190. Greenwashing in the Pet Industry with Lauren Becks of Girls Gone Raw

Greenwashing is a marketing trend that companies use to trick the consumer into thinking that their products meet specifications that a more conscientious consumer is looking for. 

This is done with text and images that make the consumer believe that the product is somehow better for the environment and/or better for the health of the animal (humans included) eat or using it. 

As someone who is making products for pets to consume, Lauren provides her unique understanding of how this works in the industry.

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