The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber. Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/ Follow Uber online at: https://www.uber.com/us/en/advertising/ Kristi answers these questions: Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER ecosystem? What unique value does UBER bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms? What makes advertising within the food delivery sector different from other consumer industries? What types of CPG brands are seeing the most success on UBER Ads—and why? How do you balance the needs of large national CPGs vs. emerging or local brands? Can you share a campaign or partnership or examples that exemplify what "great" looks like on UBER Ads? aka what is best in class? What role does data play in segmenting and targeting audiences? How do you balance broad reach with personalization? What key performance indicators (KPIs) do you consider most critical when evaluating ad success at UBER? Can you share some examples of how data insights have directly influenced campaign adjustments? How do you tailor campaigns to resonate with diverse local markets versus a national audience? What does working with UBER ads entail - aka the customer experience? What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growth CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
