/Impact Pricing

Impact Pricing

Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

概要

501

エピソード

English

言語

購読者

再生回数

エピソード25

再生順序を逆にする

Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics

Dec 12, 2025·—

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This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor

Dec 8, 2025·—

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Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers actually make...

Blogcast: Nobody Wants to Buy AI

Dec 5, 2025·—

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This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta

Dec 1, 2025·—

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Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He is recognized as one of LinkedIn's Top 5 Pricing Thought Leaders and...

Blogcast: Pricing AI: Pricing Metrics

Nov 28, 2025·—

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This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold

Nov 24, 2025·—

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Ed Arnold, founder and managing partner at The Valorizer, brings decades of hands-on experience building customer value models, teaching value conversations, and guiding companies toward value-based pricing. After...

Blogcast: Why Buyers Really Buy

Nov 21, 2025·—

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This is an Impact Pricing Blog published on September 15, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs

Nov 17, 2025·—

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Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into commercial excellence. Known for blending analytics, AI, and practical...

Blogcast: Pricing AI: The Value of Packaging

Nov 14, 2025·—

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This is an Impact Pricing Blog published on September 8, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons

Nov 10, 2025·—

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Bill Diggons, managing partner at Qittitut Consulting (yes, named after a fast-growing, healthy Inuit bear), shares 24 years of pricing wisdom earned across 182 projects in 57 countries. A disciple of pricing legend Tom...

Blogcast: Packaging AI: Structuring Features and Placing AI in Offers

Nov 7, 2025·—

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This is an Impact Pricing Blog published on September 1, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams

Nov 3, 2025·—

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Sarah Williams, founder and CEO of Leading Culture and former director at GAP Consulting for 23 years, brings her accounting background and business growth strategy expertise to a spirited debate about ROI, value-based...

Blogcast: Pricing AI: Market Segmentation Matters

Oct 31, 2025·—

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This is an Impact Pricing Blog published on August 25, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer

Oct 27, 2025·—

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Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13% profit gain despite a 16% revenue drop, and why she believes "the...

Blogcast: Pricing AI: Are You Selling a Platform or a Solution?

Oct 24, 2025·—

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This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson

Oct 20, 2025·—

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Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be Done methodology and its connection to value-based pricing. From his...

Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?

Oct 17, 2025·—

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This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

AI as a Multiplier for Pricing with Emanuel Martonca

Oct 13, 2025·—

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Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized organizations. After his...

Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value

Oct 10, 2025·—

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This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

Why I Teach Pricing: My Journey and Mission

Oct 6, 2025·—

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Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard his insights, and...

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

Oct 3, 2025·—

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This is an Impact Pricing Blog published on July 28, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Sep 29, 2025·—

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Ryan Doran is a Partner in Lead Creative and Head of UI/UX for Turkois, with over 17 years of experience in monetization strategy, payments, and scaling technology businesses. Danny Smith is a Solution Architect at...

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Sep 22, 2025·—

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Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-based models. And of course, he performed his obligatory stint at...

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

Sep 19, 2025·—

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This is an Impact Pricing Blog published on July 21, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: If you have any feedback, definitely send it. You can reach us at...

From Commoditized to Premium: The Remarkable Effect with Ton Dobbe

Sep 15, 2025·—

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Ton Dobbe is the founder of Value Inspiration, helping SaaS companies transform from commoditized to remarkable. He's the author of The Remarkable Effect, where he explores what makes products stand out and command...