Doug Evans is a serial health food entrepreneur and author, renowned for his pioneering contributions to the natural food industry. In 2002, he co-founded Organic Avenue, one of the first exclusively organic plant-based retail chains in the United States, aiming to make healthy living more accessible. He later founded Juicero, one of the first at-home cold-pressed juicing system, with the mission of bringing more fresh produce to the home and subsequently raising $120 million to fund the company. An avid sprouter for over 25 years, Doug authored 'The Sprout Book' to educate others on the benefits of sprouts and sprouting. Currently residing in the Mojave Desert at Wonder Valley Hot Springs, Doug continues to inspire others to embrace nutritious, plant-based lifestyles. Timestamps 00:00 – Introduction 07:45 – Growing Up in New York 18:10 – Life-Changing Moment 32:30 – Co-Founding Organic Avenue 46:15 – Raising $120M with Juicero 1:02:55 – Rebuilding After Failure 1:19:40 – The Magic of Sprouts 1:31:20 – Practical Sprouting 1:42:10 – The Simplicity of Nature 2:00:25 – Why the Modern Food System is Failing Us 2:18:40 – Doug’s Daily Routine 2:37:55 – The Role of Mindset 2:55:30 – Importance of Resilience 3:12:15 – Closing Thoughts Resources - Doug's Instagram - The Sprout Book - The Sprouting Company Coaching and Staying Connected: 1-on-1 Coaching | Instagram | YouTube | TikTok | LinkedIn
