Lets Run Facebook Ads: The Podcast

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06 Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar In this episode, Nick breaks down exactly why your Meta ads stop delivering - and the proven steps to fix them fast. You’ll learn how to simplify your campaign structure , why broad targeting is outperforming niche setups, how to build high-converting ad creatives that speak to real customer pain points, and how to diversify for Andromeda’s new creative requirements. We also cover offers that convert , landing page optimisations , and crucial attribution fixes like pixel events and the Conversions API. If you want to stop overcomplicating your Meta advertising and finally get consistent, scalable results, this episode shows you exactly what to do next. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06 Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar In this episode, Nick sits down in-person with client and friend Cole from Med Matrix to unpack the incredible journey of growing his functional medicine clinic by over 800% in just 12 months. Cole shares how he went from struggling to keep the business alive: navigating debt, failed partnerships, and learning the ropes at just 18 to discovering the power of paid advertising. Together, they break down the exact Facebook ad strategies, messaging shifts, hook testing, and offer creation that transformed his clinic’s lead flow and revenue. They also dive into the importance of understanding problem-aware audiences, crafting irresistible offers, building high-converting landing pages, and adding the right friction to qualify leads. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode, Nick Boddington uncovers the biggest mistake small advertisers make on Meta: budgeting. Learn why your ads aren’t under-performing because of your copy or creative, but because your budget isn’t giving Meta enough data to learn. Nick breaks down how the Andromeda structure helps smaller advertisers simplify campaigns, consolidate spend, and let Meta’s AI optimise faster. Discover how to test smarter, structure your Facebook ads for consistent results, and scale profitably, even on a limited budget. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar YouTube video: https://youtu.be/dvEJbZ9Q7Ls In this episode of Let’s Run Facebook Ads , Nick Boddington dives into the real reason your Facebook ads aren’t performing—and spoiler alert, it’s not Meta. Nick breaks down the rise of Meta’s Andromeda update, why advertisers are scrambling to make drastic changes, and how to stop blaming the algorithm for poor results. You’ll learn why creative strategy still drives performance, how to build concepts that speak to your ideal customer, and what separates winning Facebook advertisers from those stuck making excuses. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar YouTube video: https://youtu.be/mAIeKrVJCaI In this episode, Nick Boddington breaks down how Meta’s Andromeda update is changing the game for Facebook advertisers. Learn how to structure your testing and control campaigns , master creative diversification with UGC, testimonials, and benefit-led ads, and adapt your strategy for Advantage+ performance . Discover how to test smarter, scale faster, and future-proof your Meta advertising results. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar In this episode, Nick and Olivia break down how small to medium-sized businesses can run effective ad campaigns on limited budgets. They tackle one of the biggest challenges business owners face today - making sense of Facebook’s ever-changing landscape (including updates like “Andromeda”) and show you exactly how to: ✅ Build a winning ad strategy with £10–£20 per day ✅ Structure campaigns for best performance (even without big testing budgets) ✅ Use UGC, testimonials, demos, and offers effectively ✅ Test creative concepts the smart way - without wasting ad spend ✅ Transition from static ads to video and scale what’s working You’ll also learn why creativity beats perfection, how to make ads that convert without expensive production, and why small brands can still compete (and win) in 2025’s ad landscape. #MetaAndromeda #FacebookAds #SmallBusinessMarketing #MetaAdsUpdate #AndromedaUpdate2025 BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar If you’re a small business owner running Facebook or Instagram ads, this video is for you. The Meta Andromeda Update has left many advertisers (especially small and medium-sized businesses) feeling confused about what’s changed, how to adapt, and whether their current strategies still work. In this full guide, Nick Boddington and Olivia Tutt break down exactly what Andromeda means for your ad accounts, budgets, and creative testing. No jargon, no panic - just clear, proven steps you can use right now to keep your ads performing profitably under Meta’s new AI-driven system. We cover: ✅ What Meta Andromeda actually is (in plain English) ✅ How AI and Advantage+ campaigns are changing ad performance ✅ The best account structure for small and medium-sized businesses ✅ How to test creatives and concepts efficiently, even on small budgets ✅ Why you don’t need to panic or rebuild everything overnight ✅ Practical examples of how to scale from £20/day budgets By the end of this video, you’ll know exactly how to structure your campaigns and move confidently into the new Meta era without wasting ad spend. #MetaAndromeda #FacebookAds #SmallBusinessMarketing #MetaAdsUpdate #AndromedaUpdate2025 BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

👉 Join the Ads Clinic community to access live trainings, expert ad reviews, and pro-level insights at https://www.skool.com/theadsclinic In this episode of Let’s Run Facebook Ads , host Nick Boddington breaks down the latest updates from Meta’s Andromeda rollout and what it means for your Facebook and Instagram ad campaigns. Nick dives into: 🚀 How Meta’s Andromeda is reshaping the way advertisers structure campaigns inside Ads Manager 🧩 The importance of creative diversification and his new “ Olympic Rings Framework ” for building high-performing ad creatives 🧠 Why testing angles—not just iterations—is key to finding long-term winning ads 📈 Navigating the Meta Ads algorithm changes , seasonal ad performance trends, and how to capitalise on the Q4 buying cycle 🔍 How to simplify your campaign structure and focus on what’s actually working in your Meta advertising strategy Nick also shares insights from live client campaigns and offers a sneak peek into his upcoming live Ads Clinic session , where he’ll go deeper into structuring campaigns for consistent growth and scalability. If you’re ready to adapt to Meta’s latest updates and get your Facebook ads performing like never before, this episode is a must-listen. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode, we dive into Meta’s latest advertising evolution: Andromeda , the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes campaign structure and ad testing, and why old-school Facebook ad strategies from 2020 no longer cut it. You’ll learn how to adapt without overhauling your entire setup, what to keep doing right now, and what to watch for as Meta’s algorithm continues to evolve. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads with Nick Boddington , we explore the concept of creative diversification - why testing multiple ad creatives is now essential for discovering your best-performing audiences and improving campaign results. He explains how ad strategies have changed, how this new approach fits into modern ad strategies, shares insights from The Ads Clinic community, and offers practical tips on structuring creative tests, refining audience targeting, and scaling campaigns more effectively. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar Meta ads have changed—are you keeping up? In this episode, we dive into the 2025 Meta Ads Playbook and explore how the game has shifted from audience hacks and micro-targeting to AI-driven automation and Advantage+ campaigns. Nick shares the exact ad strategies he’s used to scale over 200 businesses profitably, breaking down what’s working now (and what’s dead) in Facebook and Instagram advertising. If you’re still running ads like it’s 2020, you’re leaving money on the table. Tune in to discover how to adapt your Facebook & Instagram ads strategy for 2025 and beyond. #metaads #facebookads #socialmediamarketing #facebookadsmanager BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budget. I share how to craft attention-grabbing video ad hooks that convert, the importance of broad targeting and letting Meta’s algorithm work, ad setup for lead generation campaigns, why lazy marketing no longer works and how to stand out with the right creative. Whether you’re a small business owner or a marketer looking to improve your Meta Ads strategy, this episode gives you a real-world case study and actionable tips to launch high-performing Facebook Ads that bring in leads without overcomplicating things. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads , Nick Boddington breaks down why overcomplicated Meta Ads strategies are a thing of the past. Discover how Advantage+ campaigns , broad targeting, and campaign budget optimisation can help you get better results without juggling endless ad sets and placements. Nick shares a real-life client story—complete with creative testing, emotional hooks, and winning angles—that shows exactly how to focus on Facebook and Instagram ads that convert. If you’re ready to cut the clutter, master creative testing, and scale your campaigns profitably, this episode is your roadmap. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads , Nick Boddington tackles one of the biggest mistakes advertisers make - getting too emotional about their ads . We break down why the “set it and forget it” days of Facebook advertising are over, how data-driven decisions beat gut feelings every time, and the mindset shift you need to scale profitably. From ROAS and campaign testing to adapting in a tougher ad landscape, discover how to run smarter, not more sentimental, Facebook ads. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads , Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) ads to be successful—this episode is for you. Nick dives deep into when full-funnel structures matter and when they’re just overkill—especially if you're working with limited budgets. He breaks down how cold audience targeting , retargeting strategies , and creative sequencing really work in Meta Ads Manager. You’ll hear why sales and lead objectives often outperform awareness campaigns, and how simplicity in structure can still drive serious ROI. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with different stages of the customer journey and how advertisers can effectively structure campaigns around them. Whether you're running ads that spark curiosity or drive clicks and conversions, this episode gives you practical insights to optimise performance and understand what your audience is really doing. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content at the right time, website tracking and how to get more sales from customers who've already bought from you. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice might not always be the right thing for your business. He outlines why this is and what advice you should be following, including his own Skool community where you can learn how to build and optimise your ads for free. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a troubled agency history—Nick highlights where many advertisers go wrong and how to realign their funnel to drive conversions. He shares actionable insights on diagnosing campaign issues, avoiding wasted ad spend, and optimising Facebook Ads Manager for better results. If your Meta campaigns aren’t performing, this episode offers the clarity you need to get back on track. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads , Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses simply describe their goals, and AI handles the rest. Should media buyers be worried? Tune in to hear Nick’s perspective on working with Meta’s AI versus relying on it entirely. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads , host Nick Boddington returns to a foundational topic that continues to trip up advertisers— the most common mistakes made in Facebook ad campaigns . Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance. Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead generation forms , this episode is packed with insights to help you refine your Facebook Ads strategy and improve your campaign results . If you’ve been wondering why your Facebook ads aren’t performing as expected, this episode might just be the wake-up call your campaigns need. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads , host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertising or looking to refine your existing strategy, understanding how to allocate your ad spend is crucial to success. Nick breaks down the core principles behind Facebook Ads budgeting , helping you determine the optimal daily or campaign-level spend based on your business size, goals, and expectations. From cost-per-lead calculations to scaling strategies , this episode provides a clear roadmap for maximising your return on ad spend . Get actionable advice to stop wasting money and start investing smarter in your Meta Ads campaigns . BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads , host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space— lead generation . As many businesses shift focus from eCommerce to service-based models, generating high-quality Facebook leads has never been more crucial. Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, and mismatched demographics—and offers practical solutions for refining your Facebook ad targeting and optimising your lead generation campaigns . Whether you're struggling with ad fatigue, low conversion rates, or poor lead form performance , this episode delivers actionable insights that can help improve your Facebook Ads ROI . Tune in to learn how to attract the right audience, filter out junk leads, and make the most of your Meta Ads strategy. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms . He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertisers need to consider when deciding between in-platform forms and directing users to external landing pages. We look at the pros and cons of Instant Forms, how they integrate with CRMs, and emphasises the importance of testing both formats due to Meta's ongoing changes. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

In this episode of Let’s Run Facebook Ads , host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive performance on Facebook and Instagram. Nick emphasises the difference between creative fatigue and poor results from underperforming content, offering tactical insights to refresh ad strategies. Whether you're just starting out with advertising or a seasoned veteran, this episode provides actionable advice to sharpen your creative edge in the Meta ads ecosystem. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !