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With the heat of the season on us, we dive into a Beef on Dairy market update with Casey Anderson, director of STgenetics®’ Beef Add On™ Program. In this STtalks, we discuss the current market high and how this seems to be leveling off, with hamburger demand as a key driver. He emphasizes that a successful Beef on Dairy program focuses on creating elite dairy females, alongside proper beef genetics, healthy calf management, and disciplined planning. The conversation goes further as Casey advises treating a Beef on Dairy program as a brand, tracking profitability through trusted partners and downstream buy-in, and highlights STgenetics® progeny-proven, genomics-backed sire selection.