The Brand-Creator Relationship Playbook | Lauren Giovannetti of Stan - Marketing Happy Hour

In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization strategy. Lauren has spent years helping creators turn their audiences into sustainable businesses—and guiding brands on how to partner with them in more strategic, scalable ways. We break down creator storefronts, email list power, and what brands are getting right (and wrong) in today’s landscape.

Key Takeaways:

// Why forward-thinking brands see creators as full-scale businesses, not influencers

// What signals to look for when vetting creators for partnerships

// How creators with strong email lists offer unique value to brands

// One simple way creators can become more valuable brand partners

Connect with Lauren: LinkedIn

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