AIGA Design Podcast

In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello sit down with Aleksey Fedorov , Director of Global Brand Marketing at Microsoft, for a wide-ranging conversation on branding, performance, and the evolving role of design in society. Aleksey reflects on his nonlinear career path and how moments of tension, uncertainty, and failure have shaped his creative practice. Together, they unpack how brands can move beyond metrics to create meaning, build trust, and reflect the complexity of the world we live in. The conversation also explores the role of AI in creative work, the importance of inclusion and representation in brand systems, and what it means to design not just visuals, but immersive, living worlds. Drawing on his experience at Microsoft and his involvement with AIGA, Aleksey shares insights on how institutions and brands must continue to evolve, embracing discomfort and staying grounded in human values to remain relevant and impactful. Episode Recommendation: Book: Art Since 1900 Newsletter: Benedict Evans Movie: Her Show: Andor

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello engage in an inspiring conversation with Devika Menon , a service design and delivery lead at the City of Philadelphia. They explore Devika's diverse career journey, from her early days in animation film design to her current role in civic design. The discussion highlights the importance of human-centered design, the challenges of working within government systems, and the significance of participatory service design. Devika shares insights on navigating uncertainty, the impact of cultural experiences on design thinking, and the value of collaboration in creating sustainable change. Episode Recommendations: Book: Good Services: Decoding the Mystery of What Makes a Good Service Book: Braiding Sweetgrass

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello engage in a thought-provoking conversation with Kevin Flores , an experienced product and design leader, founder and coach. They delve into Kevin's diverse career journey, from his early days in Silicon Valley to his experiences with major corporations like LinkedIn and Verizon. The discussion highlights the importance of adaptability in design careers, the evolving role of design leaders, and the significance of personal branding. Kevin shares insights on navigating the challenges of the design industry, the impact of AI on design processes, and the value of cultivating a unique design sense. He reminds designers that even as AI evolves, maintaining a sharp critical lens remains an essential skill. Episode Recommendations: Kevin's Book: Design Career Handbook Short Film: Powers of Ten Book recommendation: Orbiting the Giant Hairball

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with George Aye, co-founder of Greater Good Studio⁠ , about his concept of “pissed off optimism” , the tension between acknowledging what’s broken and believing in the possibility of meaningful change. The conversation explores the power of community, the realities of navigating race and identity in the design profession, and the transitions and trade-offs that come with moving from designer to business owner. George also reflects on the principles that guide his studio, the importance of ethics in design education, and the role designers can play in supporting social change. The episode concludes with inspirational media recommendations and a call to action for designers to connect with local nonprofits.

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello engage with George Aye, co-founder of Greater Good Studio , to explore the concept of 'pissed off optimism' in design. They discuss the balance between recognizing societal issues and maintaining hope for change, the importance of community among like-minded individuals, and the challenges of transitioning from designer to business owner. Aye reflects on his experiences with race in design, the principles guiding his studio, and the need for ethical considerations in design education. The conversation culminates in recommendations for media that inspire social change and a call to action for designers to engage with local nonprofits.Takeaways- Being a 'pissed off optimist' means balancing anger and hope.- Designers can create new worlds and challenge the status quo.- Community events can foster connections among like-minded individuals.- Race and identity play significant roles in the design profession.- Transitioning from designer to business owner presents unique challenges.- Saying no to certain projects is crucial for maintaining integrity.- Design should prioritize social change and community impact.- Teaching ethics in design is essential for future generations.- Breaking traditional design rules can lead to authenticity.- Engaging with local nonprofits can amplify design's social impact.Chapters00:00 Introduction to Pissed Off Optimism02:42 The Angry Hour for Pissed Off Optimists05:53 Reflections on Race and Design11:36 Navigating Leadership and Management Challenges17:08 The Importance of Saying No23:04 Designing Collaborative Cultures29:08 Redefining Performance in Design33:30 Aligning Business Goals with Social Impact37:44 Breaking Design Rules and Embracing Authenticity41:10 Transforming Design Education for Social Good46:53 Inspiration and Recommendations for Designers

In this insightful episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello are joined by Sahar Chung, Director of Product Strategy at Multiplayer. Sahar shares her unique career journey, from her early days as a NASA contractor to becoming a leader in the UX field. The conversation delves into the evolution of UX research as a strategic partner, the importance of building inclusive methodologies, and the critical role of relationship-building in design. Learn about Sahar's co-founding of Confetti Q&A, a platform for community-driven discussions on industry challenges. Connect with Sahar Chung: https://saharchung.com/ Linkedin Sahar’s recommendation: Fantasy High Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠ ⁠⁠https://www.aiga.org/design/aiga-design-conference Watch the video version of this podcast on YouTube: https://www.youtube.com/watch?v=MscLQyFFwVI

In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello sit down with Helder Santo, a partner at Unnamed, to explore the dynamic intersection of design, technology, and performance. Helder shares his journey through the evolving landscape of digital marketing and design, highlighting key moments from his career at renowned creative agencies. The conversation delves into the concept of a regenerative design ecosystem, the challenges of venture building in creative agencies, and the transformative potential of AI in design. Helder emphasizes the importance of embracing change, building trust, and fostering innovation within teams and client relationships. Connect with ⁠Helder Santo: [email protected] Linkedin Helder’s recommendation: Severance Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠ ⁠https://www.aiga.org/design/aiga-design-conference

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Sunny Bonnell, Co-Founder & CEO of ⁠Motto⁠, about the powerful intersection of design and performance. Sunny shares her nonlinear career journey, emphasizing the importance of stirring emotion and inspiring action through creativity. The conversation delves into the essentials of brand transformation, the significance of visionary leadership, and how the design ecosystem is rapidly evolving with technology. Sunny also discusses her book, '⁠Rare Breed⁠,' which encourages leaders to embrace their unique and defiant traits as strengths, and introduces ⁠Vision Camp⁠, a program aimed at cultivating visionary leaders. The discussion explores the necessity of resilience, the pursuit of perfection in one's craft, and how to build brands around ideas worth rallying around. In a rapidly evolving industry, how can we turn our unconventional traits into a catalyst for visionary leadership and impactful brand transformation? Connect with ⁠Sunny Bonnell: ⁠ ⁠https://wearemotto.com/⁠⁠ LinkedIn⁠ Motto Instagram Motto ⁠Motto’s Vision Camp⁠ Sunny Bonnell’s book: ⁠ Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different⁠ Sunny’s recommendation: Jiro Dreams of Sushi Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠ https://www.aiga.org/design/aiga-design-conference

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Maria Fernanda La Rotta, co-founder and head of strategy at ⁠Switch Strategy⁠ , about her dynamic career journey and the mission of her company to champion inclusion and drive innovation. Maria reflects on the strategic value of a design MBA, her commitment to empowering the next generation through her teaching role at Parsons, and how Switch Strategy specializes in developing niche markets for growth. The conversation also explores the challenges and opportunities within the current market, the critical importance of strategic design in solving business problems, and the evolving impact of AI on the industry. The discussion delves deeper into how inclusion drives business value, the necessity of advocating for it to enhance business performance, and the power of being a connector of ideas and people. How can strategic design be a catalyst for embedding genuine inclusion in today's evolving business landscape? Connect with ⁠Maria Fernanda La Rotta on LinkedIn⁠ Switch Strategy: ⁠https://switchstrategy.co/⁠ Maria Fernanda’s book recommendation: ⁠Steal like an Artist⁠ Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠⁠https://www.aiga.org/design/aiga-design-conference⁠

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Richard Moross, founder and CEO of MOO , about his journey from early entrepreneurial experiments to building a globally recognized print and design company. Richard reflects on the evolution of MOO, the balance between quality and scale, the value of thoughtful company culture, and how hybrid work is reshaping collaboration. The conversation also explores the deeper relationship between design and performance, the importance of making design accessible to all, and how inspiration can come from unexpected places—like film, or a trip to the supermarket. Richard shares his personal leadership rituals and offers recommendations for films that continue to spark his creativity. How do we navigate the duality of crafting exceptional design while making it accessible to all? Movie Recommendations: Sound City Beatles Documentary Get Back The Holy Mountain Jodorowsky's Dune Watch the video version of this podcast interview on the AIGA Design YouTube Channel

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Ivan Boscariol, Senior Innovation Specialist and public service designer at the Inter-American Development Bank (IDB). Ivan shares his journey from a background in international relations to working at the intersection of design, innovation, and public service in Latin America. The conversation explores what it means to be a designer within a large public institution, and how to navigate the cultural and bureaucratic complexities that come with the territory. Ivan reflects on the importance of intentionality in design, the need to adapt innovation processes to local contexts, and why trust and collaboration are essential to driving change. He also unpacks the multiple meanings of design practice—as a verb and as a noun—and how those interpretations shift across cultures. Offering a fresh perspective, Ivan highlights the often-overlooked upsides of bureaucracy, and how structure can actually support innovation within large, complex organizations like the IDB. From the challenges of scaling solutions to the power of relationship-building, this episode offers valuable insights into designing for impact within systems that are often slow to change—but full of potential. What if we viewed bureaucracy not as a barrier, but as a material we can design with? Ivan's LinkedIn Documentary: Horizon Zero Dawn Book: Good Strategy, Bad Strategy by Richard P. Rumelt

In this episode of the AIGA Design Podcast, Kinda Ghannoum shares her captivating journey from architecture into the vibrant world of graphic design, emphasizing her passion for preserving cultural heritage through the Syrian Design Archive. Hosts Lee-Sean Huang and Giulia Donatello discuss with Kinda the vital role design plays in documenting history, elevating cultural identities, and inspiring future creativity amidst political challenges. Kinda explores the nuanced relationship between her Polish and Syrian heritage, revealing how these cultural layers enrich her creative process and contribute to her distinct approach to design. She emphasizes accessibility and storytelling, underlining the significance of sharing design resources widely and effectively. The conversation delves into the broader landscape of Arabic visual identity, showcasing how each Arab country preserves tradition while cultivating unique design aesthetics. Kinda highlights Arabic script's integral role in visual storytelling and cultural representation. She also shares her experiences collaborating on the Syrian Design Archive, underscoring collective storytelling and teamwork in promoting cultural understanding and appreciation. How do you preserve cultural authenticity while embracing modern design practices? Connect with Kinda Ghannoum on Instagram Explore the Syrian Design Archive on Facebook and Instagram Kinda’s book recommendation: The Arab of the Future Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – https://www.aiga.org/design/aiga-design-conference

In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello interview Michael Kaye, Chief Design Officer at Sylvain, to explore the intersection of design, branding, and the evolving creative landscape. Michael’s journey, driven by a compelling shift from fine arts to practical design, highlights his unique approach to creativity—balancing aesthetic expression with real-world functionality. Michael delves into the nuances of book cover design, illustrating how typography becomes a storyteller's essential tool and how book jackets can function as powerful mini-brands for authors. He emphasizes the importance of context, encouraging designers to deeply understand cultural references and trends to create work that resonates authentically. With the rise of AI tools reshaping the design industry, Michael reflects thoughtfully on their potential, advocating for their role as enhancers rather than replacements of human creativity. He underscores the importance of maintaining physicality and sensory experiences in design, ensuring emotional depth and layered meaning remain intact amidst digital advancements. This conversation also touches on the challenges designers face with algorithms influencing digital experiences, highlighting the ethical considerations required to preserve authenticity and integrity. Michael’s approach champions creativity rooted in genuine human connection, meaningful engagement, and intentional performance. How do you balance innovation with authenticity in your design practice? Michael Kaye on LinkedIn: https://www.linkedin.com/in/kayemichael/ Sylvain’s website: https://sylvain.co/ Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – https://www.aiga.org/design/aiga-design-conference

In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello interview Erin Shems, a creative operations leader and entrepreneur who has built a career on getting things done. Erin’s unconventional journey started early—first going to work, then going to school—and led her to industries she’s always been drawn to, from video games to toys.Erin is passionate about mental health and human-centered processes, advocating for workplaces where people can be their authentic selves—starting with how they dress and speak. She challenges the idea that authenticity and performance are opposites, instead proposing that authenticity itself is a type of performance. We shift and adapt depending on who we’re with, how we feel, and the dynamics of our work environment.She shares insights from her years leading operations in creative industries, bridging the gap between design, marketing, and business teams. Erin reflects on how technological progress shaped her entry into the industry and speculates on the next generation’s behaviors, especially in the age of social media and AI. She also discusses workplace trends, pointing out how large companies often replicate each other’s initiatives in a “follow-the-leader” mode.Now an entrepreneur, Erin is on a mission to help people make work suck less. She offers practical advice on improving daily routines and embracing more fulfilling professional lives. Her motto? Make work fun again.How do you bring authenticity to your work?Erin’s company: ezippyco.comErin’s linkedin page: https://www.linkedin.com/in/erinshems/Substack: https://lostwallettheory.substack.com/?utm_source=global-searchJoin us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California - https://www.aiga.org/design/aiga-design-conferenceListen/Subscribe to the audio version of this podcast on your preferred platform - https://creators.spotify.com/pod/show/aigadesign References mentioned in this episode:The Cerulean Sweater Scene from The Devil Wears Prada: https://www.youtube.com/watch?v=-rDTRuCOs9gThe Straat Museum (Amsterdam): https://straatmuseum.com/enPowerhouse Museum Ultimo (Australia): https://powerhouseultimo.insw.com/

In this episode of the AIGA Design Podcast, host Lee-Sean Huang and Giulia Donatello interview author and consultant Karl Sakas ("Say Kiss”). Karl’s clients often call him their “agency therapist.” They discuss the challenges agency owners face, including misconceptions about agency ownership, pricing strategies, and the importance of understanding market rates. Karl shares insights on productizing services, revenue growth, and how to escape the daily grind of agency ownership. The conversation emphasizes the need for agency owners to work smarter, not harder, and to focus on their strengths while delegating tasks effectively. They also delve into various aspects of running an agency, including the challenges of client strategy and sales, the importance of visualizing the future of the agency, understanding cultural differences in business practices, and the multifaceted nature of performance in leadership. Karl's latest book, Work Less, Earn More - https://amzn.to/41n4jvn Sakas and Company - https://sakasandcompany.com/ Karl’s upcoming book, Calm the Chos: 10 Ways to Run a Better Agency - https://calmthechaos.xyz/ Recommended book - Overcoming Underearning: A Five-Step Plan to a Richer Life by Barbara Stanny - https://amzn.to/4i5bptK Recommended book - Meltdown: Why Our Systems Fail and What We Can Do About It Hardcover by by Chris Clearfield and András Tilcsik - https://amzn.to/3X2WdoY Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California - https://www.aiga.org/design/aiga-design-conference Listen/Subscribe to the audio version of this podcast on your preferred platform - https://creators.spotify.com/pod/show/aigadesign

In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello and guest Scott Berkun, author of Why Design is Hard, discuss the complexities of design, touching on themes such as the challenges designers face, the importance of understanding business contexts, and the role of curiosity as a superpower. We explore the concept of 'gravity problems' in design, emphasizing the need for designers to navigate organizational politics and influence effectively. The conversation also explores the myths surrounding design, the evolving identity of designers in the workplace, and the impact of AI on the future of design. Takeaways Designers often assume they know better without understanding the context. Gravity problems are unsolvable issues that designers must learn to navigate. Understanding the business context can enhance a designer's influence. Curiosity is a vital skill for designers to build relationships. Designers should focus on the value they bring beyond aesthetics. The myth of the 'eureka moment' oversimplifies the design process. Designers can influence decisions by visualizing problems and solutions. Career paths should prioritize fulfilling work over job titles. AI will change the design landscape, but human oversight remains essential. Building trust and relationships is crucial for designers to succeed. References & Recommendations Why Design is Hard (Scott’s book) - https://amzn.to/4amlzUb Jaguar Rebrand Video, “Copy Nothing” - https://www.youtube.com/watch?v=rLtFIrqhfng Designing Your Life: How to Build a Well-Lived, Joyful Life (reference for “gravity problems”) - https://amzn.to/40yeM6D Netflix documentary about Paula Scher referenced in the episode - https://www.youtube.com/watch?v=LCfBYE97rFk Feline Philosophy: Cats and the Meaning of Life - https://amzn.to/3C7icUA Scott Berkun’s website - https://scottberkun.com/ Watch the video version of the AIGA Design Podcast on YouTube - https://www.youtube.com/user/AIGAdesign

In the third episode of the season of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello interview Marta Foresti and Federica Fragapane. Marta is the founder and CEO of LAGO Collective , as well as a visiting senior fellow at ODI Global and the Moleskine Foundation. Federica is an independent information designer who has collaborated with organizations like Google, the United Nations, the World Health Organization, the European Union, BBC Science Focus, Columbia University, and La Lettura. Marta and Federica discovered each other’s work through social media and realized they shared a common motivation: using design to create impactful projects. Their mutual interest in the movement of people as a global phenomenon led them to collaborate at LAGO Collective. Through their work, they’ve come to understand that design’s power goes beyond representing data or creating beautiful visuals; it can actively perform and generate knowledge. Marta explains that at LAGO Collective, projects often begin with a desire to tell a story, followed by research, rather than starting with a research question to guide the story. Federica challenges traditional imagery used in data visualization by introducing new symbols that offer an alternative narrative. She emphasizes the importance of intentionality in the design process, ensuring that the visuals align with the intended message and impact. They also discuss how to work with both qualitative and quantitative data to craft compelling storytelling through data visualization. For Marta and Federica, their projects are not just about presenting information but about performing for the audience—engaging them in a meaningful way. Both Marta and Federica are committed to introducing new stories that influence public discourse, challenge dominant narratives, and combat misinformation. They envision LAGO Collective as a space where people can have open conversations that inspire change. What topic would you bring to LAGO Collective for a new conversation?

In the second episode of this season of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello interview Scott Doorley and Carissa Carter, professors at the Stanford d.school, discussing their career and their new book Assembling Tomorrow. Their motivation to write the book came from the feeling of how unsettling they believe the world is right now and the belief we can craft a better tomorrow. Carissa believes Design is not just about the products we create but the experiences that create and the system that we live in. In the book, they introduce the concept of Runaway Design and the unpredictability of technology's evolution. They delve into our interactions with materials, physical and digital, and explore the implications that might arise from it. Their book navigates in a fiction and non-fiction space and tackles speculative design methods. Scott and Carissa argue that design begins as fiction since everything is imagined before it’s created. Scott reflects on the fact that society is changing things but challenges listeners by asking: What do we actually want to change? The conversation also touches on their evolving relationships with AI tools and how this is part of their creative process in an exploratory way. They share how some of their students are exploring AI’s limitations in the physical world and reflecting on how this highlights the depth of human knowledge. They believe their work is bringing visibility to the invisibility brought by technology. What about you? How are you shaping the future you believe in? Assembling Tomorrow: https://amzn.to/3P3QzP7 Watch the video version of the AIGA Design Podcast on our YouTube channel: https://www.youtube.com/playlist?list=PLBsiKvJPy6IEKSanoWtz2-xFggU0ncuBM

This is the kick-off episode introducing the new season of the AIGA Design Podcast with our new theme, DESIGN + PERFORMANCE . The theme is open for designers to interpret it in their own unique ways, bringing individual perspectives to the table. In this episode, we explore how we approach design considering the nuances of performance in creative fields. Host Lee-Sean Huang interviews independent filmmaker Gary Jaffe about his professional journey and creative process. They delve into multiple interpretations of "performance" and its tangible and intangible roles in filmmaking. They discuss the decisions a film director makes (and doesn’t make), emphasizing the importance of trusting the team you work with. They highlight the need to create space for individuals to fully perform their roles, allowing the team’s collective skills to shine. For Gary, much like in business, a film carries its own vision. Setting clear goals for how the movie should look is essential, but embracing the unexpected reality is also a vital part of the creative process. As designers, everything we experience serves as inspiration for our work. Ensuring a clear reference point from the beginning helps keep the project on track and aligned with everyone involved. Gary believes that the way he presents himself reflects his creative identity and aligns with the style of work he produces. What about you? How do you perform design? Watch/subscribe to the video version of the AIGA Design Podcast here: https://www.youtube.com/watch?v=SxpZCam3dhI&list=PLBsiKvJPy6IEKSanoWtz2-xFggU0ncuBM

​​In this episode of the AIGA Design Podcast, host Lee-Sean Huang talks with Robert Brunner, Chief Designer at Beats by Dre and Founder and Partner at Ammunition . With over 40 years of experience, Brunner began his career at Apple when the company did not yet have a design team. He later became a partner at Pentagram before founding his own design studio. When asked about the early years of his career, he shared that growing up in a household where both parents were makers inspired him and continues to influence his work. While in university, he initially believed civil engineering was the right path for him. However, after reflecting more deeply on his passion, he realized that industrial design was his true calling. He founded Ammunition two decades ago, and the studio continues to thrive. Ammunition is a multidisciplinary studio that keeps the products they design at the center, making sure they create products that matter. He is also committed to focusing on the economics of product development, particularly when it comes to scaling. He shared the challenges faced in designing Beats by Dre over the past 19 years, as well as in developing Square, which democratized credit card transactions for small business owners. When it comes to generative AI, while he acknowledges its potential to support design automation and development refinement, he believes that the connection design creates with people cannot be outsourced. The advice Robert shared with us and tells his kids as well is that when you see yourself working on a project in the middle of the night and don’t care how late it is, you have found your passion and your purpose that will allow you to grow.

This clip is a preview of our upcoming AIGA Design Podcast with Robert Brunner, Chief Designer at Beats by Dre and Founder and ⁠Partner at Ammunition⁠ . With over 40 years of experience, Brunner began his career at Apple when the company did not yet have a design team. He later became a partner at Pentagram before founding his own design studio. The full episode with Robert Brunner, which also happens to be our season finale, comes out on September 17, 2024.

In this episode of the AIGA Design Podcast, host Lee-Sean Huang interviews Jenn Stucker, Associate Professor and Chair of Graphic Design at Bowling Green State University. They discuss the importance of community engagement in design, the expanding definition of design as a profession, the role of design communities like AIGA in career development and standard setting, and more. Key Topics and Themes: Community Engagement in Design: Stucker shares her experiences incorporating community engagement into her design practice, including co-founding the AIGA Toledo chapter and leading community-based projects like “You Are Here” and “Sit & Tell.” Expanding Definition of Design: The conversation explores how design is more than just creating visually appealing products. It’s about improving everyday lives through experiences and behaviors. Design Education: Stucker discusses her approach to teaching design, emphasizing the importance of developing mindful individuals who can engage with the social, cultural, and technological world. Design Leadership: As one of the first designers to complete the AIGA Professional Design Certification Program , Stucker shares insights on design leadership and the value of professional development. The Value of Design Communities: The episode highlights the importance of design communities like AIGA in fostering collaboration, providing resources, and advocating for the value of design. Design and Cultural Change: Stucker emphasizes the role of design in creating cultural shifts and making a positive impact on society, even through incremental changes. Design and Higher Education: The discussion touches on the lack of high-level administrators with design backgrounds in higher education and the potential for designers to contribute to solving challenges in this sector. Ethics in Design: The episode briefly addresses the ethical considerations in design, particularly in the context of emerging technologies like AI. Learning and Growth: Stucker shares her ongoing learning journey through her Ph.D. studies and her participation in the AIGA Professional Design Certification Program . Additional Notes: Reflecting her family's cultural heritage, Stucker named her design practice Sisu Design , a Finnish word meaning “guts,” “tenacity,” or “resilience.” The episode references the “ In the Round ” speaker series at Bowling Green State University, which focuses on Native American and Indigenous speakers across various creative disciplines. Stucker shares a quote from Gloria Steinem, “Power can be taken but not given. It is the process of taking that’s empowerment in itself.” The episode concludes with Stucker reflecting on her advice to designers: “Start small but think big.”

Full episode coming August 12, 2024 Jenn Stucker, Associate Professor and Chair of Graphic Design at Bowling Green State University: "As a person that chairs my program, I often have to meet with prospective students and their parents. And I talk about those common notions, right? It's like, 'okay, so where did your interest come from?' And I'm sure, and I hear things like 'logos, brochures, t-shirts, you know, that's why I'm interested in this.' And I said, 'you know, those are great.' I said, 'but I want you to know it is much more than that.' And I said, 'at the heart, it's about improving everyday lives.' That is a core tenet of the way we feel about it here, and that we do that through experience and behavior. Start small, but think big. I think we all want to save the world. We all want to do really, really big, impactful things. But things happen through cultural shift and cultural change. And so, Yes, there are big flashbang things that make change happen great, you know, but there's also things that have to happen incrementally, and why not be part of that incremental space change."

In this episode of the AIGA Design Podcast, host Lee-Sean Huang explores the process of aviation branding with guest Edmond Huot. Their conversation also focuses on how to build and maintain relationships with various client and community stakeholders, including local and Indigenous peoples served by airlines and airports. Edmond Huot is the Chief Creative Officer of Forward Studio, where he leads the New York City-based firm’s global branding practice, which focuses primarily on the airline, aerospace, and transportation sectors. A true AvGeek at heart and originally from small-town Canada, Huot started his career in the early 1990s. He has turned his childhood fascination with aviation into his career. Edmond has worked on a wide range of airlines around the world, from Hawaii to Alaska to sunny California, focusing on their brand concepts, passenger experience, and liveries. The core of Edmond’s design philosophy centers around a deep respect for how airlines are cultural icons for their communities, nations, and the traveling public. He is committed to creating brand experiences that are authentic and resonate deeply with people. Storytelling is central to his design approach, using elements to convey an airline’s identity and values effectively.

In this special episode of the AIGA Design Podcast, Lee-Sean Huang, Senior Director of Learning & Programs, takes listeners behind the scenes of the planning process for the 2024 Design Conference (Online, October 10-12). How do we select speakers for the conference? Why are we doing an online conference this year, and what are the challenges and opportunities around that? And how is AIGA responding to the broader context of what is going on with design associations, conferences, and the industry at large? Listen all the way through this special episode to get a coupon code for $50 off tickets for the 2024 AIGA Design Conference . AIGA Design Educators Community Call for Proposals : This call for proposals seeks submissions from educators, graduate students, and industry professionals that address ideas and topics connected to the theme Margins as it applies to design education and research. Proposals of 500 words or less are due by Friday, July 26, 2024. No extensions will be offered. Does your company want to sponsor a session at the AIGA Design Conference? Or do you have questions or ideas for the conference or the podcast? Send us a message or a voicemail at [email protected] . P.S. The 2025 AIGA Design Conference will be back in person: October 9-11 at the Westin Bonaventure in Downtown Los Angeles.