Pum Lefebure is the cofounder and chief creative officer of Design Army , the award-winning Washington DC studio behind bold campaigns for clients like The Washington Ballet, Bloomingdale's, and Hong Kong Ballet. Known for her clarity of vision, Pum set her sights on fashion, performing arts, and culture from the very beginning, building a portfolio that attracted exactly the clients she wanted. In this conversation, Pum shares how she and her husband Jake turned a yard sale poster into their first break, why every project is a calling card, and how choosing clients with intent can shape the future of your career. We talk about the balance between paid work and passion projects, what it really takes to build a studio with grit and perseverance, and why leadership means being a coach, a cheerleader, and sometimes a plumber. Pum also reflects on staying relevant in an industry shifting at lightning speed, how AI and social media are changing client expectations, and why authenticity and craft still matter more than ever. This conversation is about courage, focus, and carving your own path – and it's packed with practical wisdom for anyone dreaming of their own creative career.
