10PlusBrand

Your brand identity isn’t about design first. It’s about decoding your brand DNA. - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique? 👉 To watch this short intro as a 2-min video 👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/ It comes with a video too. 95% of first impressions are design related; Consistency can boost revenue 10–20%; But 90% of new businesses still fail. Why? Because they confuse looks with identity. If you want to build a brand that lives, breathes, and connects — not just exists — you’ll want to dive into Part 1 of my latest article: “What Makes Your Brand Identity Unique and Memorable.” It’s not free — because wisdom worth keeping never is. But it might just change how you see your brand forever. So — what’s your brand really saying when you’re not in the room? 👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/courses/ It comes with a video too. 👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/ Stay tuned for Part 2, coming up. About Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose. Additionally, Joanne is a poet, writer, and photographic artist. Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ ©Joanne Z. Tan all rights reserved.

Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a rare display of mental strength, focus, and purpose at the highest level of competition. In this SoS (Sip of Solace) episode, Joanne Z. Tan reflects on what made that moment historic. From Yoshi’s calm under pressure to the Dodgers’ climb out of a 0–3 deficit, this game reveals how discipline, teamwork, and belief shape true heroism. A short, powerful takeaway on leadership and performance when everything is on the line. Watch it as a 3-minute video Read it as a 1 minute blog 📩 Subscribe to our newsletter for insights on brand identity, thought leadership, and growth ©Joanne Z. Tan all rights reserved. About Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose. Additionally, Joanne is a poet, writer, and photographic artist. Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace #WeAreBetterAngels

How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality? To read it as a 5-min blog To watch it as a 8-min video subscribe to our Newsletter In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personality to shape identity and influence purchasing decisions. Learn how to uncover your brand’s core traits, align them with your values and audience, and create authentic connections that drive loyalty and growth. 🎧 Tune in to discover how genuine brand personality turns products into trusted companions. About Joanne Z. Tan In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc. , a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace #WeAreBetterAngels

"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan. This is one of the short poems written by Joanne Z. Tan. To read it as a 2-min blog To watch it as a 2-min video subscribe to our Newsletter About Joanne Z. Tan In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc. , a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace #WeAreBetterAngels

The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels. To read it as a 3-min blog To watch it as a 7-min video From Personal Tragedy to National Warning In this episode, Joanne Z. Tan shares an intensely personal story. As a child in China during the Cultural Revolution, she witnessed how political passion, once inflamed, turned ordinary citizens into enemies. Her father, a professor, was exiled and died in forced labor. Her stepbrother’s mother, a school principal, took her own life after brutal persecution. Millions of others were betrayed, beaten, or killed. These tragedies are not just history lessons. They are warnings for today’s America. The same forces—demonization, manipulation, blind obedience, self-righteous anger—can surface here if we fail to see each other’s humanity. Why We Must Be Better Angels Joanne urges us to: Resist the pull of hatred, even when politically provoked. See the human side of those who vote or think differently. Remember that no good comes from violence—ever. Practice civility, tolerance, and respect as patriotic duty. We hold democracy in our own hands. Every word, every action matters. In divisive times, being our better angels may be the most radical form of leadership. About Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc. , a brand strategist, thought leadership coach, writer, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, and immigrant from China, Joanne was trained in law and business here in the US, and had a liberal arts education before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She weaves her life story into her work, guiding leaders to stand out with integrity, vision, and purpose. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace #WeAreBetterAngels

In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity, storytelling, and emotional connection. In this video, global brand strategist and thought leadership coach Joanne Z. Tan unpacks: ✅ What brand authenticity really means (beyond buzzwords) ✅ How brands like Cracker Barrel and Coca-Cola show the risks of losing authenticity ✅ Why “social-first” brands are outperforming others with double-digit growth ✅ How AI is changing consumer perception—and why humans must lead creativity ✅ Practical steps to protect your brand identity, vision, and trust in the AI era To read it as a 3-min blog To watch it as a 10-min video Why does authenticity matter more than ever? According to the 2025 Edelman Trust Barometer, trust in institutions is dropping, while trust in brands is rising. Consumers are no longer just buying products—they’re investing in purpose, values, and honesty. Brands that “walk the walk” and “talk the talk” are the ones building loyalty, stability, and real human connection. 🔑 Questions to consider for your own brand: What do you truly stand for? How do your brand promises align with your actions? Where should humans control, and where should AI support? If you want to rise above the AI noise and build a brand that people trust, follow, and love, this video will give you the frameworks and insights you need. Timestamps: 0:00 – Why Brand Authenticity matters now 2:45 – Trust shift: from institutions to brands 5:10 – What authenticity looks like in practice 8:20 – The AI dilemma: efficiency vs. human connection 12:15 – Case studies: Cracker Barrel & Coca-Cola 15:40 – Building an authenticity strategy for the AI Age About Joanne Z. Tan Joanne Z. Tan is a global brand strategist, thought leadership coach, and CEO of 10 Plus Brand, Inc. She guides leaders and organizations in decoding their brand DNA, discovering their unique value, and building trust in the AI age. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience, authenticity, and celebrating progress—mile by mile. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community. - To read it as a half-min blog - To watch it as a 1-minute video Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”. AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty. Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul. In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. 👉 To read the FULL 3-min article 👉 Watch the f ull version as a video 👉 Listen to the full version as a podcast 👉To dig deeper and get more insights, subscribe to our Newsletter Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

"Happiness, to a large extent, depends on what you choose to pay attention to," "the journey IS the destination," says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone. 👉 Key Takeaways from this video: ✨ Celebrate often. Celebrate here and now. Celebrate yourself, your team, and the small victories that shape the bigger picture. ✨Celebrate not only milestones but also incremental progress. ✨Use celebration as a leadership practice to build morale and trust. ✨Anchor yourself in values while embracing change in the AI era. ✨Learn to reframe ordinary actions into celebrations that fuel growth. ✨Recognize that the journey itself is worth celebrating. - To read the full 3-minute article by Joanne Z. Tan - To watch the full 5-minute video - To dig deeper and learn more, subscribe to our Newsletter When do you need celebration the most? Not just at birthdays, holidays, or after major milestones—but in the darker moments, during setbacks, disappointments, and failures. Learning to celebrate small steps is one of the most powerful mental skills you can cultivate. "Happiness, to a large extent, depends on what you choose to pay attention to", says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone. As a Chinese proverb says, “Be not afraid of growing slowly, be afraid only of standing still.” Why Celebration Matters Celebration is more than a party—it’s a discipline. It re-frames ordinary experiences into opportunities for meaning, joy, and resilience. Whether it’s a grand adventure to mark the completion of a book or something as simple as savoring one square of dark chocolate, celebration anchors us in the present moment. Celebrate big: Mark life’s turning points with unforgettable experiences. Celebrate small: Take joy in a walk, a moment of reflection, or the satisfaction of organizing your space. Celebrate daily: Even the smallest rituals build resilience, gratitude, and clarity. Celebration as a Leadership Skill In turbulent times—economic uncertainty, political divides, and the accelerating AI age—leaders must learn to anchor their teams while also catching the wind of opportunity. The secret? Celebrate small wins. Acknowledge your crew’s incremental achievements. Build trust and camaraderie through shared joy. Remember that "the journey itself is the destination", per Joanne Z. Tan. As Lao Tzu reminds us, “He who knows that enough is enough will always have enough.” Celebrate Here and Now Celebration is not narcissism—it’s gratitude in action. It builds a virtuous cycle: each small accomplishment sparks the desire to set new goals, which leads to new reasons to celebrate. Even in hostile or uncertain environments, this practice helps you see the silver lining and stay grounded in your values. As Joanne Z. Tan says in her leadership coaching: “Be both the anchor and sails to those you lead.” About Joanne Z. Tan Joanne Z. Tan is a global brand strategist, thought leadership coach, and CEO of 10 Plus Brand, Inc. She guides leaders and organizations in decoding their brand DNA, discovering their unique value, and building trust in the AI age. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience, authenticity, and celebrating progress—mile by mile. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you. Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact. - To read it as a half-min blog - To watch it as a 1-minute video When do we need celebration the most? Paradoxically, in the darkest moments. True leaders and professionals can redirect attention from despair toward something—anything—worth honoring. Why Celebrate the Everyday Celebration doesn’t require birthdays or milestones. Every step along your journey matters. By celebrating daily, you train your mind to live here and now—content, fulfilled, and grounded, even in turbulent environments. The Leadership Edge in Celebration In times of economic uncertainty and political divide, leaders have a unique role: Celebrate small wins—yours and your team’s. Foster trust, camaraderie, and belonging. Anchor your people while inspiring them forward. To dig deeper and get more insights, subscribe to our Newsletter Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”. - To read the FULL 3-min article - to watch the FULL 5-min video - to listen to the f ull 5-min podcast ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course. Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand sink or sail? A quick audit could be the difference between drifting and thriving. Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans, adaptability). A solid anchor keeps you steady; well-set sails let you harness the winds of AI, economics, and change to reach your true destination. Bon voyage. To dig more, subscribe to our Newsletter Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”. - To read it as a half-min blog - To watch it as a 1-minute video ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding. Create business names that are both "user-friendly and owner-proprietary", said Joanne Z. Tan. - To read it as a 3-min blog - To watch it as a 6-minute video Think about it: What’s Amazon got to do with the river? Nothing. What’s Apple got to do with the fruit? Nothing. What’s Axion got to do with house cleaning products? Nothing. That’s exactly the point. A strong business name doesn’t have to describe the product or service—it needs to be short, crisp (2–3 syllables), easy to remember, and owner-proprietary. Names like Apple, Nvidia, or Google work because they’re simple and open for the brand to define. Done right, naming gives you control of your own story without letting others reframe it. Done wrong, it can box you in for years, and make you lose control of its ownership. How do you get it right? That’s a deep, tailored process. Joanne Z. Tan, with nearly two decades of experience in brand identity and corporate naming, unpacks these ideas further in her upcoming book Brand Building and Thought Leadership Coaching in the AI Age. 👉 Get a sneak preview by subscribing to the newsletter: 10 Plus Brand Newsletter Is it time to reinvent , rename, rebrand your organization? If you need an initial consultation, please use the contact form on 10PlusBrand.com ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

There is nothing morbid or fearful about the thought of death. It is the final equalizer. “Begin with the end in mind,” said Stephen Covey. PRETEND that your doctor told you that you have two years to live (God forbid). What will you let go or stop doing? What will you regret that you never did? What will you start doing right now? Sometimes the easiest way to reset a computer is to turn it off and back on again. In life, we can leverage the thought of mortality to reset our priorities. We can simplify and clarify what’s important. It lets us see what we missed. The reminder of our own mortality makes us humble, grateful, peaceful, and focused. It helps us let go of distractions, keep our eyes on the horizon, stay true to ourselves, and rejoice in living. It makes us appreciate our relationships and simple things that we’ve taken for granted. To dig more, subscribe to our Newsletter Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”. - To read it as a half-min blog - To watch it as a 1-minute video ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's! Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach. Hint: What 66-year-old Jamie Lee Curtis said about her best years... - To read it as a half-min blog - To watch it as a 1-minute video Here is the link to the articles mentioned at the end of this Sip of Solace: https://10plusbrand.com/2024/02/10/rebranding-retired-executives-over-60-self-guide-4-tips-personal-branding-business-branding-by-joanne-tan/ https://10plusbrand.com/2024/11/25/leaders-how-to-reinvent-yourself-and-your-organization-in-ai-world-joanne-tan/ ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

As AGI (artificial general intelligence) is fast approaching at super human level, not just entry level jobs will be replaced, but traditional leadership roles as well. To beat AGI, leaders need thought leader coaching to develop solid, authentic, and original thought leadership. Joanne. Z. Tan shares how. This episode combines all 3 parts previously published. It includes why thought leadership is needed in the AI age, what is thought leadership, what is thought leadership coaching, and why the time is now to develop it. - To read it as a 5-min blog - To watch it as a 11-minute video ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy? Hint: You need to be DOING something, such as... - To read it as a half-min blog - To watch it as a 1-minute video Here is the link to the combined 3 parts podcast about building thought leadership , as mentioned at the end of this Sip of Solace. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey? This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 3 as a 2-min blog - To watch Pt. 3 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders, executives, coaches, board members, and experts become recognized as authoritative voices, influencers, and thought leaders in their fields. A thought leadership coach can help leaders in at least five areas: (1st) Discover new ideas that set you apart, to strategically position them as thought leaders; (2nd) Build a personal brand or professional brand; (3rd) Content strategy and content creation; (4th) Amplify and distribute thought leading content on media outlets, to foster trust and recognition, and increase visibility by engaging the target audience. (5th) Performance coaching The humbling fact is that no one can become a thought leader on his or her own. In the age of AI, human to human interdependency is needed more than ever to develop EQ, team building, relationship skills, and other qualities mentioned in Pt. 2. The time to reinvent yourself is now. Control your destiny with self leadership. If you need an initial consultation, please use the contact form on 10PlusBrand.com (The above is an introduction to Joanne Z. Tan’s upcoming book: “Brand Building and Thought Leadership Coaching in the AI Age”. Joanne will share parts of the book in her newsletter on Substack, you can get a sneak preview of the book by subscribing at: https://10plusbrand.substack.com/embed ) ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

What are the 5 ways to build thought leadership? This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 2 as a 2-min blog - To watch Pt. 2 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a combination of at least five elements, based upon a whole-person approach: First, Vision, Principle, Character. Perhaps the most important characteristic of thought leadership is to “stand for something.” Thought leaders lead with vision, foresight, and a commanding view of a bigger picture. They are driven by purpose, mission, and goals, and so are their organizations. Second, Originality. You cannot be a thought LEADER by recycling AI generated ideas. Thought leaders must be innovative thinkers. They bring unique insights to their teams and organizations. They encourage others to think differently, and foster a culture of innovation by making it safe to experiment and fail. Third, EQ. AI can’t replace human-to-human connections. Teamwork and collaboration, based on EQ and intrinsic motivation, has become an important facet of thought leadership. Fourth, Curiosity. Fifth, Inter-disciplinary. (In the 3rd and final segment, you will learn how a thought leadership coach can help, in at least five ways.) ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

Thought leadership building: Why do you need it? What is the ROI? Why now? Will AGI replace CEOs? This Part 1 is the first 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". To be called a thought leader is more than a marketing or promotional technique. Thought leadership is really another way of building relationships per co-author Cindy Anderson: “Thought leadership is not a marketing campaign. It’s not an ad. It’s not a news article. It’s a long-term relationship building, brand-building approach.” Find out what, why, and when. - To read Pt. 1 as a 2-min blog - To watch Pt. 1 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

Jensen Huang on why AI will be indispensable, how he uses AI, synthetic data and AI generated knowledge in 10 years to be 99% on all AIs, and his own American Dream. This Part 3 is the third and last 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford on July 26, 2025. Part 3 Summary: to read Pt. 3 as a 5-min blog To watch Pt. 3 as a 16-minute video Part 3 Summary: Jensen Huang advised young people to learn how to reason and break things down to first principles. To know what the first principles are: “Go to school!” In answering the concerns about human collective intelligence of managing the collective intelligence of AGI, Jensen Huang stated that “... human generated knowledge and human generated data would today be 99%, in about 10 years it will probably be 1%. The vast majority of human knowledge will be generated by AI. It will be AI generated data that the other AIs learn from,...it’s going to be synthetic generated intelligence. …that's just intelligence, it is not a big deal, It's just data…that the amount of AI generated knowledge is to be incredibly high.” (Comments from Joanne Z. Tan:) I respectfully disagree with Jensen Huang regarding synthetic data: I wrote an article (link below) seven months ago, analogizing the danger of synthetic data to Norman Rockwell’s famous painting, “The Gossips”. What may start as a story about a “cat”, may end up being about an “elephant” after being passed through 15 people. It is therefore important to label data either as originating from a source or as synthetic, before being used to train AI and becoming untraceable, to avoid misinformation that can cause catastrophes like a financial market meltdown. Here is my article: https://10plusbrand.com/2025/01/13/synthetic-data-ai-toxic-assets-financial-crises-2008-1987-joanne-z-tan/ This point is echoed by a prominent expert in the AI fintech industry, who was also a chief data officer at both state and federal government levels, in the “Interviews of Notables and Influencers”. The subheadings about synthetic data speak for themselves: https://10plusbrand.com/2025/04/07/ai-future-synthetic-data-ai-mistakes-ai-governance-crypto-regulations-knowledge-economy-tammy-roust-interview-joanne-z-tan/ (At 46’21”): “Untagged synthetic data pose systemic risks; model collapse; The real danders from AI hallucination” (At 49’56”): “Need for auto tagging of synthetic data when it is being generated and used; the danger of group think” and “We need to have a human consensus mechanism & AI governance committee to correct AI’s mistakes”. Jensen Huang said this about AI: “You want the smartest friends? You want the most productive friends?...go engage AI as fast as possible, because they’re super, super smart and they're going to help you solve problems.” “It's also the case that we want second opinions, and third opinions. I use multiple AIs at the same time solving the same problems. And I take the answers from one and I give it to the other one. I'll make the second one judge the first one: What do you think about this answer?...And I ask each one of them to produce, you know, based on everything that you’ve now learned, why don’t you reflect on what I told you and what I gave you, and then give me a better answer. And so you notice I'm interacting with AI the way I interact with people, I want them on my side, I want them to work with me.” (Comments from Joanne Z. Tan:) The above sounds like circular reasoning to me. If nothing is done to label synthetic data used by all AI models, what makes their second and third opinions any more reliable? Without holding AI accountable by resorting to “first principle thinking” that Jensen Huang has applied over and over, what makes AI smarter or credible? Assuming that Jensen Huang’s preference for human control over AI tools is not hijacked by AI yet, AI is threatening human intelligence with this “double whammy”: By automating tasks, AI will take away the OPPORTUNITY for humans to learn the basic skills that train their minds to advance to higher level positions; By relinquishing analytical and critical thinking to AI, human mental acuity will be degraded. Without doing the thinking ourselves to practice and strengthen the skills, humanity will lose reasoning CAPABILITY by relying on AI. Finally, Jensen reflected on the American melting pot, amazing opportunities, and the rule of law for both immigrants and Americans. He said it is a combination that is “SO delicate, … it depends on so many things working together, …. It is not a guarantee, … I really hate to see us squander that… I hope that we continue to protect that.” Regarding the competition between China and the US, he said “competition is great, but conflict is less good.” He cautioned that what is going on between governments and countries ought not to be conflated with how individual American Chinese who are pursuing the American Dream are treated. ©Joanne Z. Tan all rights reserved. Ple

“AI is about solving these cognitive, reasoning, planning, and search problems.” “And it comes down to one thing: Do you have more ideas than you wish you could pursue if you were more productive? Do you have more dreams, and they can come true, if you had more time? And if you have those things, productivity is going to result in your growth. But if you don’t, then productivity is going to result in more idle time.” This Part 2 is the second 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford. Part 2 Summary: Jensen Huang continued a belief system or vision has to come from first principle thinking, first principle computer science or physics or economics. "First principle reasoning, added to it, was inspiration.” He states that principled thinking was really important in arriving at . “Then you gut check that literally every single day,... continuously re-evaluate our strategies and our decisions.” Jensen Huang explained how Moore’s Law is evidenced in computation, AI advancement, and the dramatic cost reduction. Then he observed that Nvidia’s computing platform can enable changes in algorithm, architecture, system, silicon, and fundamental computation - all at the same time. Jensen explained about a prediction he made a decade ago, and it helped Nvidia to reinvent and reframe itself from a chip company to building entire data centers. He predicted that AGI will take less than two years to achieve superhuman levels. Learn why Jensen Huang believes that AI will not take over human intelligence, but help us with tasks and free us to pursue more dreams, hopes, aspirations, and ideas. “I think we will be busier than ever.” (Jensen Huang’s remaining 10-minute talk, with Joanne Z. Tan's summary and comments, continues in Part 3.) Read it as a 5-min blog Watch it as a 16-min video ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

“If we build it, will they come?” Jensen said: “If we don’t build it, they can’t come.” “You have to believe in what you believe, and you have to pursue that belief.” “This is at the core of our company.” The “big bet” Jensen Huang made 30 years ago: by inventing the technology AND the market at the same time, Jensen aimed to expand, augment, and accelerate general purpose computing CPUs with specialized algorithms for the video game niche. Jensen Huang had the foresight three decades ago to create CUDA, a compatible accelerated computing architecture that became the pillars for AI advancement today. The visualized hardware platform invented in 1994 demanded that Nvidia grow other parts of the “flywheel”: developer ecosystem, install base, and the subsequent demand for GPUs invented by Nvidia. Read it as a 5-min blog Watch it as a 12-min video ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

I was surprised to learn that one of the most memorable was the random encounters with other backpackers in the wilderness, after trying to get away from people and the civilization. There will be photos in my blog post (link below.) Read it as a 5-min blog Watch it as a 12-min video Read about Joanne's prior adventures at Yosemite and Half-Dome ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape. Start with a brand audit before taking the first step. Step 1: Understand your target audience Step 2: Understand the competition Step 3: Define what makes your brand unique Step 4: Craft a brand positioning statement Step 5: Adapt to stay relevant Read it as a blog Watch it as a 9-min video These are just a few to achieve your brand position and to grow your business. If you would like to learn more, please contact us through 1 0PlusBrand.com . Thank you. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Here are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. Read it as a blog Watch it as a video (1) Brand positioning and brand building strategies (2) Tell your brand story (3) Brand image and brand equity (4) Building a brand community (5) Test and learn and the Importance of a brand audit A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your existing customers and helps you reach new customers, and sustains the growth and longevity of your business brand. These are just a few of the ways to create brand building strategies to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Joanne Tan was an invited speaker on "how to stand out with LinkedIn and what AI can and cannot do" at the Inclusive Leadership (ILDW). How NOT to be drowned in the sea of sameness? How to build a professional personal brand on your LinkedIn profile? It is value-packed with Joanne Tan's 14-year experience, insights, and based on her 9 articles on LinkedIn profile and personal branding, as well as more than a dozen articles on AI and cutting edge expertise. Read it as a 5-min blog Watch it as a 1 3-min video © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance