Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers. In this episode we dove into topics including: using crowdfunding to raise cash for marketing and create raving fans why founders need to share their story over and over advice for anyone thinking about founding a CPG brand how to get sips to lips and cans in hands for a new beverage brand why speaking to the right investors and co-packers can get you to market faster with less risk Brands, services, books and products mentioned in this episode include: Cape Cod'r Start Engine Burn the Boats by Matt Higgins Thinking Fast and Slow by Daniel Kahneman Barbarians at the Gate by Bryan Burrough Nantucket Crisps Bezi Labneh
