App Marketing by App Masters

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps. Ben’s already nailed the basics of...

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy. In this episode, we break down five proven content frameworks that help app...

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers. Michael is a Stanford grad, a Time Magazine “Leader...

The secret sauce behind profitable consumer subscriptions? Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄 In this episode, Phil...

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners...

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country? In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie...

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱 In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly...

We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG! In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough...

🚀 Discover how a language learning app is making over $2 million per month using AI-generated ads — and no, it’s not Duolingo! In this video, Steve P. Young, breaks down how the Learna app is scaling globally with...

What happens when your app already converts well, but you’ve hit the ceiling with ASO and ASA? In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover...

Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔 In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth...

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights. We’re joined by Daphne...

We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren’t good enough, but because...

What happens when Raj trades cosmic conversations for app ideas and startups? In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but...

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns. Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns...

In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs. Last time, Alim shared how he builds and validates profitable indie...

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs. In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares...

In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers...

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money. You’ll discover: ✅ The 2 Meta Ads...

Discover how to grow an app from zero to $200K/month without outside funding. Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta...

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights. We’re joined by Daphne...

Struggling to make Meta Ads work for your app? 🤔 In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way. You’ll learn: ✅...

In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue. With experience across two DSPs, one ad network, and leadership roles at...

What if the next million-dollar app doesn’t require code, a big team, or a computer science degree? In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code...

Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of...