Green Behavior

This week, Brittany sits down with Zoë Richards, Director of PR & Communications at Rothy’s, to talk about how the brand is weaving itself into the cultural conversation. From a Times Square activation to collaborations...

What happens when a major fashion magazine decides to take sustainability seriously? Earlier this week, Teen Vogue did what it does best—challenge the status quo. Known for its bold, culture-shifting storytelling, the...

If you’ve been tuning in to Green Behavior for a while, you already know how much I love talking about perceived value—why it matters and how it drives people to spend more on sustainable products. What we haven’t...

#9 In this bonus episode, Brittany introduces a new segment called "Voice Notes," where she shares her spontaneous thoughts and observations on current topics. This episode focuses on a recent major development in...

#8 In this solo episode, Brittany breaks down the partnership between ByRotation and Airbnb and unpacks the power of cultural relevance in driving sustainability forward. More than just a clever marketing move, Brittany...

#7 From social justice to climate change, Gen Z is known for leading the charge on some of the most pressing issues of our time. They may be the new kids on the block, but GenZ has strong opinions and high expectations...

#6 In this solo episode, Brittany explores the latest TikTok trend, "underconsumption core." She discusses how economic factors like inflation and financial uncertainty are driving this trend and examines the deeper...

#5 In this solo episode, Brittany explains how temporal discounting influences our purchasing decisions. She shares insights from Vestiaire Collective's 'Think First, Buy Second' campaign, highlighting real-world...

#3: In this episode, Brittany is joined by Danielle Vermeer, Co-founder and CEO of Teleport, the "TikTok for thrifting" app. With over a decade of experience in fashion, tech, and sustainability, they discuss the...

#2: In this episode, Brittany sits down with Joseph Merz, the Founder and Chairman of the Merz Institute, to explore the connection between human behavior and the ecological overshoot. Joseph provides profound insights...

#1: In this solo episode, Brittany explains why understanding consumer behavior is key to driving sustainable change in fashion, highlighting that in order to break the rules, you have to understand the rules. Mentioned...

#1: In this solo episode, Brittany explains why understanding consumer behavior is key to driving sustainable change in fashion, highlighting that in order to break the rules, you have to understand the rules. Mentioned...

Welcome to Green Behavior, a podcast by the Sustainable Fashion Forum exploring the intersection of fashion, psychology, consumer behavior, and sustainability. Hosted by SFF founder and CEO Brittany Sierra, this podcast...