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In this episode, I sit down with Hillel Presser, a nationally recognized asset protection attorney who's helped protect over $11 billion in client assets and written six books on the subject. We get into why "it's not what you make, it's what you keep," and unpack the exact strategies the ultra-wealthy use to become "uncollectible" — from owning nothing and controlling everything through LLCs and limited partnerships, to the real difference between revocable and irrevocable trusts, to lesser-known free strategies like tenancy by the entirety and Florida's homestead exemption. Hillel also shares jaw-dropping stats (you're seven times more likely to be sued than to be in a car accident, and there are over 100 million lawsuits filed every year) along with real client stories, from a woman selling dolls at a flea market who got sued for millions, to the risks of golf carts, boats, and jet skis sitting unprotected in your name. Whether you're just starting your first business or you've already built serious wealth, this conversation is a masterclass in protecting what you've worked so hard to build.
Hillel L. Presser, Esq., MBA is the Managing Partner and founder of The Presser Law Firm, P.A., a national and international asset protection law firm based in Boca Raton, Florida. Over more than two decades, Hillel has helped protect over $11 billion in client assets and has represented some of the country's most recognizable entrepreneurs, business owners, celebrities, and professional athletes. He is the author of several books on asset protection and financial self-defense, including Asset Protection Secrets and Financial Self-Defense, and has been featured in Forbes, Sports Illustrated, the Robb Report, and on FOX, BRAVO, NBC, ABC, and CBS. Hillel holds a law degree from Nova Southeastern University, an MBA in marketing from Lynn University, and studied entrepreneurship at Syracuse University.
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About Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
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