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Dr. Pepper’s “Fansville” is back with a spicy new twist—Lane Kiffin, the college football sensation and self-proclaimed “bad boy in town,” stars in the ninth season, playing a cheeky role that ties his real-life drama to his fictional traffic stop with Brian Bosworth. It’s a clever, personality-driven ad that capitalizes on Kiffin’s buzz before he even coaches a game at LSU, turning him into a pop culture magnet during college football season. Expect more of this star power as the ads roll out—because when it comes to attention-grabbing commercial breaks, Kiffin’s got the lane change down pat.
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