OnBD with ALF

OnBD with ALF

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Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising. 

 

Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.

 

If you want to do business with the UK’s leading brands, request an ALF Insight demo.


Hosted on Acast. See acast.com/privacy for more information.

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The BD100: Insights and Tips from the co-founders, Rich McHardy and Jody Osman

The BD100: Insights and Tips from the co-founders, Rich McHardy and Jody Osman

Dec 10, 2025·

In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting...

People-Powered Marketing with Katie Street

People-Powered Marketing with Katie Street

Nov 5, 2025·

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.' Katie shares her journey from falling...

Unlocking Media Sales Success with Debra Sharron

Unlocking Media Sales Success with Debra Sharron

Oct 8, 2025·

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training. They discuss Debra’s journey into media sales...

Mastering Sales and Business Development with Nick Adams, CEO of Sense

Mastering Sales and Business Development with Nick Adams, CEO of Sense

Sep 10, 2025·

In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector. Nick shares insights from his extensive career, discussing the...

Unlocking Sales Success with Industry Legend Steve Cox

Unlocking Sales Success with Industry Legend Steve Cox

Aug 13, 2025·

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and...

The Power of the Silver Pound - Insights from Boom Radio’s Sales Director, Dawn Le Men

The Power of the Silver Pound - Insights from Boom Radio’s Sales Director, Dawn Le Men

Jul 17, 2025·

General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength...

Building Community: The Success of Agency Hackers

Building Community: The Success of Agency Hackers

Jun 4, 2025·

Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers. Ian shares his journey from journalism to building a thriving membership community for independent...

Unlocking Agency Growth with Laura Vipond from Ogilvy

Unlocking Agency Growth with Laura Vipond from Ogilvy

May 7, 2025·

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy. They discuss Laura's career journey, the importance of new business culture, and the...

Adapting to Change with The Standard’s Steve Cording

Adapting to Change with The Standard’s Steve Cording

Apr 9, 2025·

Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London. Steve shares his journey from...

What makes a ‘GOOD’ Business Developer ‘GREAT’?

What makes a ‘GOOD’ Business Developer ‘GREAT’?

Mar 5, 2025·

In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of...

OnBD with ALF - New series coming soon!

OnBD with ALF - New series coming soon!

Mar 5, 2025·

Welcome to ALF Insight’s brand-new series focusing on everything you wanted to know about business development. Hosted on Acast. See acast.com/privacy for more information.

Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

Jan 15, 2025·

Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the...

We're all going on a TUI Holiday -  Global Brand Director Toby Horry talks to Rory

We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

Dec 11, 2024·

Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's...

Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial

Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial

Oct 9, 2024·

In this episode, Rory interviews Ruth Snowdon-Gough, CMO of Hain Celestial, a company known for its ‘dawn to dusk’ portfolio of brands including Sun Pat, Covent Garden Soup, Linda McCartney Foods and Ella's Kitchen. The...

Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing

Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing

Sep 11, 2024·

In this episode of 'On Brand with ALF and Rory Sutherland,' host Rory Sutherland, Vice-Chairman of Ogilvy UK, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe. The discussion covers a range...

Jordan Brompton, co-founder of myenergi isn't just zappi!

Jordan Brompton, co-founder of myenergi isn't just zappi!

Aug 7, 2024·

Rory says Jordan Brompton is the best advert for not going to university. He reckons she's had a free MBA! Jordan started working life on a market stall and has worked in restaurants and bars but when she had a chat...

Going for Gold with NatWest CMO Margaret Jobling

Going for Gold with NatWest CMO Margaret Jobling

Jul 24, 2024·

In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's...

AO - let's go - with John Roberts founder of Appliances Online

AO - let's go - with John Roberts founder of Appliances Online

Jun 12, 2024·

John Roberts started Appliances Online for a £1 bet in the pub on Christmas Eve 1999 with his mate. Today it's known as AO.com and it's a huge success in the provision of white goods and now tv and entertainment, smart...

Morrisons' Rachel Eyre talks shop with Rory

Morrisons' Rachel Eyre talks shop with Rory

May 8, 2024·

Rachel Eyre is Chief Customer and Marketing Officer at Morrisons, a heritage business in the UK, celebrating 125 years in 2024. Rachel explains how the Market Street proposition in Morrisons with its fresh, British...

EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand

EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand

Apr 10, 2024·

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been...

Greg Jackson of Octopus Energy in powerful conversation with Rory

Greg Jackson of Octopus Energy in powerful conversation with Rory

Mar 13, 2024·

Having read Economics at Cambridge, ex-Procter & Gamble marketer, Greg Jackson, explains the success behind Octopus, recently certified as a Which? Recommended energy provider for the 7th year in a row. Innovative...

Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & data

Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & data

Feb 15, 2024·

Simon Peel has worked for, among others, MediaCom, Mindshare, 20th Century Fox and Adidas. Now he's Vice President of Global Marketing for the healthcare brand Haleon born out of GSK, Novartis and Pfizer. In our Top Two...

air up®  Co-Founder Lena Jüngst leads Rory by the nose - to the water!

air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water!

Jan 10, 2024·

Lena Jüngst explored product development at University in Germany and turned a bachelor thesis into a product - air up® - non-flavoured water that tastes flavoured. Lena explains how it works to convert Rory and reveals...

NBCUniversal's Yusuf Chuku talks content with Rory

NBCUniversal's Yusuf Chuku talks content with Rory

Dec 13, 2023·

Yusuf Chuku is Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal. The guys explore how clients can best tap into the content-audience relationship and discuss partnerships, storytelling...

Putting the partnerships into John Lewis  - Charlotte Lock

Putting the partnerships into John Lewis - Charlotte Lock

Nov 15, 2023·

Charlotte Lock has had an illustrious career embracing the BBC, Tesco, Co-op, Asda, McCann and now the John Lewis Partnership where her experience in behavioural economics and partnerships is helping to develop the...

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