Next in Media

This week I had the chance to sit down with two fascinating guests who are at the forefront of bridging the worlds of digital performance marketing and traditional television advertising. Nick Fairbairn, VP of Growth...

I had the incredible opportunity to bring together some of the brightest minds in the creator economy for an evening of candid conversation about where this industry is headed. From ad tech innovations to creator...

I sat down with Tusar Barik, the SVP of Marketing at the New York Times, who's just past his first year in this newly created role. We explored how the Times has transformed from a traditional newspaper into a...

This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form “micro-dramas”—already...

Why Brands Should Stop Avoiding News with Jack Marshall Brands have long shied away from advertising in news, fearing controversy or association with “negative” stories; but that hesitation is costing them results. This...

In this special episode recorded live at Amazon UnBox in Nashville, I sit down with Charlotte Maines, Head of Device Advertising for Fire TV at Amazon. We dive into the massive reach of Fire TV—over 300 million devices...

This week on Next in Media, I sat down with Nielsen CEO Karthik Rao to get an inside look at the company’s transformation in a fast-evolving media landscape. From the explosive rise of YouTube on connected TVs to...

Robert Wheeler — longtime communications leader at WarnerMedia, AT&T/Xandr, and GroupM — shares why he left the corporate world to build At the Moment Media (ATM), a people-first, video-led publication spotlighting...

Google Ads just turned 25, and it’s entering a new era—one driven by AI, conversations, and context. In this episode, Dan Taylor, VP of Global Ads at Google, joins Mike Shields to unpack how the search giant is...

In this episode of Next in Media, Mike Shields speaks with Peter Hamilton, Head of Ad Innovation at Roku, about the rapid evolution of connected TV (CTV) advertising and how Roku is bridging the gap between big-brand...

In this episode of Next in Media, Mike Shields sits down with Jordan Matter, the YouTuber, photographer, and entrepreneur behind one of the most surprising creator success stories of the year. What started as a simple...

In this episode of Next in Media, Mike Shields sits down with Janina Lundy, EVP and Head of Marketing & Brand Partnerships at Hartbeat, the production company founded by comedian and actor Kevin Hart. Heartbeat has...

In this episode of Next in Media, Mike Shields sits down with Michael Komasinski, CEO of Criteo, to unpack how one of ad tech’s best-known companies has reinvented itself for a privacy-first world. Once synonymous with...

Next in Media talked to Michael Wayne, co-founder and CEO of Kin, about his nearly 20-year journey building a media company alongside YouTube's evolution. Wayne shared how his company navigated multiple business model...

Next in Media talked to Selina Sykes, Global Marketing Transformation Leader for Beauty and Wellbeing at Unilever, about the company's ambitious goal to allocate half of its media budget to creators. The conversation...

Next in Media talked to Dhar Mann, Creator and founder of Dhar Mann Studios, and Sean Atkins, CEO of Dhar Mann Studios, about building one of YouTube's most successful scripted content operations. They discussed...

🔖Chapters: [00:01:12] - Kelly's Background: From Soccer to Ad Tech [00:03:22] - Making the Move from Meta to Amazon [00:04:44] - Amazon DSP's Evolution from Single to Multi-Purpose [00:06:10] - Adapting to the...

🔖Chapters: 00:00 - Introduction and DAZN Overview 01:12 - DAZN's Global Sports Streaming Scale 03:58 - Creating the FIFA Club World Cup Tournament 07:43 - Managing Complex Global Live Streaming 14:26 - The State of...

Next in Media spoke with Drew Muller, VP and General Manager of House of Highlights, about how the Warner Discovery-owned property is looking to bridge sports fandom with top creators' content via the Creator League...

Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also...

Next in Media spoke with Marketecture CEO Ari Paparo, author of the new book "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" about how Google was able to build a monopoly on programmatic...

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing...

This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect. Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a division of Publicis...

In this episode of Next in Media, Mike Shields interviews Dani Mariano, CEO of Razorfish, about their research into Gen Alpha, highlighting this generation's unique media consumption habits, brand maturity, and...

Grace Kao, CMO of Snap, discusses Snapchat's unique position as a platform focused on authentic connection and creativity, highlighting its diverse audience (consumers, B2B, developers) and innovative features like...