Bradley Savage is the Founder & CEO of Gardencup, aka Salad as a Service, a D2C meal subscription brand that ships ultra-premium, ready-to-eat salads and produce snacks nationwide. What started with Brad taping boxes in his kitchen after getting tired of eating hot pockets every day has grown into a $29M ARR brand in just 18 months. Along the way, Gardencup scaled to nearly 2 million salads shipped a year, fueled by organic Instagram buzz and influencers before a single dollar was spent on ads. Brad’s story blends scrappy bootstrapping with rapid execution. From migrating to Shopify and building a custom tech stack, to juggling ecommerce, operations, and logistics under one roof, to solving retention challenges like menu fatigue, he’s learned what it really takes to scale a food subscription at breakneck speed. Whether you’re building a DTC subscription, navigating operational “puberty problems,” or looking for ways to blend convenience with customer loyalty, Brad offers an unfiltered look at the grind, the pivots, and the lessons behind turning fresh salads into one of Shopify’s fastest-growing brands. In This Conversation We Discuss: [00:20] Intro [01:04] Creating a product from personal need [02:55] Solving churn through menu rotation [05:44] Migrating to Shopify for growth [09:44] Gaining traction from influencer posts [11:06] Driving adoption through daily habits [11:28] Stay updated with new episodes [11:39] Testing content angles and audiences [12:50] Finding right partners at each stage [14:49] Scaling ads without huge capital [15:12] Episode Sponsors: Electric Eye, Heatmap, Grow [18:27] Collecting revenue before vendor bills [20:00] Leveraging Facebook’s feedback loop [21:15] Gaining strength from co-founders Resources: Subscribe to Honest Ecommerce on Youtube Delicious chef-crafted meals at your door gardencup.com/ Follow Bradley Savage linkedin.com/in/savagebradley Schedule an intro call with one of our experts electriceye.io/connect Clear, real-time data built for ecommerce optimization heatmap.com/honest The Premier Conference for Ecommerce Operators joingrow.com If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
