/Marketing Vanguard

Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

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Hosted on Acast. See acast.com/privacy for more information.

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What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret

Dec 18, 2025·—

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In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today. Listen in for...

Therabody’s CMO on Why Every Brand MUST Have a Differentiating Asset

Dec 16, 2025·—

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In the latest episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through...

Building the Most Agile, Adaptable and Resilient Marketing Team: The Jennie Weber Way

Dec 4, 2025·—

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In this episode of Marketing Vanguard, we sit down with Jennie Weber, Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear approach it takes to build a legacy brand to the critical...

Marketing as a Profit Center featuring Llibert Argerich

Nov 25, 2025·—

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Llibert Argerich, Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit driver. Tune in to explore...

How Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria

Nov 20, 2025·—

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Kristen Lauria, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transformation. From her unique journey from...

How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair

Nov 13, 2025·—

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Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in...

Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand

Nov 5, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential...

Thinking Human: Doug Zarkin on the Real Equation Behind Brand Value

Oct 30, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of "Moving Your Brand Out of the Friend Zone." In this compelling conversation...

How Feast & Fettle's Alon Rivel is Building a Regional Food Empire

Oct 27, 2025·—

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Alon Rivel, CMO of Feast & Fettle, discusses the Northeast meal delivery company's contrarian approach to growth with Marketing Vanguard’s host Jenny Rooney. With his unconventional background spanning TV media buying...

Transforming Heritage Retail Brands from JCPenney to Brooks Brothers with Marisa Thalberg

Oct 16, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marisa Thalberg, Chief Customer and Marketing Officer at Catalyst Brands, in a candid conversation about leadership...

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz

Oct 9, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta, about his newly released book " Click Here: The Art and...

Building Authentic Marketing in Baby Tech with Elizabeth Teran of Owlet

Oct 6, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Elizabeth Teran, Chief Parent Officer at Owlet. In this compelling conversation, Elizabeth shares how she's transforming...

From Heritage to Innovation: Building a Global Energy Brand with Francis Perrin, Chief Brand and Sustainability Officer of Rehlko

Sep 26, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, Chief Brand and Sustainability Officer at Rehlko, about brand transformation and B2B marketing innovation...

Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members

Sep 18, 2025·—

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Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang, President of eos Products, and Vineet...

Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom

Sep 4, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B...

ADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. Marketers

Aug 21, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand...

The Future of Play in a Digital World: Insights from Jason Bunge, CMO of Hasbro

Aug 8, 2025·—

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"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole." Welcome to this episode of the Marketing Vanguard podcast...

Community Intelligence and the Future of Reddit Marketing: Insights from Roxy Young, CMO of Reddit

Jul 28, 2025·—

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What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy? In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young, CMO of...

Innovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing

Jul 21, 2025·—

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Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category...

AI as Your Creative Detective: Emily Ketchen on Leading Marketing in the Intelligence Era

Jul 17, 2025·—

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What if you could transform your organization’s approach to AI while building a global brand? In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices...

How Hilton Democratized Creativity Through AI—Breaking Down Barriers with Mark Weinstein

Jul 10, 2025·—

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AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape. In this special Cannes edition of Marketing Vanguard, host...

From Barbie to Building Sets: How Mattel's CBO Transforms Legacy Brands Through Bold Storytelling with Lisa McKnight

Jul 8, 2025·—

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From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern Audiences In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, Executive Vice President and Chief Brand...

Culture, Commerce & Community: How BET Transformed from Media Company to Movement with Kimberly Paige

Jul 3, 2025·—

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In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to...

Purpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy

Jun 30, 2025·—

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What if you could transform your marketing leadership journey through purpose and passion? In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to...

Building 200-Year Old Brands in a 24-Hour World: AG1's Marketing Revolution with Paulie Dery

Jun 27, 2025·—

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Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today's marketing landscape. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Paulie...