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Choice Hacking: The Marketing Psychology Podcast
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Choice Hacking: The Marketing Psychology Podcast

ByJennifer Clinehens

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… And how you can apply the same insights, even without a Fortune 500 budget. Expect bite-sized (Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. This podcast will change the way you think about marketing and business forever. “No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener

103 episódios•0 inscritos•0 Total Listens

Lista de Reprodução de Episódios

50 episódios
Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
Feb 8, 2024•—

Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
Feb 15, 2024•—

Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand

Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer
Feb 22, 2024•—

Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer

How Duolingo Used Psychology to Make Learning Addictive
Feb 28, 2024•—

How Duolingo Used Psychology to Make Learning Addictive

Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire
Mar 7, 2024•—

Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire

How a tiny perfume company used psychology to take over the world
Mar 13, 2024•—

How a tiny perfume company used psychology to take over the world

The UNTOLD story of why Kmart failed
Mar 21, 2024•—

The UNTOLD story of why Kmart failed

Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain
Mar 28, 2024•—

Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain

Greatest Hits: The Psychological Failure of New Coke
Apr 4, 2024•—

Greatest Hits: The Psychological Failure of New Coke

Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage
Apr 16, 2024•—

Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

The psychology behind Blockbuster's $3B failure
Jul 16, 2024•—

The psychology behind Blockbuster's $3B failure

How Mini (and BMW) used psychology to become a cult classic
Jul 23, 2024•—

How Mini (and BMW) used psychology to become a cult classic

How coffee (and a bit of psychology) saved McDonald's
Jul 30, 2024•—

How coffee (and a bit of psychology) saved McDonald's

How psychology saved Chivas Regal scotch
Aug 6, 2024•—

How psychology saved Chivas Regal scotch

The Psychology Behind Quibi's $2B Fail
Aug 13, 2024•—

The Psychology Behind Quibi's $2B Fail

Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose
Aug 20, 2024•—

Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose

The Psychology Behind SPOTIFY'S Success
Aug 27, 2024•—

The Psychology Behind SPOTIFY'S Success

How COURSERA made education (ethically) addictive
Sep 3, 2024•—

How COURSERA made education (ethically) addictive

Greatest Hits: How Target used psychology to perfect its experience
Sep 10, 2024•—

Greatest Hits: How Target used psychology to perfect its experience

The Psychology Behind the Rise of Liquid Death
Sep 17, 2024•—

The Psychology Behind the Rise of Liquid Death

Greatest Hits: The Psychology Behind the Failure of JC Penny
Sep 24, 2024•—

Greatest Hits: The Psychology Behind the Failure of JC Penny

How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day
Oct 1, 2024•—

How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

Jo Malone: How a tiny perfume company used psychology to take over the world
Oct 8, 2024•—

Jo Malone: How a tiny perfume company used psychology to take over the world

How Psychology Saved Domino's Pizza
Oct 29, 2024•—

How Psychology Saved Domino's Pizza

Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth
Nov 19, 2024•—

Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth

Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth
Nov 26, 2024•—

Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth

Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
Dec 3, 2024•—

Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage
Dec 10, 2024•—

Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage

Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive
Dec 17, 2024•—

Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive

Greatest Hits: The Psychology Behind Aldi's Massive Growth
Dec 24, 2024•—

Greatest Hits: The Psychology Behind Aldi's Massive Growth

Greatest Hits: The UNTOLD story of why Kmart failed
Dec 31, 2024•—

Greatest Hits: The UNTOLD story of why Kmart failed

Greatest Hits: How Mini (and BMW) used psychology to become a cult classic
Jan 7, 2025•—

Greatest Hits: How Mini (and BMW) used psychology to become a cult classic

Welcome to Season 7
Jan 16, 2025•—

Welcome to Season 7

How Psychology Saved Apple
Jan 28, 2025•—

How Psychology Saved Apple

The Psychological Power of "Ugly" Design
Feb 4, 2025•—

The Psychological Power of "Ugly" Design

How Psychology Built Febreze Into a $1B Brand
Feb 11, 2025•—

How Psychology Built Febreze Into a $1B Brand

The Pratfall Effect: What happens when brands make big, public mistakes (2025)
Feb 18, 2025•—

The Pratfall Effect: What happens when brands make big, public mistakes (2025)

Greatest Hits: The psychology of Starbucks Rewards
Feb 25, 2025•—

Greatest Hits: The psychology of Starbucks Rewards

How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind
Mar 11, 2025•—

How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind

How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages
Sep 2, 2025•—

How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages

The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers
Sep 8, 2025•—

The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers

How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand
Sep 15, 2025•—

How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand

Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences
Sep 23, 2025•—

Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences

The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size
Sep 29, 2025•—

The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size

How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands
Oct 7, 2025•—

How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands

The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business
Oct 14, 2025•—

The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business

How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust
Oct 21, 2025•—

How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust

Greatest Hits: How COURSERA made education (ethically) addictive
Dec 15, 2025•—

Greatest Hits: How COURSERA made education (ethically) addictive

Greatest Hits: The Psychology Behind SPOTIFY'S Success
Dec 17, 2025•—

Greatest Hits: The Psychology Behind SPOTIFY'S Success

Greatest Hits: The Psychology Behind the Rise of Liquid Death
Dec 19, 2025•—

Greatest Hits: The Psychology Behind the Rise of Liquid Death

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