/Marketing Brew Weekly

Marketing Brew Weekly

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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Is Ragebait A Viable Marketing Strategy?

Dec 10, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing Oxford University’s Word of the Year: Ragebait. From Sydney Sweeney’s American Eagle campaign to E.l.f. Choosing to partner with Matt Rife, were these...

What Any Marketer Can Learn From Netflix’s Massive Moment

Dec 3, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing how Netflix became the masters of marketing. With the final season of “Stranger Things” upon us, we discuss the brand collabs and major marketing moments the...

How Marketers Are Breaking Through the Black Friday Noise

Nov 26, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging...

Wicked Successful: How 400 Partnerships Elevated ‘Wicked: For Good’s Marketing Strategy

Nov 19, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing the marketing strategy behind the back-to-back Wicked movies, in honor of this week’s release, Wicked: For Good. In this episode, the hosts compare the budget...

Are Branded Weddings Cringe or Cute?

Nov 12, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding...

How Brands Reached Runners and Spectators During the NYC Marathon

Nov 5, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing how the new movie Now You See Me: Now You Don’t is using the recent Louvre robbery as a part of its marketing for the film’s release this month, how brands...

What Marketers Can Learn From Zohran Mamdani’s Campaign

Oct 29, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing the way Hatch has responded to unserious criticism about its latest spooky ad, what marketers can learn from the way Zohran Mamdani has used branding...

What The Spotify/Netflix Deal Means for YouTube and Podcasts

Oct 22, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing Heineken’s billboard reaction to Friend AI’s ads, the Spotify deal to bring The Ringer’s video podcasts to Netflix and what that means for YouTube and other...

LeBron James and The Risk of Celebrity Fake-Outs

Oct 15, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing Timothee Chalamet’s “Marty Supreme” promo plans, LeBron James and the risk of a celebrity fake-out when it comes to advertising with brands, why so many...

“Oscars For Creators” And AI Adoption In the Ad Industry

Oct 8, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing the latest in the WNBA war of words over brand deals, the rise of commerce media with the announcement of Amex Ads, Sora 2 and the state of the industry’s AI...

Bad Bunny Takes Center Field and Netflix’s New Ad Deal Changes The Game

Oct 1, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing Meta’s new Vibes and the rise of AI video platforms, Bad Bunny performing at the Super Bowl and likely bringing top brands with him, Netflix’s big new deal...

The Rise of LinkedInfluencers and the Return of Pumpkin Spice Everything

Sep 24, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing the blind box trend going bust, the reality TV to influencer pipeline inspired by Taylor Frankie Paul as the new Bachelorette, the rise of the...

The Summer Brands Turned Pretty & Awards Show Ads

Sep 17, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing the latest on the potential TikTok ban, how brands are using award shows to their advantage, why Salish Matter really matters — especially when it comes to...

Labubus Win the US Open and American Eagle’s Sydney Sweeney Bet Pays Off

Sep 10, 2025·—

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Welcome to Marketing Brew Weekly! This week we’re discussing Nike’s new ad for Gen Z, why American Eagle continues to win the denim wars, how Labubus really took the spotlight at the US Open, and which brands tried...

Introducing Marketing Brew Weekly

Sep 3, 2025·—

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Welcome to the Marketing Brew Weekly show! The team behind the powerhouse Marketing Brew newsletter will now keep you up to date on the latest in marketing, advertising, and culture in podcast form too! Every Wednesday...