Marketing Happy Hour

REWIND EPISODE: In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we...

In this episode of Marketing Happy Hour, Cassie and Ally sit down with Lisa Bubbers — Chief Brand Officer at Orchestra and Co-Founder of Studs — for a rare, behind-the-scenes look at how the world’s most culturally...

In this episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world—over 400 million followers across...

What does it take to build a brand that doesn’t just cover culture—but defines it? In this episode, we sit down with Mike Tresvant, EVP of Brand Partnerships at Complex, to unpack how the iconic media brand continues to...

In this episode, Cassie and Ally sit down to unpack what it really takes to stand out in today’s competitive job market. After being laid off in early 2025, Ally found herself navigating interviews from a new...

In a digital world where 85% of young adults get their news from social media but only 5% trust it, brands face an unprecedented challenge: building credibility in an algorithm-driven landscape. In this episode, we’re...

In this episode, Cassie reflects on six years of consulting, the evolution of marketing careers, and what it really takes to grow (without burning out) in 2026 and beyond. From the rise of AI to the importance of human...

What happens when one of the most iconic nonprofits in the world reimagines its brand for a new generation? In this episode, we sit down with Joanna Sabato, Chief Marketing and Communications Officer at Ronald McDonald...

Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders connect, learn and obtain resources to inspire and enable a growth...

Taylor Swift isn’t just breaking records—she’s redefining what it means to market in the digital age. In this episode, Cassie and Ally unpack the marketing brilliance behind Taylor’s Eras Tour and beyond, exploring how...

What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to break down what’s working (and not working) in influencer...

In this episode of Marketing Happy Hour, we’re joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse...

This week on Marketing Happy Hour, we’re joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing influencer talent agencies in under two years to creating a...

In this final episode of our POSSIBLE series, we sit down with David Pangilinan, Senior Manager of Audience Impact and Intelligence at Paramount Advertising, to explore how brands can win big by leveraging tentpole...

Ally and I sit down with Ilana Gelfand, Senior Manager, Global Social Strategy at Disney Consumer Products. With 12+ years of experience in marketing and social media, Ilana has led creative content and brand strategy...

Part 2 - This week’s episode is inspired by an incredible guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant, originally featured in Rachel Karten’s Substack, Link in Bio. Jonathan spent a...

Ally and I debrief a recent guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant from Rachel Karten’s Substack, Link in Bio. Jonathan spent 10 years writing at Disney - and through this...

Kamara Turner, Brand Communications Manager at Walgreens, joins me for a deep dive into the ever-evolving world of retail PR and brand storytelling. With a track record spanning iconic campaigns—from launching OTC...

In this episode, I sit down with Megan Duong, the CEO and co-founder of Plot, an AI-powered social video listening tool backed by Alexis Ohanian’s Seven Seven Six. With a background in brand marketing at Apple and years...

Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some of the world’s leading platforms - and what ultimately...

Ally and I dive into a never-before-discussed topic for Marketing Happy Hour - Partner Marketing. Ally discusses how her career led her to lead the first Partner Marketing function at TIDAL and how industries are...

Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of Dig Inn. Jessica shares the unique challenges that come with localized marketing, strategies for...

The POSSIBLE 2025 conference series continues with Stephanie Lawrence-Shartrand from Nextdoor. With over 20 years of experience in digital media, strategy, and customer success, Stephanie is a passionate leader and...

I sat down with co-host Ally Golden and Michael Vito Valentino, Editor in Chief at NowThis for Episode 2 of the POSSIBLE 2025 conference series. Gen Z is redefining what “entertainment” means in the 21st century. We...

I’m joined by my friend and fellow marketer Ally Golden for Episode 1 of our POSSIBLE 2025 conference series. The POSSIBLE conference brings together key decision-makers and rising marketers through 3 days of learning...