve ever felt the weight of burnout as a creative entrepreneur, you are not alone. In this episode of Outsmart the Hustle, I’m joined by Laylee Emadi — educator, podcaster, and founder of The Creative Educator...

#035 How to Get Booked Through ChatGPT

Aug 26, 2025·—

—

What if your next client found you in ChatGPT instead of Google? In this episode of Outsmart the Hustle, I share the wild story of how a client searched “Dallas videographer” in ChatGPT and booked me the very same day...

#034 Fire Yourself from Editing (ft. Serge Baidin)

Aug 12, 2025·—

—

Editing burnout is real—and it might be the one thing standing between you and the business you actually want. In this episode of Outsmart the Hustle, Hannah McGinty chats with Serge Baidin, founder of...

#033 Success ≠ Survival (ft. Ray Myers)

Aug 5, 2025·—

—

Entrepreneurship is all about solving problems—but what happens when you’ve built nine businesses, experienced both success and failure, and learned the hard lessons along the way? In this episode of Outsmart the...

#032 Why Your Posts Aren't Converting - Even if They're Getting Likes

Jul 29, 2025·—

—

Likes don’t pay the bills—and they don’t always mean your content is working.In this episode of Outsmart the Hustle, Hannah McGinty breaks down why posts that rack up likes but bring in zero inquiries aren’t moving your...

#031 Stop Writing for Everyone

Jul 22, 2025·—

—

If your content isn’t clicking, it’s probably because you’re writing for everyone. In this direct and powerful episode of Outsmart the Hustle, Hannah McGinty delivers a dose of tough love about why broad, beige...

#030 You Don't Need to Go Viral - You Need to Be Remembered

Jul 15, 2025·—

—

You don’t need to go viral—you need to be remembered. In this episode of Outsmart the Hustle, Hannah McGinty unpacks why chasing numbers won’t build the kind of brand that sticks. She shares her personal shift from...

#029 How I Attract Clients Without Posting Every Day

Jul 8, 2025·—

—

You don’t have to post every day to stay booked—and that’s the truth. In this episode of Outsmart the Hustle, Hannah McGinty breaks down the myth that constant visibility is the only path to success. She shares the...

#028 No One is Buying Because You're Playing It Safe

Jul 1, 2025·—

—

Feeling unseen doesn’t mean you’re failing—it means you’re growing beneath the surface. In this episode, Hannah McGinty shares a refreshing mindset shift for showing up when it feels like no one is watching. She opens...

#027 Marketing With Confidence When You Feel Invisible

Jun 24, 2025·—

—

Feeling invisible in your business? You’re not alone—and it doesn’t mean you're failing. In this short and encouraging episode, Hannah McGinty shares a refreshing mindset shift for showing up when it feels like no one...

#026 Why More Marketing Won't Fix a Broken Message

Jun 17, 2025·—

—

Ever feel like you're doing all the marketing and still not getting results? In this episode, Hannah dives into one of the biggest reasons why your marketing might not be working: your message isn’t clear. She shares...

#025 I Shot a Wedding in Portugal, Now What?

Jun 10, 2025·—

—

Ever wondered what it’s actually like to film a destination wedding? In this episode, Hannah McGinty shares the real behind-the-scenes of shooting her first international wedding in Portugal. From what gear she packed...

#024 Are Destination Weddings the Goal?

May 20, 2025·—

—

Are destination weddings the pinnacle of success? In this episode, filmmaker and creative entrepreneur Hannah McGinty pulls back the curtain on what it really takes to land and sustain destination wedding gigs. As she...

#023 You Said What Just Dropped!?

May 14, 2025·—

—

Grab your spot for the workshop before it's gone: Follow our speaker lineup! @jailong.co @justinportermedia @laylee_emadi @jac.kalaher @memoir.film @entrepreneurialoperatingsystem Connect With Us: Follow...

#022 Content Marketing Strategy to Attract Your Ideal Wedding Clients (ft. Jese Gary)

May 6, 2025·—

—

If you're a wedding videographer trying to stand out in a crowded market, content marketing rooted in storytelling is your superpower. In this episode, Jese Gary sits down with filmmaker and creative entrepreneur Hannah...

#021 The Ultimate Social Media Sales Hack

Apr 29, 2025·—

—

What does it really take to grab attention and create real engagement on social media? In this episode, we dive into how to make your audience problem-aware —the first step to turning casual followers into loyal...

#020 Build A Team! Get the Right People in the Right Seats (ft. Ray Myers)

Apr 22, 2025·—

—

What does it really mean to hire the right person—and how do you know they’re in the right seat? In this episode, Hannah sits down with seasoned entrepreneur and business coach Ray Myers to break down one of the most...

#019 Do Your Clients Have Confidence In You?

Apr 8, 2025·—

—

Learn how to boost buyer confidence and close more sales by focusing on the four key drivers that make clients say “yes.” In this episode, Hannah shares her biggest takeaway from the Creative Educator Conference—how...

#018 Enjoy the Journey

Mar 18, 2025·—

—

Dreaming of becoming a destination wedding videographer? In this episode of Outsmart the Hustle, host Hannah McGinty shares her journey from aspiring filmmaker to shooting weddings around the world. Recorded from Utah...

#017 Backups on Backups

Mar 11, 2025·—

—

Filmmaking disasters are inevitable—but how you handle them makes all the difference. In this episode from the Memoir Mastery Workshop in Washington, DC, host Hannah McGinty shares real-world experiences and expert...