KORE Outdoors Podcast

Thor Tingey, CEO of Alpacka Raft, discusses what it takes to establish a new category in the outdoor industry and to build an independent, family-owned company. Twenty-five years after pioneering modern packrafting, Thor shares hard-won wisdom about balancing innovation with customer feedback, navigating explosive COVID-era growth, and why maintaining in-house production is critical to his long-term strategy. Thor explains how thoughtful, sustained growth and deep customer relationships define market leadership in the outdoor industry. Episode Highlights Domestic manufacturing philosophy : Why in-house USA production preserves critical manufacturing knowledge that offshore production erodes. Establishing a new sport : The unique challenges and responsibilities of pioneering packrafting as a recreational activity and building a market category from scratch over 25 years. Customer-driven success metrics : Defining business achievement through authentic superfan stories rather than revenue numbers—when customers evangelize your brand unprompted, you've won Innovation vs. feedback balance : Weighing when to push design boundaries versus listening to what experienced customers actually need in the field Market leadership responsibility : Grappling with the ethical dimensions of being the category creator—from social media restraint to thoughtful product positioning Links: KORE Outdoors Alpacka Rafts Sheri - a documentary about Thor's mom who was Alpacka's original founder & CEO Abundance - book Thor mentions For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

Sam Digiambattista was shopping for a ski jacket when he discovered that Gore-Tex—the gold standard in outdoor fabrics for 50 years—is made with PFAS, harmful forever chemicals. Rather than accepting the status quo, the then-teenager decided to do something about it. In the two years since, Sam has developed his own PFAS-free waterproof breathable fabric and launched Indersity, a technical outerwear brand committed to environmental responsibility without sacrificing performance. At just 19 years old, Sam demonstrates remarkable conviction and values-driven leadership that makes you believe sustainable innovation is possible in the outdoor industry. Topics Covered: Why this teenager rejected the fabric standard From zero knowledge to proprietary fabric in two years Speed wins: Building a technical brand without waiting for permission Taking on investors to capitalize on an opportunity Getting athletes on board early Staying hands-on while growing Links : Indersity KORE podcast episode with Alex Lauver KORE podcast episode with Casey Shaw For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

Pete Day of Mosko Moto reveals what it takes to build a premium adventure motorcycle gear brand from the ground up. He explains why product quality is the foundation of everything, how they design for hardcore users who demand maximum utility, and the balance between innovation and accessibility. Pete shares insights on maintaining premium status while staying within reach of working riders, building community through 50+ annual events and multi-day riding experiences, and growing his Instagram to 90K+ followers. The conversation ends with Pete's definition of success and why the interesting path beats the efficient one every time. A few topics from the episode: The product-first philosophy: "Nobody wants to be in your community if your product sucks" Designing for hardcore users: maximizing utility for riders who push gear to its limits The danger of detaching into an "ivory tower" of premium pricing and exotic materials Why Mosko attends 50+ events annually and hosts multi-day riding and camping experien Growing a personal Instagram following to 90K+ while staying authentic to the sport Links Mosko Moto Pete's Instagram @moskopete Kuiu Purple Cow by Seth Godin Dusty Lizard campout For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

Mike Blarowski, co-founder of Pinkbike and Shopify expert, joins the KORE Outdoors Podcast to unpack what he calls the Shopify Advantage —how outdoor brands can simplify e-commerce and build businesses that support their lifestyle. From early lessons at Pinkbike to helping founders optimize their online stores, Mike shares practical insights on using Shopify effectively, creating high-converting email flows, and adapting to the future of AI-driven search. This episode is a field guide for makers and entrepreneurs who want to grow online without losing their connection to the outdoors. What “the Shopify Advantage” means for outdoor brands Common e-commerce mistakes and how to fix them Using email automation to convert visitors into loyal customers How AI is changing SEO and online marketing The best apps for your Shopify store Learn more about KORE Links to what was mentioned on this episode: Iceberg Commerce (Mike's E-commerce Agency) Pixel Union Themes Google PageSpeed Insights GT Metrix SparkLayer Klaviyo Copy That copywriting course Copy Posse Shopify Apps: Locksmith Judge.me Gorgias MyWorks BetterReports KNO Commerce Matrixify Connect with Mike on LinkedIn Connect with Christian on LinkedIn For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

Cristina Ashbaugh, co-founder of Yardsale, shares how they reinvented the ski pole by adding magnets and modular design—starting with taped-together prototypes in her San Francisco apartment. With no industry experience, she and co-founder Kelly McGee launched their business unconventionally: through NYC subway ads, cold-calling ski shops as a "student researcher," and a rehearsed Shark Tank pitch that secured an investment from Kendra Scott. Cristina discusses tactical strategies, including DIY PR that landed Fast Company coverage, managing wholesale complexity with customizable products, why they're running their own fulfillment instead of using a 3PL, and expanding beyond ski poles into bags and technical apparel for the "90% of skiers." Learn more about KORE Outdoors Links Yardsale website Yardsale's Substack (Behind the scenes of building the brand) See their NYC subway ads & truck ads Watch their Shark Tank episode South Park documentary about their creative process: 6 Days to Air Connect with Cristina on LinkedIn Connect with Christian on LinkedIn For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

Darren Rayner has been shaping how brands tell stories online for more than two decades. As the founder of Magnafire , a Vancouver-based creative agency working with Red Bull, Arc’teryx, and Lululemon, Darren shares how his early days running a snowboard apparel brand gave him a unique lens on content long before “content” was a thing. In this episode, we trace his journey from spray-painting t-shirts and hacking video streams in 2001 to leading a team producing some of the most effective short-form content in the outdoor industry today. Darren breaks down why short videos outperform long ones, how brands can use the “content pyramid” to stretch their budgets, and why founder-led storytelling matters more than ever. It’s a practical, inspiring conversation for any entrepreneur who wants to use video strategically without overcomplicating it. Learn more about KORE Outdoors Highlights from the conversation: Darren’s apparel brand and the ahead-of-its-time content strategy that helped them grow The shift from long-form to short-form video and how brands adapted Magnifier’s “content pyramid” framework for efficient content creation Founder-led storytelling and building trust through transparency Brand vs performance marketing budgets (70/30 approach) and evolving funnels Connect with Darren on LinkedIn Connect with Christian on LinkedIn Links to things mentioned in the conversation: Magnafire Zendaya x On Running - Zone Dreamers Satisfy Running - I Think I Saw You On My Run Today Liquid Death's YouTube Channel Gucci short film starring Demi Moore & Edward Norton For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

In this episode, Christian sits down with Bill Amos, founder of Northwest Alpine, to talk candidly about his decision to close the company after 15 years. Bill shares what went into making the call, the relief that followed, and he reflects on what he's learned through the experience. From the challenges of sustaining a U.S.-made apparel brand to the pressures of demand, cash flow, and retail consolidation, Bill offers unfiltered insights on the hard truths of entrepreneurship. He also reflects on the future of domestic manufacturing, why demand matters more than margin, and what independent retailers and small brands need to survive in a changing market. This conversation is an honest look at the other side of building a brand—the moment when stepping away is the wisest choice. Episode Highlights The decision-making process behind closing Northwest Alpine and how Bill felt after the announcement. Why demand, not margin, is the biggest driver of viability for small brands. Lessons from running a U.S.-based manufacturing business—and why Bill still believes in its future. The current state of outdoor specialty retail, the REI problem, and what independents need to thrive. Why direct-to-consumer is increasingly expensive, wholesale is tough, and what founders can do to find a "third way". The importance of in-person connection, founder-led storytelling, and community-driven growth. Advice for aspiring entrepreneurs who want to build U.S.-made outdoor brands—and why Bill says to “wait five years.” What’s next for Bill as he takes on a new role leading apparel development at Spiritus Systems. Learn more about KORE - Kootenay Outdoor Recreation Enterprise Connect with Bill on LinkedIn Connect with Christian on LinkedIn For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

Lloyd Vogel, CEO of Garage Grown Gear and keynote speaker at the upcoming KORE Summit, returns to the podcast for a timely conversation about leading a growing business, why ultralight backpacking has become backpacking and the future of independent outdoor retail. Episode Highlights: The personal evolution from doing everything to leading everything — how Lloyd shifted from solopreneur to CEO. Garage Grown Gear’s framework for saying “no” to good ideas to make room for great ones. Why ultralight backpacking isn’t a niche anymore—it’s becoming the new norm in outdoor retail. The importance of staying deeply connected to your brand’s purpose and resisting horizontal sprawl. How independent retailers can win by creating spaces of discovery, not sameness. Links: Connect with Lloyd on LinkedIn Connect with Christian on LinkedIn Garage Grown Gear Adotec Gear (bear bags) Derek Sivers - "Hell Yeah or No" Norda Run Huckberry Nathan Barry - Skyscrapers vs. Strip Malls Nemo Hornet Black Diamond Deploy Down Hoody 0.5 Justin Outdoors YouTube channel For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

In this episode, Christian talks with Tony McWilliam, founder of Faction Skis, about the realities of starting and scaling a product-focused brand. Drawing from his design background, Tony shares how design thinking helps with branding, problem-solving, and decision-making. He dives into the risks of expanding too quickly, the importance of staying focused, and why early-stage founders should do every job themselves. They explore the value of deep relationships with factories, retailers, and mentors and candid advice on margin, funding options, and building a sustainable business. A must-listen for outdoor industry entrepreneurs navigating the messy middle of brand growth. Episode Highlights: Why design thinking is a powerful framework for brand building and problem-solving. The three pillars every business needs: Product, Demand, and Distribution. What founders should not outsource in the first few years. Why deep relationships with factories are more valuable than chasing the cheapest quote. Candid advice on margin: it matters, but not at the expense of long-term success. The importance of mentorship, community, and asking for help in the early stages. Links: KORE Outdoors Tony's Website: The Woods Agency Candide Skis Forward Outdoor Apparel Faction Skis Db Journey Black Crows Skis Looking Sideways Podcast with Db Journey founder Truls Brataas Connect with Tony on LinkedIn Connect with Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise and is supported by the Province of British Columbia. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/

In this episode, Heather Kelly, founder of Heather’s Choice, shares the raw, real story behind building her food company from scratch. She talks about how outdoor adventures shaped her confidence, what she learned from raising early-stage capital, and the emotional toll of nearly going bankrupt. Heather also reflects on her Shark Tank appearance, the big move from Alaska to Oregon, and why she’s choosing to scale her business her way. This is a conversation about ambition, resilience, and staying grounded in your values even when the pressure to grow fast gets loud. If you’re building something, this one’s for you. Topics We Cover The tension between growth, authenticity, and maintaining control in founder-led businesses How adventure and time offline influence entrepreneurial resilience and creativity The reality of startup funding: lessons from angel investment and Shark Tank The evolving mission and market of Heather’s Choice—from outdoor meals to everyday solutions The bold move from Alaska to Oregon to scale manufacturing and build a sustainable future Learn more about KORE - Kootenay Outdoor Recreation Enterprise Links: Heather's Choice Proper Hotel - Austin Profit First - book Connect with Heather on LinkedIn Connect with Christian on LinkedIn Christian's website For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.

This episode is a conversation with Dawson Westeknsow, a seasoned product leader in the outdoor industry who has held key roles at Thule, REI, and Oboz Footwear. Now working as a professional EOS (Entrepreneurial Operating System) Implementer, Dawson shares the principles of EOS and how it can dramatically improve leadership, structure, and clarity for businesses—especially those in the outdoor industry. Key Topics: Dawson’s Journey into Outdoor Product Management From sales at a power tool company to leading product at REI and Oboz, Dawson’s entrepreneurial spirit found a home in product roles that mimicked running mini-businesses within larger organizations Discovering EOS Dawson was first exposed to EOS while working with a founder-led outdoor brand facing leadership dysfunction. The system helped untangle issues by introducing clarity, structure, and accountability. What Is EOS? EOS is a simple, proven framework to help business owners get what they want from their business by focusing on: Vision – Clear goals and a roadmap to get there. People – Right people in the right seats. Data – Running the business on facts, not feelings. Issues – Identifying and solving problems at their root. Process – Systematizing key operations. Traction – Ensuring day-to-day execution aligns with long-term goals. Why EOS Works for Small Outdoor Brands EOS helps create the kind of business where founders can finally take a vacation—because everyone knows what they’re supposed to be doing and is actually doing it. It’s especially powerful for companies with fractional or remote teams. Real Results From smoother product launches to founders finally stepping out of the daily grind, Dawson shares stories of transformation that make a compelling case for EOS—even (or especially) for companies under 50 employees. Links & Show Notes: KORE Outdoors The EOS Vision/Traction Organizer Books mentioned: Traction What The Heck is EOS? Connect with Dawson: Dawson's website Dawson on LinkedIn Connect with Christian: Christian's website Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating grassroots buzz without paid influencers, Tina shares the highs, lows, and learnings from Seniq’s first year in business. Topics We Cover: The origin story of Seniq and what makes it different Prioritizing product over marketing—and why that’s working Building relationships instead of transactions with early customers and ambassadors The emotional toll and self-discovery of being a founder The role of strategic partners and angel investors What's next for Seniq’s product expansion and retail growth Links: Seniq Seniq Ski Collection launch video Tina's blog post - Advice Worth Ignoring: Building a Startup on Gut Instincts Anna Wintour's Masterclass Founders Podcast about Todd Graves of Raising Canes The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

This episode features a deep dive into the evolving world of outdoor content creation, brand partnerships, and community building with Aaron Lutze, former Red Bull field marketing manager turned full-time content creator and YouTuber behind "Super Rider." The conversation is rich with insights on how challenger brands can effectively partner with creators, the value of long-term brand relationships, and the future of media in the outdoor industry. Aaron shares his journey from being an OG trials rider and VHS tape producer to his corporate career at Red Bull, and his eventual return to content creation. He explains his belief in building value and community over time rather than chasing viral hits. Central to his philosophy is the idea that content is king, but distribution is queen. He discusses the challenges and rewards of building a YouTube channel from scratch, his dream of reviving the Japanese trials show "Super Rider," and why authenticity and long-term partnerships are key for brands working with creators. The conversation also explores field marketing, the art of creating "double secret handshakes" to unlock hyper-local opportunities, and how brands can connect meaningfully with communities rather than simply imposing their agendas. Show Notes: Aaron's YouTube channel: Super Rider Aaron's podcast: Second Nature The Second Nature Slack channel The Infinite Game - book by Simon Sinek Influencers vs Content Creators - interview with Patrick Crawford Six at 6 newsletter by Billy Oppenheimer The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

In this episode, Cassie Abel, founder and CEO of Wild Rye, joins the podcast to share the real story behind building a women-first outdoor apparel brand rooted in the mountain town of Ketchum, Idaho. Cassie opens up about the early chaos of launching Wild Rye, including a flawed first product run, a last-minute brand name change, and the realities of navigating co-founder dynamics. She also talks through the years-long process of expanding into snow outerwear and what it means to lead with intuition in a data-driven industry. This conversation covers decision-making under pressure, the challenges of raising capital and the unique energy that comes from building a brand with heart. It’s a candid and insightful episode for anyone curious about what it takes to grow a purpose-driven business in the outdoor industry. Show Notes: Wild Rye websit e Second Nature Podcast with Cassie Title Nine Pitchfest Women-Led Wednesday Tory Burch Foundation Fellowship Cassie on LinkedIn Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

The one and only Kelli Jones joins host Christian Rawles to talk about how she's grown Noso Patches from creating a patch to repair her beloved puffy jacket to a thriving business on a mission to keep outdoor apparel out of the landfill. Kelli has been instrumental in creating the Title 9 Pitch Fest and has worked hard to support and advocate for other female founders in the outdoor industry. This conversation covers how Kelli puts the 'show' in trade show, how she decided to go all-in on Noso, growing a business in a mountain town like Jackson & the work Noso is doing to keep outdoor apparel going for longer. Show Notes: Learn more about KORE Outdoors Noso Patches website Noso Patches on Instagram GoggleSoc Traction book & the EOS System Rocky the Rocket Connect with Kelli on LinkedIn Connect with Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Andy Bethune has spent his career developing brand and marketing strategies for the biggest names in the outdoor industry and founder-led startups just getting started. In this episode, Andy breaks down the components of branding and provides actionable steps to creating a clear brand strategy. This conversation covers topics such as consumer psychology, branding fundamentals, marketing strategies for startup brands, and what the outdoor industry can learn from the hunting industry. Andy is the Principal Strategist and Founder of Black Ram Consulting . Show Notes: Origin Agency Stone Glacier Gritty Films First Light / Meat Eater Connect with Andy on LinkedIn Connect with Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

In this episode of the KORE Outdoors podcast, host Christian Rawles talks with Rob Owens, the founder and president of Onward Up Sales and Marketing, an outdoor sales agency in Western Canada. Rob shares his journey from a sponsored climber and mountain guide to building a successful sales agency representing top outdoor brands. The discussion covers the crucial role of sales reps, strategies for early-stage brands, and the intersection of alpinism and entrepreneurship. Rob provides valuable insights on commitment, self-awareness, and risk management, all critical elements for thriving in the mountains and in business. This episode is packed with actionable advice for anyone involved in the outdoor industry. Show Notes: OnwardUp Sales & Marketing Outter Limits Saskatoon Jack Tackle Mark Twain quote Storm Care Learn more about wuwei The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

In this episode of the KORE Outdoors Podcast, host Christian Rawles talks with Dan Durston, founder of Durston Gear. Based in Golden, British Columbia, Durston Gear is renowned for its innovative ultralight backpacking gear. The discussion covers valuable insights on product innovation, inventory management, and authentic marketing within the outdoor industry. Dan also emphasizes the importance of nurturing a passionate community and staying true to core values while leading a product-driven company. Show Notes : Durston Gear Slow Productivity Montana Knife Company ZenBivy Alpacka Rafts Thermarest Founders Podcast The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Jen Loofbourrow is the founder of Alpine Fit, an Anchorage-based brand focused on making functional outdoor apparel. As the name suggests, Alpine Fit has created multiple fits for its apparel so that customers can find the perfect size for them. In this conversation, we discuss the challenges that come with creating multiple fit styles and how this is an advantage that smaller brands have over larger ones. Jen talks about her experiences working for Lululemon and how the different seasons of her career prepared her for launching Alpine Fit. Links: Alpine Fit Website Alpine Fit on Instagram Connect with Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Wylie Robinson is the co-founder and Chairman of Rumpl. Up until November of 2024, Wylie was the CEO of Rumpl. In 2024, Wylie stepped down as CEO and brought in Josh Simpson to be the General Manager of Rumpl. This conversation covers the early days of Rumpl, building a brand, riding the wave of changes in social media, balancing the wholesale and e-commerce channels as well as how to build a team. Show Notes: Jeremy Koreski Old Growth photo Shawn Palmer - mountain biker Rumpl's original Kickstarter page with iconic image Rumpl website Rock Fight podcast episode with Wylie Robinson & Josh Simpson Connect with Wylie on LinkedIn Connect with Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Bill Amos is the Founder & CEO of NW Alpine based in Salem, Oregon. NW Alpine has been producing technical outdoor apparel in the US since 2010. For many of those years, NW Alpine produced everything in-house and was the contract manufacturer for several other brands. Here are a few of the topics covered in this episode: How alpinism prepared him for entrepreneurship Starting a USA-made brand in response to the 2008 financial crisis Lessons learned from starting, growing and eventually closing a factory Why manufacturing in the US is critical for the future of the economy Learn more about NW Alpine and see their gear: NW Alpine Connect with Bill on LinkedIn: Bill Amos Connect with Christian on LinkedIn: Christian Rawles Want to get in touch? Send an email: [email protected] The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Lloyd Vogel is the CEO of Garage Grown Gear, the online retailer that has become the go-to site for ultralight backpacking gear as well as the place to discover new brands and craft gear makers. Here are a few of the topics covered in this episode: The Importance of Differentiation: Why specialty retail needs to focus on unique, valuable, and convenient offerings. Taking Risks to Stand Out: How embracing lesser-known brands can lead to success in the outdoor industry. Lessons from GGG’s Journey: The role of strategic partnerships and supporting vendors with innovative solutions like small loans. Building a Thriving Audience: Tips on leveraging giveaways, email lists, and existing communities for growth. Long-Term Focus vs. Trends: Why following trends can be risky and how to ensure your brand evolves with the market. Advice for Founders: Lloyd’s tips for outdoor entrepreneurs on making impactful moves and focusing their energy where it matters most. A Changing Landscape: Lloyd’s thoughts on the current reckoning in outdoor gear retail and what it means for small businesses. Want to get in touch? Email us at [email protected] Show Notes: Garage Grown Gear Senchi Designs Virginia Foothills Designs Inbox When Ready - email inbox manager Light Phone - mobile phone Lloyd uses You can connect with Lloyd on LinkedIn: Lloyd Vogel You can connect with Christian on LinkedIn: Christian Rawles The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Brendan Madigan is best known for his role as the owner of Alpenglow Sports , an independent outdoor retail shop in Tahoe approaching its 50th year of business. But Brendan's real superpower is his ability to build communities. Brendan also runs the Winter Speaker Series which will hit $2 million raised for local charities in 2024. He's the co-owner and race director of the Broken Arrow Sky Race as well as the co-founder of TrailCon . Here are a few of the topics that Brendan discusses in this conversation: How he is building a community of customers through Alpenglow Sports and the events that he runs Why specialty retail shops have a responsibility to give back to their community How trains and retains longterm staff at Alpenglow The important role that challenger brands play in the outdoor industry Links to things mentioned in this episode: The Act of Listening with David Isay Raide Research DPS Skis Start With Why by Simon Sinek The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Cam Brensinger is the founder and CEO of NEMO Equipment, the outdoor equipment company renowned for its innovative tents, sleeping pads and sleeping bags. In this episode, Cam shares some of his mountaineering adventures that led him to start NEMO. He also tells the story of spending 12 years and $10 million before reaching profitability and how he's continued to buy out investors on his way to building a family-owned brand that will last for decades. Other topics in this episode include: * The bravery that comes from ignorance * How adventure brings out the best of us * The benefits of being a privately-owned company * Patiently growing NEMO with close to zero ad spend * Why ‘how we do things’ is more important than ‘how much’ * Vision and values as guardrails * The importance of having people who will challenge you * Lateral and linear design processes The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere

Casey Shaw is a product designer who has played an important role in outdoor apparel design and fabrication through his work at Cloudveil, Arcteryx and Patagonia. There’s a good chance he has contributed directly or indirectly to one of your favourite pieces of outdoor apparel. This episode is a wide-ranging conversation about how Casey approaches product design, how he thinks about innovation and the stories behind some of his favourite projects. He truly is a polymath and this conversation barely scratches the surface of his wide-ranging interests and skill sets. Here are just a few of the interesting topics he covers in this conversation: * Why climbing is the best activity for testing apparel * Tuning racing motorcycles & sound frequencies * Designing for a very specific activity leads to better products in general * Using cleverness (instead of money) to solve problems * The story of creating the Atom LT for Arcteryx * Working for Yvon Chouinard * Designing the worlds best down parka * Having a process for problem-solving * Measuring is as important as making * The theory of comfort * Risk with discretion can be a tool * Finding the sublime balance in life and innovation The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere