In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11’s refined Conversion Engine taps into Google’s 72 million (or more) data points to pinpoint high-intent leads at exactly the right moment. Even if you’re not in PI law, you’ll discover a tactical blueprint for blending paid search and social ads to secure more of your dream clients — while future-proofing your marketing against shifting ad platforms. Chapters: 00:00:00 - Kickoff & Why This Episode Matters 00:00:37 - What Makes This Case Study a Game-Changer 00:02:13 - Winning Ad Tactics & Eye-Opening Results 00:05:34 - Behind the Scenes: How It Really Worked 00:11:28 - Roadblocks We Hit & How We Crushed Them 00:20:07 - How We Tracked Every Dollar Like a Hawk 00:23:07 - Cracking CPA: Real Estate Edition 00:24:36 - Why Data Tracking Can Make or Break Your Growth 00:27:36 - Tapping Into Google’s Goldmine for PI Law Wins 00:32:36 - Secret Sauce: Offline Conversions that Scale 00:40:34 - Big Takeaways & How to Use This in Any Industry LINKS AND RESOURCES: Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: https://www.NEXTInsurance.com/perpetual https://www.activecampaign.com/ https://www.NEXTInsurance.com/perpetual