What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms? In this episode, we take a closer look at Zambia — a nation with a vibrant, evolving PR landscape shaped by both tradition and innovation. Irene Lungu is one of Zambia’s leading voices in public relations and a board member of the Global Alliance for Public Relations and Communication Management. She joins us to talk about ethics, communication trends, and the responsibilities that come with influence in today’s media environment. We explore how Zambian practitioners are navigating rapid change, and what global conversations they're helping to shape. Listen For 3:50 Why Zambia Regulated Its PR Industry 6:14 Resistance and Discomfort: Who Pushed Back 8:00 Is PR Regulation a Threat to Free Speech? 14:36 Global Standards, Local Contexts 16:14 The World’s #1 Risk: Misinformation 18:52. Answer to Last Episode’s Question from Guest Olivia Fajardo Guest: Irene Lungu LinkedIn | Global Alliance Board Profile Rate this podcast with just one click Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show
