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Ep. 379
Did you know that more than 74% of the new web pages online today contain some form of AI-generated content?
Recording from GROW Europe, Kipp and Kieran dive into how AI is fundamentally disrupting marketing, shifting it from the era of volume to the era of value. Learn more on why trust is moving from brands to individuals and creators, the seismic changes in search and the rise of AI-first answer engines, and how granular data and AI-powered personalization are reshaping paid advertising and email prospecting.
Mentions
GROW Europe https://www.hubspot.com/grow-2025
Perplexity https://www.perplexity.ai/
Claude https://claude.ai/
Reddit https://www.reddit.com/
My First Million https://www.mfmpod.com/
XFunnel https://www.xfunnel.ai/
VO3 https://www.vo3ai.com/
Sora 2 https://openai.com/index/sora-2/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
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Resource
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
