What really happens behind the shiny pitch decks and agency buzzwords? This episode lifts the lid on the world of media buying, exposing the tricks, traps, and triumphs that define today’s marketing landscape. Elise Hedley Dale, founder of Media Words, brings decades of hands-on experience—navigating the fast lanes of global agencies and building a thriving independent consultancy from the ground up. Honest and unfiltered, Elise calls out the “cowboys” who give the industry a bad name, shares how transparent strategy beats smooth talk every time, and spells out the systems that keep campaigns effective and budgets on track. For business owners tired of marketing guesswork, this episode delivers clarity and a blueprint for smarter results. Expect real stories from the front line: lessons in cash flow, the art of saying no, and why backing yourself is the secret weapon most founders overlook. Explore media planning in the age of AI, smarter client agreements, and the power of surrounding yourself with the right people—regardless of whether you’re spending big or bootstrapping. If avoiding the traps and focusing on what works matter, these ideas will stick long after the credits roll. Connect with Elise Hedley Dale Company Website: https://mediawords.com.au/ Linked In: https://www.linkedin.com/in/elisehedleydale/?originalSubdomain=au Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow
