Getting to "Hell Yes!".

Getting to Hell Yes! Live with Valeria Urcuyo | Solving the Property Manager’s Appliance Headache How do you keep tenants happy, property owners calm and your maintenance team sane all at the same time? In this episode of Getting to Hell Yes!, host Guillermo sits down with Valeria Urcuyo, VP of Operations at The Appliance Repair Professionals, to unpack how her Nicaragua-based team is redefining speed, quality and trust in the world of appliance repair for property managers across the U.S. Valeria shares her inspiring story. From booking appointments on Google Sheets to leading a 60+ person operation serving 27 states. Together, they dig into why traditional repair vendors fail, what property managers really need and how The Appliance Pros are solving a trillion-dollar maintenance pain point with speed, quality and genuine care. 🔥 What You’ll Learn: * Why speed + quality beat price in property management * The hidden costs of “cheap” appliance repair (and why it backfires) * How trust, transparency and follow-through retain both tenants and owners * Why the appliance repair industry needs more honesty and empathy * The difference between B2C vs. B2B service models in maintenance * How to manage 1099 techs while ensuring consistency and accountability * Why “lo barato sale caro” - cheap ends up expensive defines the market truth 💬 Comment below: What’s your biggest maintenance challenge in property management? 🔔 Subscribe for more Getting to Hell Yes! conversations about leadership, innovation and the future of multifamily operations. #PropertyManagement #ApplianceRepair #Multifamily #MaintenanceTech #SpeedQualityTrust #GettingToHellYes #ValeriaUrcuyo #PropTech #VendorManagement #IrisCX #GTHY

🎙️ Getting to Hell Yes! Live with Angelica Bermudez | From Sweeping Floors to Innovating Multifamily Maintenance What does it take to transform humble beginnings into a game-changing PropTech solution for multifamily maintenance? In this inspiring episode of Getting to Hell Yes!, host Guillermo chats with Angelica Bermudez co-founder of Esencia about her remarkable journey, starting as a young immigrant cleaning apartments in Tampa, to leading a company that connects property managers with reliable, quality-assured vendors through technology. 🚀 Key Topics Covered: * Angelica’s story: immigrant grit, purpose-driven growth, and innovation * How Esencia evolved from a cleaning service to a vendor-management platform for multifamily * The hidden costs of poor vendor compliance and slow unit turns * Why access to lower-cost, skilled local labor can improve quality and NOI * Solving the property manager’s pain: speed, quality and peace of mind * How Esencia's model differs from Angi or TaskRabbit offering quality, speed and supervision * Addressing labor shortages, burnout and turnover in property maintenance * Technology adoption: overcoming resistance at the site level * Lessons on leadership, pride in work and empowering vendors 🌟 Who Should Watch: * Multifamily & build-to-rent property managers * Maintenance leaders dealing with labor shortages & rising work-order times * Owner-operators seeking trusted vendors and better NOI * PropTech professionals exploring vendor-management innovation * Anyone inspired by stories of immigrant entrepreneurship & purpose-driven leadership 💬 Drop your thoughts in the comments: How can the multifamily industry better empower vendors and property managers to deliver quality, speed and resident satisfaction? 🔔 Subscribe for more Getting to Hell Yes! episodes featuring transformative leaders in PropTech, multifamily and property operations. #Esencia #AngelicaBermudez #PropTech #MultifamilyMaintenance #VendorManagement #ResidentExperience #LaborShortage #PropertyManagementInnovation #GettingToHellYes #IrisCX #GTHY

Turning ideas into impact. Bob Langlois is redefining water conservation for multifamily real estate. Bob is the President & Co-Founder of BONDI Water and Chief Ideator at Water Control Management, where his mission is simple but powerful: help multifamily owners save money, time and water. With over 30 years in professional services, he’s become known as the Water Ideator. A visionary leader who transforms conservation challenges into opportunities using tech-enabled monitoring, IoT solutions and education. As the founder of DB10X, Bob has built partnerships across property tax, IoT water tech and real estate services to help owners unlock new value from their assets. His approach blends futuristic thinking and practical execution, making him a trusted voice in sustainability and operational efficiency. 📈 On this episode of Getting to Hell Yes, we’ll explore: *Why water is the “next frontier” in property operations and cost savings *How IoT monitoring is reshaping conservation strategies *Lessons from three decades of solving “invisible” problems in multifamily *The mindset of an ideator: turning overlooked details into breakthrough solutions Beyond the boardroom, Bob is also a connector, problem solver and mentor. Passionate about raising awareness for water sustainability and helping others think differently about the resources we often take for granted. 💬 Expect a fresh, idea-driven conversation that challenges conventional thinking and delivers real strategies for owners, operators and innovators alike. #GettingToHellYes #WaterConservation #Multifamily #PropTech #Sustainability #IoT #LinkedInLive #GTHY #IrisCX

🎙️ Getting to Hell Yes! with Michael Brown of RentButter Michael Brown, CEO of RentButter has spent 25 years in PropTech and SaaS leading revenue teams at CoreLogic, Safefront, Onsite and Inhabit. Today, he’s tackling one of the rental housing industry’s toughest challenges: how to screen fairly, fight fraud and unlock revenue without shutting out good renters. In this episode, we cover: Why traditional credit-based screening leaves too many missed opportunities How RentButter uses identity, income and behavioral signals to find renters who pay and stay The hidden cost of bad debt (and how to reduce it) Why leading indicators matter more than lagging results like evictions Lessons on aligning personal goals with company OKRs The role of discovery, accountability and consultative selling in getting to “hell yes” Key takeaway: Equitable screening is about more than filling units, it’s about fairness, revenue growth and stronger communities.

🎙️ Getting to Hell Yes! with Thomas Demiranda of Yugo Thomas Demiranda, COO of Yugo brings a global perspective on student housing, operations, and creating communities that truly put residents first. With experience scaling across regions and navigating fragmented markets, Thomas knows what it takes to balance efficiency, culture and growth. In this episode, we cover: The unique challenges and opportunities in student housing today How Yugo builds a consistent experience across diverse markets Lessons in operational excellence and scaling with purpose Why aligning incentives matters more than slogans How to bring culture and community into the heart of real estate operations Key takeaway: Getting to “Hell Yes” isn’t just about filling beds, it’s about building systems and communities where students thrive and operators succeed.

🎙️ Getting to Hell Yes! Episode: Brandon Hammond Brandon Hammond joins the show to unpack one of the most urgent, messy and misunderstood challenges in multifamily and SFR property management: the talent crisis . With deep experience across multifamily, SFR, student housing and now field services, Brandon walks us through why so many operators are stuck in transactional loops chasing short-term wins over long-term value and what it will take to flip the model. From incentive misalignment and resident retention to employee development, career pathing, and the looming risk of organized labor, this episode covers what leaders need to hear (and do) now. 💡 Key Takeaways 🔄 Resident Retention Is a Flywheel—Not a Funnel Operators talk retention but invest in acquisition. The resident journey from inquiry to renewal should be treated as a single continuum. A flywheel model builds lasting momentum, unlike a leaky funnel chasing one-year leases. 💰 Incentive Misalignment Is Costing Operators Millions Leasing agents are paid for new leases not renewals despite the massive NOI upside of renewals. Renewal bonuses are often team-based and diluted, reducing motivation. “Follow the money” reveals systemic disincentives for sustainable performance. 🧠 You Can’t Retain What You Don’t Train Turnover is highest where training is weakest especially in maintenance. Strong onboarding, upskill and values-driven culture reduce churn and burnout. Progress Residential cut turnover from 22% to 8% by investing in human-first leadership. 🚨 The Talent Crisis Is Here And It’s a Canary in the Coal Mine Thousands of open maintenance roles show how deep the staffing gap is. Owners will either invest in people now or pay exponentially more later to private equity–backed vendors. If the industry doesn’t fix the talent experience, unionization or collective action may emerge. 🧩 Tech + Talent + Trust = Sustainable Ops Asset value and tech efficiency mean nothing without aligned, empowered teams. Property management is not zero-sum—people, tech, and profit can grow together. “Learn and respond” beats “offer and accept” when leading people into long-term success. 🔥 Brandon’s Big Advice “This will always be a people business. Understand that early. Invest in your team’s growth, not just their output and you’ll go farther, faster and with more purpose than you thought possible.”

Getting to Hell Yes! with Phillip Burton: Service, Trust & Authenticity in Flooring In this episode of Getting to Hell Yes! , we sit down with Phillip Burton, VP of Strategic Partnerships at Preferred Floor & Tile , to explore how flooring isn’t just about materials, it’s about service, reliability and people . From his early career chasing Wall Street dreams to finding purpose in the flooring industry, Phillip shares how authenticity and blue-collar values shaped his approach to building long-term partnerships in the SFR and multifamily markets. He explains why service, not price is the real differentiator , how vendor trust de-risks decisions for institutional buyers and why labor is the hidden driver behind resident experience and operational success. We also dive into the future of flooring with technology like LIDAR, the challenges of scaling in new markets, and the importance of vendor consolidation to create predictability for operators. Phillip closes with timeless leadership advice: be authentic, show up with purpose, and the right opportunities will follow. 👉 If you’re in property operations, vendor management or housing leadership, this conversation will change the way you think about service partnerships.

Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResi In this episode of Getting to Hell Yes! , we’re joined by Gregory Frank, Founder of EverResi Media , to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry . Greg shares his journey from franchise operations into real estate and why he saw the need for a media platform dedicated to amplifying the voices of owners, operators, vendors and residents . We dive into how EverResi is addressing the industry’s perception gap , why collaboration and national standards are critical, and how the resident experience has become the license to operate . From tackling “villainization” in the media to preparing the sector for legislative headwinds, Greg outlines what’s at stake and what’s possible when the industry unites behind a shared vision. 👉 Whether you’re an operator, vendor, investor or simply curious about the future of housing, this conversation offers a clear-eyed look at where SFR/BTR is headed and why now is the moment to get to Hell Yes!

Jake Stoll – Director of Partnerships at Rent Ready , a national turn services provider helping property managers simplify and standardize make readies. From sticky notes to standardization: how property managers can cut turn times, improve resident experience, and unlock NOI. Key Quotes “Most make ready boards are in the back of a basement somewhere totally siloed.” “We’ve seen average turn times at 18 days but management companies want 5.” “The first nine days determine retention. Speed without quality isn’t enough." “Data gives you visibility: reliability rates, quality rates, actual vendor performance.” “Patience is critical. Be present, be consistent and the change will come.” Highlights The Problem : Unit turns are still tracked on whiteboards and sticky notes, leading to siloed communication, delays and lost revenue. The Impact : Industry averages show turn times of 18 days, costing operators thousands in lost rent and damaging occupancy rates. The Rent Ready Solution : National vendor network bundled under one system. Software-driven scheduling and automation to cut turn times to ~4.25 days. Dashboards that give property managers visibility into quality, speed and vendor reliability. Resident Experience : The first 9 days in a unit are critical to retention. Poor turns mean work orders pile up immediately, increasing churn. Growth Trigger : Companies feel the pain most acutely during expansion when old processes don’t scale and visibility gaps become costly. Guillermo’s Key Takeaways Turns are not just a cost center, they’re a strategic growth lever . Speed + quality must work together. One without the other creates churn. Data-backed visibility transforms turns into a predictable, repeatable process. Patience and presence matter when driving change in an industry built on status quo. Track not just speed, but quality. What percentage of your turns create immediate work orders?

Getting to Hell Yes! with Kelly Brooks: Speed, Consistency & Data in Property Renovation In this episode of Getting to Hell Yes! , we sit down with Kelly Brooks, CEO of Property Masters , to explore how speed, consistency, and data are transforming large-scale property renovations. With nearly two decades of experience, Kelly shares her journey from starting at Property Masters in college to leading a semi-national renovation provider serving institutional investors across 23 states. We dig into why speed, quality and consistency aren’t just buzzwords but critical factors that protect margins, reduce risk and deliver predictable results in both SFR (single-family rental) and REO (foreclosure) markets. Kelly also opens up about the technology her team built to eliminate inefficiencies, why listening is the most underrated skill in sales and leadership and how data-driven operations create real competitive advantage. 👉 Whether you’re in real estate, PropTech or leadership. This conversation is packed with insights on scaling operations without sacrificing quality. #Leadership #RealEstate #PropertyManagement #GettingToHellYes #KellyBrooks

Getting to Hell Yes! with Dan Oltersdorf of Centricity Dan Oltersdorf’s journey from a college RA to President of Centricity is a masterclass in spotting problems, building solutions and scaling them across an entire industry. In this episode, Guillermo and Dan dive into: How a conversation between two competitors sparked Centricity’s launch Why centralizing HR, accounting, IT, and insurance can unlock growth The challenge of replacing “Jack-of-all-trades” roles with true specialists Why timing and trust often matter more than NOI in decision-making How passion and authenticity fuel resilience in high-rejection roles 💬 Key quotes from Dan: “Pay attention to what gets you excited… that’s where you’re going to be most effective.” “What if we could reduce margins and deliver services to multiple companies while remaining competitors and unique brands?” “The old way of hand tools isn’t cutting it anymore… let’s pick up the power tools.” “Sometimes the priority is stability and the idea of making a change feels like a threat.” “No matter how much technology we bring in, you have to enable the human impact to come through.” My takeaways: From my perspective, the real gem in Dan’s story is that his “Hell Yes!” buyers aren’t just chasing NOI, they’re solving for stability, scalability and the freedom to focus on their core business. Centricity’s model works because it removes the friction of non-core, high-effort tasks, letting leaders put their best energy into what matters most.

In this episode of Getting to Hell Yes! , Guillermo Villasenor brings together three powerhouse voices in property management: Tanya Severson , Stacey Lusader and Mindy Seeger to dissect one of the most complex challenges in real estate operations: maintenance. They explore a compelling metaphor. The four-legged stool of property maintenance made up of owners, vendors, maintenance providers and residents . What happens when one leg falters? The whole system wobbles. From real-world vendor frustrations and owner-operator blind spots to resident psychology and program management best practices, this episode dives deep into: Why maintenance is more than just fixing things. It's a strategic asset decision The hidden cost of misalignment between stakeholders Why culture and communication are more powerful than any tech tool The emotional weight residents carry when systems break The call for program management, empathy and education across all roles Whether you're managing scattered-site SFR, running a vendor business or investing in rental portfolios, this episode will shift your perspective on maintenance from “cost center” to “community builder.” Spoiler : Fixing maintenance isn’t just about dispatching a plumber, it’s about aligning motivations , building trust and treating every stakeholder like a partner.

🚀 Getting to Hell Yes: From Metrics to Meaning with Daniel Paulino What if your reputation wasn’t just about your star rating? What if it could predict business health, uncover blind spots and give you a daily playbook for loyalty? In our latest Getting to Hell Yes episode, I sat down with Daniel Paulino , Head of Real Estate at Reputation and former VP of Digital Strategy at Bizzuto. To talk about why great brands go beyond “doing things right” to creating experiences worth forgiving. 💬 “A brand can apologize. But a relationship seeks forgiveness.” — Daniel Paulino We covered: Why “love brands” win in crowded markets Blending physical + digital experiences (“fidgetal”) to create loyalty Why chasing star ratings is a losing game and what to measure instead How AI and predictive analytics are changing discoverability and recommendability The link between brand health and NOI (and how to prove it) If you’ve ever wondered how to stop guessing where to invest in CX and start focusing on what actually moves the needle, this conversation is packed with actionable insights. #GettingToHellYes #CX #ReputationManagement #Multifamily #BrandStrategy #LinkedInLive #PropertyManagement #Leadership

Getting to “Hell Yes!” with Tyler Kuresa: Why Maintenance Without Data Is Just Expensive Guesswork 💬 “If you don't have the best information, you're gambling. The question is: are you ready to own that?” – Tyler Kuresa Before founding Onsite Analytics, Tyler Kuresa was a professional baseball player and a DIY landlord. That second part nearly ruined him. After losing thousands on avoidable HVAC failures, Tyler realized the biggest leak in property operations wasn’t a busted pipe, it was missing data. Work orders were being handled blind. Capital planning was just math + hope. And maintenance? It wasn’t managed. It survived. Enter Onsite Analytics: a full-stack data platform that transforms maintenance decisions from guesswork into strategy by actually knowing what’s in every unit. 📸 Thousands of unit photos 🛠️ Warranty + lifecycle tracking 📊 Predictive failure analysis 📱 Onsite techs scanning door tags to get instant access to service histories and manuals This isn’t just proptech, it’s operations intelligence. And Tyler is crystal clear on where the “Hell Yes!” happens: 📌 When a maintenance lead can prevent repeat work orders 📌 When asset managers can defend budgets with real forecasts 📌 When directors of maintenance stop gambling and start leading 🔥 “If you want to make data-driven decisions, you actually need the data first. We give it to you clean, real and usable.” – Tyler Kuresa Ready for a wake-up call? Ask yourself: What’s costing you more: a broken appliance or a preventable one? Gambling might feel normal. But so did Blockbuster. It's time to choose clarity. Choose control. Choose “Hell Yes.” #proptech #maintenance #data #multifamily #assetmanagement #hellyes

Getting to “Hell Yes!” with Allan Klassen: Why Clarity Isn’t a Buzzword, It’s a Business Strategy 💬 “Clarity is the new clever.” – Allan Klassen After decades leading one of Canada’s top homebuilders and transforming customer experience at Brookfield Residential, Allan Klassen now coaches CEOs on the one thing most leaders struggle to admit: misalignment. 👉 Alignment isn’t agreement in the boardroom. It’s what happens when people walk out and execute. From frontline autonomy to trade partner trust, Allan’s philosophy is simple but powerful: If you’re not clear on the why , you’ll never scale the how . 📌 "You get what you tolerate. So set the standard and stick to it.” 📌 “Most companies tell people what to do. Great companies tell them what not to do and let them fly.” 📌 “If your customer experience is broken, check your internal alignment first.” This one hit differently. Especially if you’re: • Leading through complexity • Relying on third-party vendors to deliver your brand • Trying to scale culture, not just output Allan’s approach blends strategy, story, and soul. It’s not just leadership advice, it’s a reset. Let’s talk about alignment not as a buzzword, but as your next unfair advantage. #leadership #culture #strategy #executivecoaching #realestate #proptech #hellyes

Getting to “Hell Yes!” with Julie Blanc: Why Revenue Management Is More Than Math and Core to the Mission 💬 “You can’t optimize what you can’t see.” – Julie Blanc After multiple startup exits and a career in VC, Julie Blanc zeroed in on one of multifamily’s most overlooked levers: pricing. With Rentana, she’s not just offering AI-powered pricing suggestions. She’s building a transparency-first platform that gives operators and strategists full visibility into every decision. 🔍 Plain-English explanations of every recommendation 📈 Daily insights that go beyond rent and reveal what’s really blocking performance 💡 A system that aligns onsite teams, corporate, and ownership with shared goals This convo was a game changer for me. If pricing drives NOI, cap rates and asset value, why are so many teams still managing it with duct-taped spreadsheets? 👇 Here's what I learned: • Revenue management is not about raising rents, it’s about hitting your goals • The best customers are often those who tried to DIY it first • Transparency isn’t a nice-to-have, it’s a requirement • Compliance and clarity matter just as much as lift Julie’s approach reminded me: Hell Yes doesn’t come from hype, it comes from clarity. #multifamily #proptech #pricingstrategy #revenueoptimization #hellyes

“We don’t sell resumes. We help leaders play chess, not checkers.” — Kelsi Cory This episode is for anyone who's ever thought recruiting was just “filling seats.” Kelsi Cory - founder of Cory Executive Recruiting joined us to break down what great hiring really looks like at the executive level. Spoiler: it’s not transactional. It’s personal . 🧠 What we covered: Why real recruiting is built on trust , not urgency What stealth-mode executive search actually looks like The 4 Cs framework she uses to match talent: Commute, Compensation, Culture, and Challenge How to stop being a vendor and start being a partner 💬 “If you're just taking orders, you're a vendor. If you're leveling with them, you're a partner.” Kelsi doesn’t race to close roles. She builds relationships that compound. She’s called before the job is even posted and trusted because she’s not afraid to say “not yet” if the alignment isn’t right. This one’s a masterclass in strategic hiring, leadership, and career moves that stick . #GettingToHellYes #ExecutiveSearch #Leadership #Recruiting #PeopleStrategy #HiringForImpact #CultureMatters #LinkedInLive #KelsiCory

“We don’t sell showers. We sell lease-ups.” — Yovonne Kenny This episode is a masterclass in operational selling . Yovonne Kenny known for scaling Preferred Floor & Tile into an 8-figure brand and now leading at Palisade ACP joined us to break down why the real sale isn’t the product… it’s the performance outcome . 🚿 Her waterproof, groutless wall system cuts install time from 5 days to 2. But that’s not what sells. What sells? Faster unit turns. Happier residents. Lower churn. More lease-ups. 🧠 What we covered: Why maintenance delays = resident churn How to sell time savings, not specs What it means to align with ops, not just aesthetics Why distribution is won by reducing friction, not flashing features 💬 “If it’s not a hell yes, it’s a hell no.” Yovonne’s style is no-nonsense, ops-driven, and laser-focused on results . She speaks in work order velocity , not vanity metrics. And her sales approach? All about eliminating drag and unlocking NOI. This one’s for anyone who: ✔️ Sells into SFR/BTR ✔️ Builds tech or services for ops teams ✔️ Wants to stop pitching features and start closing outcomes #GettingToHellYes #PropTech #Multifamily #SFR #BuildToRent #Operations #LeaseUps #ResidentExperience #YovonneKenny #LinkedInLive

Getting to “Hell Yes!” with Dana Dunford: Why the Real Innovation in Proptech Starts with the Underdog 💬 “Fifty percent of it is just hard work. The other fifty percent is luck - right place, right time.” – Dana Dunford Dana Dunford didn’t come from real estate. She came from Apple, Nest and a spreadsheet full of rental headaches. That mix led her to launch Hemlane , a property management platform built not for the REITs but for the 72% of landlords who self-manage. 📦 These aren’t the folks on CoStar. 🏘️ They’re the ones managing duplexes from two time zones away. 🧠 And they’re the future of housing, if we give them better tools. What stood out most from our conversation: ✅ Innovation doesn’t trickle down. It bubbles up. ✅ If users won’t pay for it, it’s not solving their real problem. ✅ Don’t chase features, chase outcomes. ✅ And don’t build for logos, build for loyalty. 🔥 “You don’t start disruption from the top. You start at the bottom.” – Dana Dunford If you’re in proptech, SMB SaaS or just believe in the power of overlooked customers then this one’s for you. #proptech #startups #productstrategy #rentalhousing #hellyes #bootstrapped #founderjourney

What happens when innovation in PropTech slams into the bureaucratic brick wall of enterprise property management systems? Remen Okoruwa's answer: you build the middleware layer that makes it all work—faster, cheaper, and with less pain for everyone involved. This episode dives deep into the realities of integrating with Yardi, RealPage, Entrata, and the rest of the acronym soup. Spoiler alert: it’s a mess. But Propexo is fixing it. 💥 Key Takeaways The Problem : PropTech startups can’t scale because integrations with major PMSs are a costly, slow, manual mess. Think $25K per integration, six months of red tape, and QA processes that feel like a dentist appointment. Why This Exists : Legacy PMSs treat APIs like gated toll roads—pay upfront or get lost. There's no rev-share model, no app-store mindset. Just cover charges and "maybe we'll email you back." Propexo’s Fix : A middleware platform that standardizes integrations across all major PMSs—plus built-in retry logic, dashboards, error visibility, and actual support. You get working integrations in weeks, not quarters. The Dirty Truth : Most vendors hack it with “human-in-the-loop” workarounds—manual logins, headless browsers, or SQL hacks. It’s risky, it violates TOS, and it breaks at scale. Unintended Consequences : Integration fees have warped PropTech’s go-to-market motion. Companies pick their TAM based on who they’ve paid to integrate with. That’s not strategy—it’s survival math. Remen’s Advice : Be T-shaped. Go deep on one skill, but build breadth across others. Whether you’re selling, shipping code, or closing AR—startups need athletes, not specialists. 🧠 Memorable Quotes “You're not allowed to give a vendor login access, but everyone does it. That’s the industry workaround. Welcome to PropTech.” – Remen Okoruwa “We built Propexo because engineering teams were wasting time wrestling SOAP APIs instead of building product.” – Remen Okoruwa “Legacy PMSs are philosophically anti-innovation. Cover charge first, value second. That’s not how tech is supposed to scale.” – Guillermo Salazar 📌 Call to Action 🧠 Want to know why your PropTech MVP is dying in QA purgatory? ⚙️ Learn what’s really blocking integrations—and how to fix it. 🎧 Listen now to this brutally honest breakdown with Remen from Propexo.

🚫 “We don’t have competition.” 🛑 “We just need better marketing.” ⚠️ “Buyers will get it once they see the demo.” Everett Lynn tried all of that—and learned the hard way. After 8 years building Amenify, he figured out what really gets a buyer to say “Hell Yes!” (Hint: It’s not the pitch. It’s not even the product.) 👉 “You’re not trying to convince your buyer. You’re helping your buyer convince someone else.” From losing deals to landing millions of units, Everett shares the truth about: 🔹 The juice vs. squeeze test 🔹 Why FOMU > FOMO in enterprise sales 🔹 What really happens when you pitch innovation teams without power 🔹 The one question that unlocked his entire sales strategy 🔥 “If they can’t explain your product in one sentence, the deal’s already dead.” 💬 Curious? Read the full story: [Insert blog link] #PropTech #SalesStrategy #Amenify #B2BSales #GettingToHellYes #Startups #Founders #NOI #Multifamily #ResidentExperience

"Stay bold on your ish." That’s how Amy Mark leads — with clarity, confidence, and culture-first energy. She’s not here for corporate masks or playing it safe. She’s here to help her team (and this industry) get to “Hell Yes” — one authentic decision at a time. In our latest conversation, Amy breaks down: ✅ How she bounced back from burnout ✅ Why timing matters more than titles ✅ How to set expectations that stick ✅ What real leadership sounds like (hint: it includes caulked baseboards, not buzzwords) “People don’t follow perfect leaders. They follow real ones.” 🔗 Read her full story — it’s sharp, honest, and full of lessons that hit home: iriscx.com #GettingToHellYes #MultifamilyLeadership #WomenInLeadership #AuthenticLeadership #PropertyManagement #TeamCulture #LeadershipMatters

🚨 Most leaders don’t get a “Hell Yes!” from their teams or customers. Here’s why—and what to do about it. Leadership coach Rocky Garza dropped a truth bomb on our recent LinkedIn Live: “When there’s a gap between someone’s capacity and your expectations, that gap fills with disappointment.” If you’re chasing growth without clarity, you’re not building alignment—you’re building confusion. 🔥 People don’t buy perfect scripts. They buy conviction. 🔥 Culture isn’t what you preach—it’s what you tolerate. 🔥 Sales don’t start with a pitch. They start with identity. We broke down Rocky’s most powerful ideas into a full blog post, and trust us—this one hits differently. 📖 Read the full post: Getting to Hell Yes with Rocky Garza → iriscx.com #Leadership #Sales #Culture #GettingToHellYes #RockyGarza #TeamAlignment #ExecutiveCoaching #Trust #PeopleFirst #LinkedInLive

🚨 New on the blog: How to Get to "Hell Yes" in Multifamily 🚨 What does it really take to get buy-in—from your team, your clients, your partners? 👊 John Carlson, CEO of Mark-Taylor, shares how they built a culture where trust isn’t just a buzzword—it’s a business advantage. In this candid interview, we talk: ✅ Internal selling vs. external persuasion ✅ Why principles beat processes ✅ How real transparency drives real results ✅ Turning site-level resistance into enterprise-wide innovation 🔥 “You don’t need perfection to earn loyalty. You need consistency and care.” — John Carlson If you’re leading change in multifamily (or trying to), this is your roadmap. 📖 Read the full story here #Multifamily #Leadership #Culture #Innovation #GettingToHellYes #PropertyManagement #MarkTaylor #RealEstate #CX

🚪 Hiring from resumes? That’s why you’re missing the mark. 📉 Hiring for alignment? That’s how you get to Hell Yes! in selling. Most multifamily teams aren’t building high-performing teams—they’re filling seats and hoping for the best. 📄 Job descriptions. 📥 Resumes. 📊 Candidate scorecards. 💬 Gut feelings when the interview ends. Jonna Smith, founder of PeopleZest, has seen it all. That’s why she helps leaders stop filling roles and start solving problems. Here’s what she’s learned about getting to Hell Yes in selling: ✅ If it’s not a “Hell Yes!”—it’s a no. ✅ The best hires aren’t on paper—they’re found through relevance, culture fit, and alignment. ✅ Your job as a leader? Get clear on the problem, coach your clients, and be brutally honest with candidates. Jonna’s story isn’t just about executive search—it’s a masterclass in how to lead with courage , hire with purpose , and build teams that drive results . 👉 Curious how Jonna helps COOs, VPs, and owners say “Hell Yes!” to the right hire? 👉 Want to learn how to stop hiring resumes and start building teams? Let’s get to Hell Yes!—together. 🚀