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Jackson Weaver
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Media Insultant

Media Insultant

Jackson Weaver

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MEDIACO IS TRIPPING UP AGAIN…OR JUST DON’T KNOW HOW THIS WORKS? VALIDATION OF MY UPPER FUNNEL SALE MODEL FOR RADIO - I PROMISE i WON’T SAY I TOLD YOU SO… CONNOISSEURS RECENT SUCKING UP ALPHA MEDIA GOT US THINKING ABOUT HOW ALPHA EVEN GOT THERE… Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent o...
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Media Insultant - 12.10.25 - More on getting radio out of the data ditch. Even we have a comment on the Netflix acauistion. And Mediaco seems confused. Or clueless.

Media Insultant - 12.10.25 - More on getting radio out of the data ditch. Even we have a comment on the Netflix acauistion. And Mediaco seems confused. Or clueless.

Dec 10, 2025·—

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MEDIACO IS TRIPPING UP AGAIN…OR JUST DON’T KNOW HOW THIS WORKS? VALIDATION OF MY UPPER FUNNEL SALE MODEL FOR RADIO - I PROMISE i WON’T SAY I TOLD YOU SO… CONNOISSEURS RECENT SUCKING UP ALPHA MEDIA GOT US THINKING ABOUT...

Media Insultant - 12.3.25 - Is the TV M&A activity in jeoprardy? Trump makes useless threats. And iHeart is guaranteeing us a human experience.

Media Insultant - 12.3.25 - Is the TV M&A activity in jeoprardy? Trump makes useless threats. And iHeart is guaranteeing us a human experience.

Dec 3, 2025·—

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TRUMP IS CONFUSED ABOUT LICENSES FOR TV NETWORKS… TWO BIG TELEVISION M&A DEALS ARE IN SOME JEOPARDY… IHEART ISSUES A WEIRD AI GUARANTEE. Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels...

Media Insultant - 11.26.25 The collapse of radio values? Bonneville starts a sports net that makes no sense. And Jackson rants about radio data!

Media Insultant - 11.26.25 The collapse of radio values? Bonneville starts a sports net that makes no sense. And Jackson rants about radio data!

Nov 26, 2025·—

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THE WIZARD OF WESTPORT IS MAKING RADIO INTERESTING AGAIN! WE THINK RADIO IS FIGHTING THE WRONG BATTLE! BONNEVILLE STARTS A REGIONAL SPORTS RADIO NETWORK…AH…AND THE REASON FOR THAT???? Media Insultant is produced each...

Media Insultant - 11.19.25 - AI is helping how? Now everyone can sell everything in media! And how was FORECAST?

Media Insultant - 11.19.25 - AI is helping how? Now everyone can sell everything in media! And how was FORECAST?

Nov 19, 2025·—

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EVERYONE IS SELLING EVERYTHING AI HELPS RADIO HOW? WE MISSED FORECAST - BUT STILL HAVE AN OPINION. Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes...

Media Insultant - 11.5.25 - iHeart SFO shuffled? Cumulus stumbles, again. And Is Amazon about to re-order local media sales?

Media Insultant - 11.5.25 - iHeart SFO shuffled? Cumulus stumbles, again. And Is Amazon about to re-order local media sales?

Nov 5, 2025·—

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IS LOCAL MEDIA JUST ONE AMAZON CLICK AWAY FROM OBLIVION? (3:40) iHEART SFO - KEITH STARTED PULLING THE STRING AND INTERESTING THINGS KEEP POPPING OUT….(15:17) CUMULUS CONTINUES THE SLIDE…AND YA GOTTA WONDER WHEN WILL IT...

Media Insultant 10.29.25 - EMF might be the most successful radio group in the oountry! No one seems to give a damn about digital media waste! And the FDA could chop $7 billion out of TV revenue! Now that's a problem!

Media Insultant 10.29.25 - EMF might be the most successful radio group in the oountry! No one seems to give a damn about digital media waste! And the FDA could chop $7 billion out of TV revenue! Now that's a problem!

Oct 29, 2025·—

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NO ONE SEEMS TO GIVE A SHIT ABOUT WASTE - THE MONEY JUST KEEPS FLOWING (8:10) FDA RATTLES WITH A POTENTIAL BAN ON TV AND RADIO ADS. (13:12) EMF UNFOLDS FINANCIALS - KICK BUTT (4:15) Media Insultant is produced each...

Media Insultant 10.22.25 - Is the one day sale a gimmick at Connoiseur stations? Cumulus comes out fighting! Saga makes a good move IOHO!

Media Insultant 10.22.25 - Is the one day sale a gimmick at Connoiseur stations? Cumulus comes out fighting! Saga makes a good move IOHO!

Oct 22, 2025·—

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WHO’S GOING TO BLINK FIRST? CUMULUS TAKES ON NIELSEN IN WHAT SOME CALL A GAME OF CHICKEN! (7:55) CONNOISEUR HAS A DEAL FOR YOU! (2:09) WE GIVE SAGA COMMUNICATIONS A SOLID FIST BUMP ON THEIR MOVES THIS WEEK… (18:48) IF...

Media Insultant - 10.15.25 - Both Saga and The Wizard say go big or go home. More layoffs of good people. FCC Commissioner Carr floats a dumb idea...IOHO.

Media Insultant - 10.15.25 - Both Saga and The Wizard say go big or go home. More layoffs of good people. FCC Commissioner Carr floats a dumb idea...IOHO.

Oct 15, 2025·—

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GO BIG OR GO HOME. THAT’S WHAT SAGA IS SAYING!(17:45) MORE LAYOFFS - AH…NO FURTHER COMMENT (7:10) A SURPRISING DEAL THE WIZARD OF WESTPORT STRIKES A BIG ONE (1:20) FCC COMMISSIONER CARR HAS A DEAL FOR YOU!…(20:04) Media...

Media Insultant 10.8.25 - Net's VS Affiliates. Does it get better or worse? No deals in radio M&A. Is that going to last? Is Salem going to make it?

Media Insultant 10.8.25 - Net's VS Affiliates. Does it get better or worse? No deals in radio M&A. Is that going to last? Is Salem going to make it?

Oct 8, 2025·—

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IT’S ALWAYS BEEN THERE BUT THE KIMMEL DEBACLE PUTS FURTHER STRAIN ON THE NETWORK STATION RELATIONSHIPS…(1:25) RADIO M&A IS …TO PUT IT MILDLY, VERY QUIET. IS THIS THE QUIET BEFORE THE STORM>?? (15:17) RADIO GROUP SALEM...

Media Insultant - 10.1.25 - STOP with new business! A remarkable NEW budgeting process for your station!

Media Insultant - 10.1.25 - STOP with new business! A remarkable NEW budgeting process for your station!

Oct 1, 2025·—

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This is a SPECIAL EDITION of Media Insultant. WIth budgeting season here we asked Gerry Tabio and Sally Beamer of Creative Resources Group to give us some guidance on budgeting in these challenging times. And they...

Media Insultant - 9.24.25 - Not another Kimmel comment?! No ratings? Dan Patrick doesn't care. And the auto budgets are fading fast.

Media Insultant - 9.24.25 - Not another Kimmel comment?! No ratings? Dan Patrick doesn't care. And the auto budgets are fading fast.

Sep 24, 2025·—

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WE APPOLOGIZE…BUT ONE FINAL WORD ON THE JIMMY KIMMEL DEBACLE (2:30) DAN PATRICK HAS THE GUTS TO SAY WHAT NO ONE ELSE WILL…(12:20) NO WONDER YOUR CAR DEALERSHIP BUDGETS ARE SMALLER OR GONE (19:44) Welcome to the only...

Media Insultant - 9.17.25 - An unbelievable merger? The NFL is sitting solid with CBS. And HANK is rocking in at least ONE major market.

Media Insultant - 9.17.25 - An unbelievable merger? The NFL is sitting solid with CBS. And HANK is rocking in at least ONE major market.

Sep 16, 2025·—

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AUDACY/iHEART MERGER? WHEN PIGS FLY? MAYBE NOT…(3:01) WILL THE NFL RENEG ON IT’S DEAL WITH CBS?? (10:26) IN AT LEAST ONE MAJOR MARKET - THE HANK IS THE MAN! (15:50) Welcome to the only podcast/video blog that talks...

Media Insultant - 9.3.25 - We argue Saga's digital strategy. Where is the annual top 10 billing radio station report? I't's overdue. And we aren't the smartest guys in the room anymore!!

Media Insultant - 9.3.25 - We argue Saga's digital strategy. Where is the annual top 10 billing radio station report? I't's overdue. And we aren't the smartest guys in the room anymore!!

Sep 3, 2025·—

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JUST WHEN WE THINK WE’RE THE SMARTEST GUYS IN THE ROOM…(14:45) BIA TOP 10 BILLING RADIO STATION REPORT IS MISSING IN ACTION! (18:32) WHAT OPTIONS EXIST FOR SAGA? (3:31) WELCOME TO our podcast focused on radio TV and...

Media Insultant - 8.27.25 - Beasley sale could trigger whole new radio M&A scene. Will radio stop paying streaming copyright fees? And why did TEGNA leave money on the table? Or did they?

Media Insultant - 8.27.25 - Beasley sale could trigger whole new radio M&A scene. Will radio stop paying streaming copyright fees? And why did TEGNA leave money on the table? Or did they?

Aug 27, 2025·—

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CAROLYN BEASLEY KEEPS BAILING…BUT THE WATER IS RISING (3:05) EVERYONE IS ASKING…WELL WE ARE - WHY IS TEGNA LEAVING $1.8B ON THE CUTTING ROOM FLOOR…? (12:40) SOUND EXCHANGE CAN ASK…BUT CAN NO LONGER SUE FOR UNPAID...

Media Insultant - Special Edition - AI will cheat you out of budget consideration and what you can do about it.

Media Insultant - Special Edition - AI will cheat you out of budget consideration and what you can do about it.

Aug 20, 2025·—

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Our ad agency guru, Ed Steenman of Steenman & Associates joins us for a SPECIAL EDITION of Media Insultant. Ed compares his media buying strategy with an AI buy with Chat GPT. The results may surprise you. He also talks...

Media Insultant - 8.13.25 - TV M&A surges. ESPN deal in jeopardy politically? And Apple makes a grab for F1 coverage when ESPN drops out.

Media Insultant - 8.13.25 - TV M&A surges. ESPN deal in jeopardy politically? And Apple makes a grab for F1 coverage when ESPN drops out.

Aug 13, 2025·—

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APPLE MAY PICK UP F1 - BUT WHY DID ESPN BOW OUT? (4:30) ESPN STUNS WITH NEW NFL DEAL - BUT WILL TRUMP TAKE HIS POUND OF FLESH…? (9:08) TV GROUPS ARE ON A BUYING BINGE - WHAT DO THE TV GROUPS KNOW THAT WE DON’T? (13:51)...

Media Insultant - 8.6.25 - Is 13 seconds of porn worth $222,000? Will AI exclude radio & TV from marketing budgets? And iHeart has new leadership.

Media Insultant - 8.6.25 - Is 13 seconds of porn worth $222,000? Will AI exclude radio & TV from marketing budgets? And iHeart has new leadership.

Aug 6, 2025·—

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IS AI A DOOM MACHINE FOR RADIO & TV BUDGETS? PERSONNEL UPDATE WITH KEITH TEGNA PAYS FOR DIRTY VIDEO - BUT IT HARDLY SEEMS FAIR. WELCOME TO our podcast focused on radio TV and OCCASIONALLY digital. Hosted by Jackson Dell...

Media Insultant 7.16.25 - Salvation for local TV news? Blurring the lines between video and radio. And some TV stations are saying, we don't need a network!

Media Insultant 7.16.25 - Salvation for local TV news? Blurring the lines between video and radio. And some TV stations are saying, we don't need a network!

Jul 16, 2025·—

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THE LOCAL PROMISES A FUTURE FOR LOCAL TV NEWS. (0:20) VIDEO MAY NOT HAVE KILLED THE RADIO STAR...BUT INSTEAD, JOINED HANDS WITH RADIO. (10:35) WHY ARE MAJOR BIG MARKET TV STATIONS LOSING THEIR NEWORK AFFILIATIONS?...

Media Insultant - 7.9.25 - Radio geeks - REEL RADIO is back! Fox likes multiple market managers. Paul Harvey's estate sues Paramount Pictures and regardless of what the NAB says, AM stations are shutting down.

Media Insultant - 7.9.25 - Radio geeks - REEL RADIO is back! Fox likes multiple market managers. Paul Harvey's estate sues Paramount Pictures and regardless of what the NAB says, AM stations are shutting down.

Jul 9, 2025·—

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TOWNSQUARE WALKS AWAY…AGAIN…(10:44) FOX TELEVISION DUPLICATES WHAT RADIO HAS BEEN DOING…(4:50) PAUL HARVEY - FROM HIS GRAVE - THE REST OF THE STORY.(10:33) REEL RADIO FOR GEEKS IS BACK! (17:34) WELCOME TO our podcast...

Media Insultant - 6.25.25 A tribute to Dennis Holt. TEGNA moves local news to OTT and Apple Plus may soon take advertising. Just what we need!

Media Insultant - 6.25.25 A tribute to Dennis Holt. TEGNA moves local news to OTT and Apple Plus may soon take advertising. Just what we need!

Jun 25, 2025·—

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IS ADVERTISING GOING TO FOLLOW THE BOUNCING APPLE PLUS…(18:20) WE TAKE OUT HATS OFF IN DEEP RESPECT FOR WESTERN MEDIA iNTERNATIONALS DENNIS HOLT. (9:35) TEGNA MAKES A BOLD MOVE WHICH IS BOUND TO PISS OFF THEIR NETWORKS...

Media Insultant - 6.18.25 The radio story about Fun, Fun, Fun. Public broadcast at crossroads. The pending death of Blue Links. iHeart in the south of France? And BFofA fund raiser!

Media Insultant - 6.18.25 The radio story about Fun, Fun, Fun. Public broadcast at crossroads. The pending death of Blue Links. iHeart in the south of France? And BFofA fund raiser!

Jun 18, 2025·—

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NPR AND PBS - IS THEIR HAIR REALLY ON FIRE…. ARE THEY ON THE ROPES OR IS THIS ALL SMOKE AND MIRRORS…? (10:50) SOME THINK THAT SEARCH IS HAVING AN EXISTENTIAL MOMENT….AND MAYBE SO! BLUE LINKS (16:24) IHEART SHOWS UP THE...

Media Insultant - 6.11.25 - Emmis in New York. Cox leaving their roots. Meta is all in on AI for your next commercial campaign. CBS TV problems continue.

Media Insultant - 6.11.25 - Emmis in New York. Cox leaving their roots. Meta is all in on AI for your next commercial campaign. CBS TV problems continue.

Jun 11, 2025·—

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BOYS WILL BE BOYS…THAT MAY BE TRUE BUT IT COSTS CBS MILLIONS. (2:55) META SAYS, WE DON’T NEED NO STINKING CREATIVES! (13:07) COX FURTHER RETREATS FROM IT’S ROOTS AS A MEDIA POWERHOUSE (17:50) OW IS THE SINGLE EMMIS...

Media Insultant - 6.4.25 - Cox takes a late train out of Tulsa. Byron Allen puts stations on the block. And Jeff Warshaw is pissed!

Media Insultant - 6.4.25 - Cox takes a late train out of Tulsa. Byron Allen puts stations on the block. And Jeff Warshaw is pissed!

Jun 4, 2025·—

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TULSA IS AN OIL TOWN THAT MORE THAN 200 SONGS HAVE BEEN WRITTEN ABOUT…BUT THAT’S NOT ENOUGH FOR COX TO STAY IN TOWN…(12:31) THE DEBT BOOGIE MAN HAS COME CALLING ON BYRON ALLEN…HE’S NOT BUYING PARAMOUNT OR ABC…HE’S...

Media Insultant - 5.28.25 - Delilah gives her heart, but it's not enough. We look at the new Alpha merger deal. AI Ashley goes to weekends and Wendy McMahan jumps ship at CBS.

Media Insultant - 5.28.25 - Delilah gives her heart, but it's not enough. We look at the new Alpha merger deal. AI Ashley goes to weekends and Wendy McMahan jumps ship at CBS.

May 28, 2025·—

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KDUN IS HANDED BACK TO THE FCC (3:07) WHOOPS. OUR MEMORIES ARE OVERLOADED AND WE HAVE A MISTAKE TO CORRECT… (5:27) THE DEAL BEHIND THE DEAL OF THE YEAR. (6:57). AI ASHLEY HAS BEEN RIFFED! (11:50) AND WITH POLITICAL...

Media Insultant - 5.14.24 - We bring in Ed Steenman to discuss how media sales people can thrive in the choas that is the car business today.

Media Insultant - 5.14.24 - We bring in Ed Steenman to discuss how media sales people can thrive in the choas that is the car business today.

May 15, 2025·—

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We break format today...bringing in our Auto Insultant, Mr. Ed Steenman. Ed owns an ad agency, Steenman & Associates, in Seattle handling Tier 2 and Tier 3 auto clients. With the chaos around tariffs impacting the...

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