
Grumpy SEO Guy
Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."
Hakkında
Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."

SEO FOR COMPLETE BEGINNERS (and a Grumpy SEO Guy Interview) - Episode 133
Dec 10, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 2:32 What is SEO? 2:41 What are keywords? 3:17 Why do SEO? 4:00 What is the goal of SEO? 6:50 PPC (pay per click) is different than SEO 7:20 How ads (pay per click) work 9:08 The 4 variables you must manipulate to rank high in SEO 9:40 The difference between local SEO and normal SEO Local SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo 11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A Content is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE 20:05 episodes that explain the 4 ways to get backlinks: First version: https://www.youtube.com/watch?v=sYPARAuCXao Next version: https://www.youtube.com/watch?v=U-r_Bi3FBt8 21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click). 22:10 Things that do not change your position Dwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE 27:51 How do you check your progress? 30:12 Interview on the Content Manager Podcast: https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860

SEO Topical Authority, Content Structure, and Cannibalization - Episode 132
Nov 28, 2025·—
—
Please help keep this podcast free: patreon.com/grumpyseoguy 1:54 What is topical authority? Episodes that talk about relevancy: https://www.youtube.com/watch?v=ErBbW69GYYs https://www.youtube.com/watch?v=kS-Fh3QXB8A 2:03 What is relevancy? 2:29 How do you get relevancy? 3:21 Why does this matter? 3:32 The 4 things you need to rank. Episodes that talk about the 4 things you need to rank: Complex version: https://www.youtube.com/watch?v=W3L7tAil0Bg Fast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv Episode that talks about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A 5:14 How authority is passed 5:56 Most of your time will be used getting backlinks 6:35 Why do you need to care? 7:07 How relevancy works in ranking 7:30 Why search engines want to give good results 8:23 How authority works in ranking 9:06 Relevancy answers the question "will my website appear in the search results?" 9:37 Authority answers the question "what position will my website be in the search results?" 10:23 How should you structure the content on your site? 10:50 How to create posts 11:16 What is not ok. 11:34 Definition of cannibalization

The Dangers of Public Blog Networks - Episode 131
Nov 19, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 2:01 Private blog network vs. public blog network 3:54 Things that can happen to a public blog network deindexed penalized link farm Episode that talks about link farms: https://www.youtube.com/watch?v=6Wg3kxzfUaw 4:50 If links are public, everyone knows about them, and they lose their effectiveness 5:00 Search engines are looking for public blog networks 5:16 Where are the real backlinks? 5:40 The reason there are no forums with only good backlinks sellers 6:15 the reason I think 99% of people in the SEO industry are scammers 6:52 What you should do before buying backlinks from a forum 7:17 When something is advertised to the public, that is a public network 7:42 Episodes showing how to build a private blog portfolio. 1) https://www.youtube.com/watch?v=ez24lr3G_Mc 2) https://www.youtube.com/watch?v=stMe4nMrem4 3) https://www.youtube.com/watch?v=AguAeXhEBwI&pp=0gcJCQgKAYcqIYzv 8:12 The hardest part of SEO is finding good backlinks 8:51 Episodes about the difference between good and bad backlinks Part 1 - https://www.youtube.com/watch?v=HFHg6XwPha4 Part 2 - https://www.youtube.com/watch?v=1dZSbWKJlJ0 8:59 The 4 ways to get backlinks 9:17 Episodes that explain the 4 ways to get backlinks Old version: https://www.youtube.com/watch?v=sYPARAuCXao&pp=0gcJCQgKAYcqIYzv New version: https://www.youtube.com/watch?v=U-r_Bi3FBt8 10:30 Know how it works before ordering backlinks 10:50 A story about a public link network that was discovered by the search engines 11:51: Public networks get discovered 11:59 The 2 ways to use a private blog network 14:02 The reason (good) publicly available backlinks wouldn't work, anyway 16:05 When link networks are public, they eventually stop working

Are SEO Link Directories Useful? - Version = 1 - Episode 130
Nov 5, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 2:51 he purpose of link directories 3:45 A main problem: they're copies of each other 5:07 Suspicious names 6:12 Same IP address Episode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem4&pp=0gcJCR0AztywvtLA 6:54 Link farms 7:25 Description of a link directory 8:32 Can link directories help you? 9:16 Why do they have directories linking to them?

Are SEO Link Directories Useful? - Version = 2 - Bonus Episode
Nov 5, 2025·—
—
We recorded another version of this episode. This episode was recorded on my phone so the voice quality appears bad. Let me know which version you prefer! Please help keep this podcast free: https://www.patreon.com/grumpyseoguy/ 1:55 Why are we mentioning link directories? 2:45 The reason people build directories 3:44 Problems with directories They are all duplicates of each other On the same IP Linkfarms 5:00 Defining link farms 6:33 The exception to link directories with local SEO Details of decent link directories 7:35 Why so many sites have directory links

Bonus Episode - Episode 129
Oct 13, 2025·—
—
0:35 The problem with Episode 128 and why it didn't come out at the planned time 1:12 How to email me 3:30 The reasons your rank is declining and how to tell and how to fix it: https://www.youtube.com/watch?v=gPtGQ8xQyhA https://www.youtube.com/watch?v=ivSogvXY6FA 4:30 The 4 things you need to rank: (long episode) https://www.youtube.com/watch?v=v_5kChCMQHQ (short episode) https://www.youtube.com/watch?v=W3L7tAil0Bg&pp=0gcJCfwJAYcqIYzv 5:10 The 4 ways to get backlinks: (long episode) https://www.youtube.com/watch?v=sYPARAuCXao (short episode) https://www.youtube.com/watch?v=U-r_Bi3FBt8 6:15 LLMS.txt does nothing: https://www.youtube.com/watch?v=-WflCZyBnj8

Local SEO vs. Regular SEO - Episode 128
Oct 6, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 2:08 Local SEO vs. Regular SEO 2:07 Map The episode about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A The episodes about the 4 things you need to rank: https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0Bg Documents about local SEO: https://ahrefs.com/blog/local-seo/ https://www.semrush.com/blog/what-is-local-seo/

SEO Ranking Factors - Episode 127
Sep 24, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 2:09 What is a ranking factor 2:34 Why do you do SEO? 3:55 Many of the things people do are not SEO 4:16 Why did your impressions fall? 4:45 Definition of impressions 6:51 Why did your traffic fall? Episodes that answer this question: https://www.youtube.com/watch?v=gPtGQ8xQyhA https://www.youtube.com/watch?v=ivSogvXY6FA 9:38 If you're not tracking your SERPs you're going to have no idea if you're successful 10:30 EEAT has no effect on your rank Google's own documentation says this: https://developers.google.com/search/docs/fundamentals/seo-starter-guide 12:23 EEAT audit = scam 12:28 People do EEAT on your website = scam 13:12 Other things that are not ranking factors 17:24 Things that are ranking factors The episode that talks about relevancy and authority and algorithms https://www.youtube.com/watch?v=zjoV09CHyGA

Relevancy, Authority, and How The Algorithm Ranks You - Episode 126
Sep 17, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 1:22 Announcements 2:19 The four things you need to rank Episode talking about types of penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A 4:28 Relevancy Episode covering anchortext: https://www.youtube.com/watch?v=kS-Fh3QXB8A 6:24 Authority Episode on helpful or harmful inks https://www.youtube.com/watch?v=E7_DM7fj4Yg 8:10 How the algorithm understands where to rank you

SEO Works Like High School Popularity - Episode 125
Sep 10, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 0:57 Reminders (How to contact me with questions) 2:14 Authority is basically like high school popularity 3:10 What makes somebody popular in high school? 5:56 What makes a website rank? 7:15 The 4 things you need to rank Episode about good backlinks and bad backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4 https://www.youtube.com/watch?v=1dZSbWKJlJ0 Episode about SEO being a competition: https://www.youtube.com/watch?v=HZo8Cdt3PnI 12:06 The reason people think good content makes a website rank

Four SEO Reasons Your Rank and Your Traffic Are Decreasing - Episode 124
Sep 3, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 2:26 Why is my traffic decreasing? 3:02 Traffic is not an SEO metric 3:13 Traffic is a function of monthly search volume and your rank 3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERN Episode that explains traffic and position: https://www.youtube.com/watch?v=01am10-OwDY 4:52 Tracking your SERPs is the main thing you need to do 6:15 A SERP chart needs to do these 3 things 7:43 Average position is a ridiculous metric that doesn't tell you anything 10:07 The way you check if you're at the top of the results is with a SERP chart 10:29 Sometimes you lose traffic because your SERPs drop The episodes that talk about why you lose position: https://www.youtube.com/watch?v=gPtGQ8xQyhA&pp=0gcJCcYJAYcqIYzv https://www.youtube.com/watch?v=ivSogvXY6FA 10:47 There are 4 reasons your rank can decrease

Do You Need to Keep Buliding SEO Backlinks After You Are In First Place? - Episode 123
Aug 27, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 0:55 Reminders 2:44 An AI reminder AI episode: https://www.youtube.com/watch?v=vw0CGhhpNeY 3:34 Authority comes from backlinks 3:58 SEO is like running in a race 4:30 There's always a website in first position, etc. 5:04 We do not start building backlinks before we spend 4 weeks looking at many things, including the competition 6:25 Why do you lose your rank? Episode 89: https://www.youtube.com/watch?v=gPtGQ8xQyhA Episode 90: https://www.youtube.c:46 om/watch?v=ivSogvXY6FA 7:46 People do not hire us if they are already in the first place 8:14 When people get outranked they complain on SEO discussion websites about losing rank 9:10 Websites on the first page organically get backlinks The 4 ways to get backlinks: https://www.youtube.com/watch?v=U-r_Bi3FBt8 The marketing backlinks episode: https://www.youtube.com/watch?v=mFv70Um0gik&pp=0gcJCbIJAYcqIYzv

SEO Is Pay to Play... Sometimes - Episode 122
Aug 20, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 2:26 The 4 things you need to rank 2:56 episode 2 talks about multiple types of penalties Link: https://www.youtube.com/watch?v=ElGAxpB8q1A 6:14 SEO is a competition, not a checklist 6:29 SEO is not about doing everything according to a checklist 6:37 A checklist presumes a standard exists 7:46 Backlinks usually either cost money or effort 7:51 There are 4 ways to get backlinks Link: https://www.youtube.com/watch?v=U-r_Bi3FBt8 10:06 Why are backlinks expensive? 10:36 Presume everyone is doing everything on page right 10:59 How does the search engine know which website to rank then? Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4s https://www.youtube.com/watch?v=1dZSbWKJlJ0 12:50 Examples of unhelpful advice 15:00 You need to pay for authority 15:50 What to do if you do not have money for SEO 16:30 If you do not have money for SEO, do this 18:30 EEAT definition 18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide 19:42 SEO is about doing better than your competition

EEAT, Content, Dwell Time. NOT Ranking Factors. Here's Why - Episode 121
Aug 13, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 1:07 Reminders 2:35 SEO is no barriers to entry 5:18 EEAT 5:44 This website from Google says EEAT is NOT a ranking factor https://developers.google.com/search/docs/fundamentals/seo-starter-guide 6:06 Content is King 6:45 What I think "content is king" originally meant 9:08 Good quality content probably gets you better quality backlinks which can help you rank higher 9:31 Dwell time 9:56 Low dwell time on a high quality website 10:23 High dwell time on a low quality website 11:55 Dwell time is not a ranking factor

A Review of Episodes 101-119 - Episode 120
Aug 6, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 1:41 How to set up an SEO Zoom advisory Call with me 2:22 Episode 101: SEO: The Ethics of Linkbuilding 3:05 We tell how SEO works, not the way you need to do it 3:23 The 4 ways to get backlinks 4:50 Episode 102: SEO is Simple, Not Easy 5:40 The 4 things you need to rank 8:54 Episode 103: Be Careful of This SEO Buyer Scam 9:22 A description to explain these scams 11:50 Episode 104: Doin' SEO: A Day in the Life, and a Question From Patreon, PBNs, and OBL 12:25 OBL description 12:32 Episode 105: There are 4 Things You Need to Rank. These Are What They Are With Examples 12:42 The 4 things you need to rank 13:28 Episode 106: There Are 4 Ways to Get Backlinks. Here They Are 13:41 The 4 ways to get backlinks 15:29 Episode 107: You Might Get a Penalty. Maybe. 16:23 Episode 108: What Are Those Spammy SEO Links Everyone Seems to Be Getting Constantly 17:32 It's marketing 18:58 Episode 109 Good Content is a Myth, and What UFC and SEO Have in Common 19:19 Quality of content is not a ranking factor 21:47 Episode 110: How to Track Your Progress in SEO 12:06 SEO is the process of getting your website to the top of the search engine 25:05 Episode 111: How to Make a PBN (Correctly), a Review 25:30 3 Things to know 26:16 Episode 112: SEO is NOT Conversion Optimization 26:30 Defining these 27:50 Episode 113: DR is Not the Main Thing You Should Look at 28:17 We're going to talk more about this in a while 28:30 Episode 114: Good SEO Backlinks vs Bad Backlinks - a Review 29:03 Forum profile vs sidebar vs blog comment vs contextual 29:58: Episode 115: SEO, AI, and llms.txt 30:56 How to get with AI 32:34 Episode 116: Three Reasons Your SEO Backlinks Are Not Helping You 33:03 A reason it’s not working 36:09 Episode 117: How to Increase Your DR (and an Update on My Public Challenge) 36:38 There is never a reason to increase your DR 39:50 Episode 118: The High DR Backlink Scam – EXPOSED 40:37 Here’s how the scam works 41:00 Episode 119: My SEO Advice (AI Services and AI Content) 41:59 AI Content on your site

My AI SEO Advice (AI Services and AI Content) - Episode 119
Jul 30, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 0:54 Reminders 1:18 How to plan an SEO Zoom Advisory Call with me 2:25 Avoid paying anybody to do anything related to AI right now 2:43 llms.txt does not get you listed in llms 2:52 The AI and llms.txt episode ( https://www.youtube.com/watch?v=-WflCZyBnj8 ) 3:21 Don't pay people to do stuff that doesn't work 3:32 AI SEO/GEO is the same as regular SEO 3:52 People say things without proof. Where's the proof? 4:56 Avoid paying people to be listed in AI tools 5:20 Good AI SEO is good SEO 5:35 Avoid paying anyone for an AI audit 5:40 EEAT audits are pointless because EEAT is not a ranking factor 7:04 The reason EEAT audits are a scam 7:33 The episode about why EEAT is not a ranking factor ( https://www.youtube.com/watch?v=z3_gomfiJYI ) 8:04 The episode about HCU ( https://www.youtube.com/watch?v=wsMom4V-Yag ) 8:10 Search engines cannot tell the quality of content, so they rely on authority 8:46 How would they factor bias? 9:16 Avoid paying people for AI SEO 9:29 The 4 things you need to rank. 10:55 Should you use AI content? 11:38 A lot of AI content is filler content 12:24 Duplicate content is not a thing 12:35 The episode about duplicate content ( https://www.youtube.com/watch?v=tpL_cbueWLY ) 12:45 When duplicate content is a problem 13:38 AI slop is placeholder content 15:26 If it's possible for search engines to detect AI content, it can get penalized 16:25 We recommend not using 100% AI content 16:42 the reason AI content might get penalized 17:40 AI blogs are low effort 18:04 AI was trained on existing content. What is it adding? 18:20 People have told me they are having trouble getting AI content indexed 20:21 The episode about How to tell if something is a ranking factor ( https://www.youtube.com/watch?v=G3fVqO5K_lg ) 21:20 Why would an expert use AI content? 21:47 Content is not a ranking factor, but it is a conversion factor 22:28 the episode about SEO and conversion optimization ( https://www.youtube.com/watch?v=KsDIThvf6hY ) 24:21 What are they trying to sell you?

The High DR Backlink SEO Scam EXPOSED.- Episode 118
Jul 23, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 1:23 How to plan a SEO Zoom Advisory Call with me 2:48 Definition of dr 3:17 DR doesn't mean what people think 3;55 Low DR backlinks can be good, too 4:19 Here's the episode about Marketing SEO Spam 4:35 anchortext definition 5:44 The problems with high DR websites 7:12 Don't buy backlinks based on DR 7:29 The episode about lower DR ranking over higher DR 8:12 A refersher of a good backlinks: 8:16 contextual 8:20 likely on a relevant website 8:22 on a relevant post 8:25 makes sense grammatically and syntactically 8:31 doesn't look like it was written for SEO 8:36 Episodes 37 and 39 describe more about the difference between a good and bad backlink 9:14 Here's the scam 10:05 Anything that can be automated will not help SEO 11:07 If you're buying backlinks based on DR you are probably going to get scammed 11:53 Content wrtiers dislike this podcast 12:07 Developers dislike this podcast 12:21 The 4 things that are necessary to rank 13:13 Dwell time is not a ranking factor 13:14 content quality is not a ranking factor 13:15 UX is not a ranking factor 13:32 How Impressions work 13:52 How to know how much traffic you are going to get 16:01 Quality of content is not a ranking factor 16:04 Dwell time is not a ranking factor 16:06 AI is not stealing your traffic 16:09 LLMS.txt does nothing 16:12 EEAT is not a ranking factor 16:19 Even Google admits EEAT is not a ranking factor 16:26 Anyone offering you an EEAT audit is scamming you 16:30 Anyone offering you an HCU audit is scamming you 16:32 Anyone claiming they can get you in the AI tools is probably scamming you or trying to sell you some trash that won't help you 16:39 Anyone claiming UX is a ranking factor is scamming you 16:54 Don't buy backlinks based on DR 17:00 a LEGIT DR80 backlink on a homepage would easily be $10,000 per month. 18:12 There are better ways to spend your money 18:23 Most DR80 websites are owned by companies and corporations that do not sell backlinks 18:29 DON'T BUY BACKLINKS BASED ON DR

How To Increase Your DR (And an Update on My Public Challenge) - Episode 117
Jul 16, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 1:37 Schedule an SEO Zoom Advisory Call with me 2:30 HCU audits are scams 3:10 RIGHT NOW AI SEO is the same as regular SEO 4:01 Zero people have shown proof that AI is stealing their traffic 4:30 No one has shown a website that ranks without backlinks (yet lying content writers still say their content will make you rank) 7:21 How do you increase DR? 9:19 A history lesson of authority and page rank 11:59 The first reason people ask how do they raise their DR? 13:12 Clients pay us to be at the top of the search engines, not to increase their DR 13::33 The second reason people ask how do they raise their DR? 14:50 Higher DR doesn't mean more authority than less DR 15:36 The third reason people ask how do they raise their DR 16:22 Would you rather be at the top of the search engines or having 100 DR

Three Reasons Your SEO Backlinks Are Not Helping You - Episode 116
Jul 9, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 1:42 Schedule an SEO Zoom Advisory Call with me 2:06 The first reason (not enough authority) 3:45 You need enough authority compared to your competition 4:02 The second reason (they are spammy) 4:46 The third reason (other problems with your website) 6:05 You can do things wrong and they won't hurt you until you start getting authority and search engines look more closely at your site 6:50 Article I was talking about 8:50 We do not sell backlinks off a menu 11:02 The 4 things you need to rank 11:04 1 No penalties 11:06 2 Content 11:07 3 Relevancy 11:09 4 Authority 11:10 There's a reason we do it that way 11:30 When you have everything you need, THEN you need authority 13:18 We cannot "take a quick look at your website" because SEO has covers more than your website 15:50 It's impossible to do SEO without studying your competition 16:00 Review

SEO, AI, and LLMS.txt - Part 1 Probably - Episode 115
Jul 2, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 1:48 How to arrange a Zoom SEO Advisory Call with me 2:48 Is AI going to replace SEO? 3:49 Is AI really stealing your SEO traffic? 5:06 Most AI articles are clickbait 5:38 No one knows how AI works for SEO 5:57 AI services are probably scams 6:47 AI did not steal 70% of your traffic 7:21 AI problem vs SEO problem 7:40 People are trying to sell you dumb nonsense because you are afraid of AI 8:26 Being listed vs. ranking 9:27 Problems with AI 10:30 AI fatigue 11:22 Is AI content ok? 12:30 Avoid buying backlinks from AI sites, AI slop 13:13 Hypothetical explanation of how search engines would penalize AI 14:22 What do search engines do? 14:54 Examples of things that are spammy 15:51 Good quality content comes form popularity, not content 16:43 The other side of the argument 17:29 Don't have an entire website that is AI 18:20 How to get your website found in AI 18:46 llms.txt 19:41 ahrefs article stating llms.txt isn't considered by LLMs 20:41 Whose traffic is actually declining? 20:03 How do people use AI? 22:28 AI is different than SEO 23:47 AI saves time 24:10 Not visiting a website isn't bad for SEO 24:36 AI is probably trained by information that is biased 25:28 Search engines are just fine. 26:04 There are only a few ways that AI can consider a website 26:59 AI will plausibly have a popularity metric like backlinks 27:24 You rank because you're popular, not because you're useful

Good SEO Backlinks vs. Bad Backlinks - A Review - Episode 114
Jun 25, 2025·—
—
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy 1:30 Reminders 2:06 How to arrange a Zoom SEO Advisory call with me 2:23 SEO AI Preview 4:07 We are thinking about doing videos 5:39 The 4 things you need to rank 9:17 Why you need backlinks 10:01 This is how authority works 11:57 Good backlinks and bad backlinks 12:57 YOU HAVE TO UNDERSTAND WHY 14:23 Think like a search engine 14:33 SEO is manipulation 16:01 A process to distinguish good backlinks from bad backlinks 16:50 Quick version 17:40 Good backlinks 17:46 Citations 17:52 Contextual (definition) 18:24 Spammy backlinks 18:24 Blog comments 18:46 Forum profile backlinks (definition) 19:25 Footer backlinks (definition) 20:32 Blog roll backlinks (definition) 21:17 Review 21:32 Checking the website itself 22:11 IP addresses 24:24 No links to gambling/pharma/adult 24:45 No links from pharma/adult/gambling 26:00 No backlinks from places that don't make sense 26:58 No backlinks from languages that don't make sense 28:01 IT HAS TO MAKE SENSE. 28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT. 29:16 Selling articles and links to whoever wants them is a big red flag 29:29 Review 29:59 Normal content 30:06 No spun content 30:31 AI content should make you rethink 32:34 Good backlinks help you 32:36 Bad backlinks harm you

DR is Not The Main Thing You Should Look At - Episode 113
Jun 18, 2025·—
—
1:56 How to do a SEO Zoom Advisory Call with me BACKGROUND 3:01 What is authority? 3:14 What are the 4 things you need to rank? 3:57 Pagerank 4:43 Different SEO tool's authority calculations THERE IS MORE TO IT THAN DOMAIN RATING 6:29 A high DR website can be bad and a low DR website can be excellent 7:41 Do you want a course about buying domains for your PBN? 9:58 Why the THEORY episodes are more important than the how to episodes. 11:36 Examples 4 of things that are more significant than the metric DR. 12:15 Number of backlinks is probably the least important factor that exists. 13:47 DR does not make the decision for you. 14:14 SEO is not about DR 15:00 The 4 things you need to rank again 15:28 Search engines do not use DR It's an estimate. 15:45 Higher DR does not mean a website ranks higher. 16:22 Two domains, which should you buy? 17:13 Stop buying domains and backlinks because of their DR 17:50 Better traits but lower DR = it's a better domain Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

SEO is NOT Conversion Optimization... - Episode 112
Jun 11, 2025·—
—
01:14 Reminder 01:48 How to arrange an SEO Zoom Advisory Call with me 01:59 Question for listeners 02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO 04:08 Why people will get frustrated with this episode 04:16 What is SEO? 05:03 What is conversion optimization? 05:42 Traffic is a factor of monthly search volume and your rank 06:00 How to calculate how much traffic you get 07:45 How to calculate how much you will get in sales 08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts 09:28 How to determine how much money you will make 11:02 How to make more money 11:38 The 4 things you need to rank 11:46 Conversion optimization 13:32 Once the person is on your website, SEO ends 14:15 Once the person is on your website, conversion optimization applies 15:40 The difference between an SEO problem and a conversion optimization problem 18:11 SEO is not the same as conversion optimization 21:30 You need to know why this works Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

How to Make a PBN (Correctly), a Review - Episode 111
Jun 4, 2025·—
—
1:10 New episodes 1:36 How to arrange an SEO advisory call with me on Zoom 4:38 The reason we're making this episode 5:30 The reason SEO can't be taught in 10 minutes 6:17 The difference between a private blog network and a private blog portfolio 7:24 Do NOT link your sites together 7:42 In specific order, what you need to rank 10:15 Things that do not generate authority 11:00 What transfers authority 11:35 There are 4 ways to get backlinks 13:27 Are PBNs blackhat? 14:45 The purpose of a PBN 15:40 Find the websites 20:50 Find hosting 21:20 Do not use the same provider 23:50 Do not use SEO hosting companies 25:05 Content 26:36 Make a regular website 28:24 How many words? 28:54 Plugins Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

How to Track Your Progress In SEO - Episode 110
May 28, 2025·—
—
Reminders Announcement What is the purpose of SEO? The SERP Tracker we use. A secret bonus you can do with a SERP tracker Three things to look for in a SERP tracker


